A small technical SEO audit & suggestions for improving on page SEO for triphobo. It will cover some of the aspects of internal linking & content writing as well.

1. SEO Audit
Powered by :- Charmis pala

2. Site - https://www.triphobo.com/
About Triphobo –
The website specializes in offering a wholesome travel planning and booking
experience to its 1 million+ users. It is a one stop solution for planning and
booking hotels flights, activities.
Area of expertise –
 Trip Planning
 Itineraries
 Hotels
 Tours

3. SEO Audit Index - Triphobo
>> Information about Triphobo (SEO View)
>> Geo distribution – Organic Traffic.
>> On page - Issues and insights.
>> Things to Improve – Internal linking & Content.
>> SEO writing assistance (SEMRUSH)
>> Pro Tips – (Personal Views)

4. >>WebsiteInformation&Organicpositioning
https://triphobo.com
Registered On 2014-04-25
Age of the domain 4 years
Tools & Source : Alexa, Smallseotools & Google
Traffic
Organic traffic (India) 24K
Organic traffic (US) 26K
Keywords contribution (Approx.) 40K
Total Index
Total pages in the website (Approx.) 50k
Index status (Google) 5.2 Lakhs
Blog pages 2.5k

5. >>GeographicalOrganicTrafficPositioning-
Source - https://www.alexa.com/siteinfo/triphobo.com#?sites=triphobo.com

6. >>Onpage-Issuesandinsights(5000CrawledPages)
Broken link 115 internal links are broken.
404’s 86 pages with 404’s
Crawl Depth 0% pages with more then 3+ clicks (Good Structure)
Internal Links 12% only has 1 internal links
Page load time
Speed 9.9 seconds
Test 1 (home page)
3G Mobile (1.6 Mbps/768 Kbps, 200ms) Region - US
https://gtmetrix.com/reports/www.triphobo.com/67FPvJSl
Speed 14 seconds
Test 2 (Internal Page)
3g mobile (1.6Mbps) (Mumbai area)
https://gtmetrix.com/reports/www.triphobo.com/EGJ55oA1
Tip : Most ideal way is to drill down via analytics > Geo localtion > City
Tools used : Semrush (Site audit & Gtmetrics for speed tests)

7. >> ThingstoImprove–Overoptimization
Tools used : Semrush (Site audit & Gtmetrics for speed tests)
URL - https://www.triphobo.com/hotels
Avoid over usage of keyword based internal linking. It is too evident that it is used for SEO

8. >>BotVShumanView

9. >>Youcan’trankforwhatisnotowned!
All the hotel details level pages are redirected to the affiliate website.
I would highly recommend, creating pages for important hotel entities and then redirect.

10. >>InternalLinking–ImproveInternallinkingoftourssection
Try internally linking tours with hotels and other entities
Linking – itinerary pages with the main content

11. >>SEOwritingassistance(SEMRUSH)
• https://www.semrush.com/swa/
• https://chrome.google.com/webstore/detail/semrush-seo-writing-
assis/adjflacjdfndogfnfomgdjfhmkgcddof

12. >>Flesch–Kincaidreadabilitytests
The higher the score, the easier text is. Scores can be interpreted as shown in the table:
Practical example - https://www.triphobo.com/blog/reasons-to-visit-mumbai-in-
monsoons

13. >>Tips–(PersonalOpinions)
Internal Linking –
• Improve internal linking on tours section, current structure is not linked properly
• Improve internal linking of itineraries section in blog.
• Inject a blog widget on important pages for better crawling.
• Internal linking via blog is important, while it is missing
Ex - https://www.triphobo.com/blog/best-museums-in-amsterdam
https://www.triphobo.com/blog/travel-destinations-for-sports-lovers-india
No links of tours, itineraries present in this page.
Content
• Make sure the content is passed via flesch kincaid test.
• Use topic assistance and mind mapping tool to identify topics which can be used.

14. #peace
https://www.linkedin.com/in/charmispala/
All questions answered with #indianmarketer