2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs
SoLoMo ppt by Cheska Soriano
1.
2. SoLoMo, short for
social-local-mobile,
refers to a more
mobile-centric version
of the addition of local
entries to search
engine results.
3. SoLoMo emerged as a
result of the growing
popularity of
smartphones that
integrate geolocation
technology, and
provides greater local
precision to search
engine results than
what's available via a
personal computer.
4. DEVELOPMENT
The GPS technology integrated into these
devices provides more accurate geo results
than the "IP mapping" approach necessary for
home or office PCs. Also, big search engines
are recognizing that there is a large - and
virtually untapped - market in local search.
5. DEVELOPMENT
In order for search results to have accurate
local results, they need accurate information
about local businesses.
6. What are the
implications/effects
does it bring/give to
E-Commerce?
How do you see this
trend in the next 2
years?
7. SoLoMo gives local
businesses tools and
products that allow them
to connect with customers
in ways they couldn't do in
the past. They closed the
loop between consumers
and merchants.
8. It promises to revolutionize
how small businesses
interact with customers,
exploiting the ubiquity of
smartphones and social
media and enabling
merchants to deliver
permission-based deals to
connected consumers
within their immediate
vicinity,
9. This will leverage the
consumer base and
even technology
trends that have been
percolating for years.
10. This is an innovation
that will reshape the
online marketing
landscape.
11. REFERENCES
Google Images
http://techopedia.com/definition/28492/solomo
http://www.entrepreneur.com/article/226408
Editor's Notes
That's because there are a lot more "mom and pop" operations out there than firms with a national or international scope. When search engines started incorporating more and more local results in search engine results, they proved the size of the local market on the Internet.
Finally, in order for search results to have accurate local results, they need accurate information about local businesses. Good local search results just aren't possible unless what "local" actually means is made clear. This has proved to be problematic for browser-based search requests. But as an increasing number of searches are being driven by apps, this problem has disappeared simply because most apps have a larger arsenal of tools that allow them to determine exactly where the user is.
Good local search results just aren't possible unless what "local" actually means is made clear. This has proved to be problematic for browser-based search requests. But as an increasing number of searches are being driven by apps, this problem has disappeared simply because most apps have a larger arsenal of tools that allow them to determine exactly where the user is.
