This document discusses an intelligent recommendation and personalization service called Causalera. It provides modules and APIs to help small and medium enterprises (SMEs) and mobile app developers with recommendation and personalization, using contextual, social, and trend data. The service aims to address the lack of advanced recommendation techniques supporting omnichannel interactions. It offers unified solutions for implicit and explicit customer data to personalize experiences across any business or device. Market validation shows that cross-border e-commerce transactions will represent 30% of sales by 2020, SMEs will integrate more into e-commerce as infrastructure develops, and the Magento platform sold $101 billion to 51 million shoppers in 2016.