Brands, retailers, and agencies are producing more and more visual media to engage consumers. As a result, companies and their digital libraries are blowing up with assets. Determining the most efficient way to manage these assets and extending their value beyond web and marketing teams has become a mission-critical exercise for most organizations. Join DAM industry expert Frederic Sanuy and DAM industry veteran Eric Courville as they examine how the industry is evolving in managing media assets, the main trends driving DAM-related priorities and engagement, and market predictions for DAM.

3. What is your organisation currently using AI for?Which one area is the single most exciting
opportunity for your organisation in 2020?

4. The 2020 State of Branding report

5. Consumer experience is at the core of digital transformation initiatives...

6. Businesses are investing more each year in artificial intelligence

13. The global digital asset management market
reached a value of US$ 3.4 billion in 2019.
Looking forward, the market is anticipated to
reach US$ 8.5 billion by 2025, registering a
CAGR of 16.5% during 2020-2025.

15. • A centralized repository for
organizations
• Store, organize, manage, access, and
distribute large numbers of digital assets
• DAM is an engine
• Images, graphics, layouts, PDF files,
documents, web pages, video clips,
social media posts, and audio files
• Share and distribute

16. • UI / UX
• Responsive
• Easy to use
• Drag and Drop
• Mobile
• Content first

17. • IPTC / XMP - Saved into the files
• Custom Metadata
• Edit Metadata set

18. Rights & Royalty Management to ensure Brand Compliance

19. • As we approach 2020, this trend continues.
Reaping the benefits of AI to offer more
personalised customer experiences at scale
is one of the top priorities for brands across
the globe.
• Context is Everything and AI brings context
to your data, so you can deliver engaging and
personalised digital experiences. AI helps
marketers and IT teams make better
decisions faster and create experiences that
aren’t just targeted but tailored to each
customer.

22. APIs enable organizations to innovate faster and smarter and power businesses across every industry
“The API economy unlocks countless new value chains, allowing businesses across
nearly every industry to position themselves as platforms for collaboration.”
Vala Afshar - Chief Digital Evangelist, Salesforce

23. • Partnership is driving the innovation
• Enhance the customer journey
• From asset creation to distribution
• Empower your Brand
• Do not reinvent the wheel !

25. 2020 IN-HOUSE CREATIVE MANAGEMENT REPORT @INMOTIONNOW
of survey respondents say that
creative work is important for driving
business objectives
89%
72%
of creatives struggle to keep up with
the high volume of content
73%
of in-house creative teams report
being challenged by the speed at
which they are expected to
complete work

26. Edit InDesign documents through a web-based user interface for a custom M-Personalization

27. • Activity report
• Custom Metadata
• Smart B.I
• Bottleneck
• Measure Performance

30. • Customer Experience
• Performances
• Ecosystem
• Metadata
• KPI
• AI
• SaaS Strategy

31. • Step 1: Gap Analysis
• Step 2: Resource Audits
• Step 3: Requirements Gathering
• Step 4: Governance
• Step 5: Use Case Scenarios
• Step 6: Vendor Selection
https://www.iqequity.co.uk