Research project for school.

1. WAY Media
Increasing Engagement Through Communicating Vision and
Value

2. Study Data
25 Respondents Total
52% Men, 48% Women
44% under 35 years, 56% 35 years and over
Small sample size, but good demographics provide valuable insights

3. Survey Construction
17 total questions, last 3 demographic
First 5 measure work engagement
Questions 6-13 measure importance of finding meaning in work

4. 3.84 3.84
4.32
3.76 3.96
Aggregate Score
3.72 3.56
3.96 3.80 3.76
4.00
3.60
4.40
5.5
4.4
3.3
2.2
1.1
0
1 2 3 4 5 6 7 8 9 10 11 12 13
Work Enagagement Supervisor Work Meaningfulness

5. 3.67 3.83
4.17
Females Males
3.67 3.67 3.58
3.08
3.41 3.50 3.67 3.83 4.00
4.33
4.00 3.84
4.61
3.84
4.23
3.84 4.00
4.46
4.07
3.84
4.15
3.23
4.46
6
4.8
3.6
2.4
1.2
0
1 2 3 4 5 6 7 8 9 10 11 12 13
Aggregate by Gender

6. Big Gender Differences
Women feel much less influential. 3.08 compared to 4.00
Women much more likely to leave for a lower paying job. 4.00 to 3.23
Women less engaged in their work overall.

7. The supervisor plays an important
role in work engagement.

8. 3.71 3.64
4.28
35 And Over Under 35
3.78 3.85 3.92
3.42 3.57 3.50 3.57
3.92 3.64
4.07
4.00 4.09
4.36
3.72
4.09
3.45
3.72
4.45
4.18
4.00 4.09
3.54
4.80
6
4.8
3.6
2.4
1.2
0
1 2 3 4 5 6 7 8 9 10 11 12 13
Aggregate by Age

9. Age Difference Highlights
Younger employees looking for opportunities to improve. 4.45 to 3.57
Younger employees more passionate about their company. 4.18 to 3.5
Both explained by the important role of worldview. 4.8 to 4.07
Younger workers more engaged and find more meaning in their work.

10. How You are Succeeding
Most employees very engaged and satisfied.
Workers find meaning in their jobs, especially the younger ones.
Providing opportunities for self-improvement
Overall, developing good employee loyalty

11. Ways to Improve WAY Media
Communicate vision more clearly and more often to help drive
engagement.
Allow employees to speak into supervisor decisions more freely,
particularly female employees
In summary, over communicate visions and values while truly listening
and considering employee suggestions.