2. Introduction
● Off-page SEO Techniques can help a website to appear higher in
search rankings.
● Action taken outside of the website to impact our rankings within
SERPs.
● Ongoing & long term process
● Off-site process
3. Domain Authority (DA): A Moz tool metric, that predicts a website's ability to
rank on search engine results pages or SERPs. Domain authority ranges from a
score of 1 to 100. The higher your score, the better your website will rank. It
calculated by evaluating many seo factors.
Page Authority (PA): Page Authority is calculated in the same way as Domain
Authority, but at the individual page level.
Page Rank: Page rank (PR) is a Google’s measurement. PR is depends on the
quality & popularity of the link. It is value between 0 and 10 and is assigned by
the Google algorithm.
Link Juice: The amount of trust, page rank or authority a site gets from Google,
which comes from the links to the pages.
Some SEO terms to know
4. Backlink: An incoming links to a webpage
Dofollow Link: Dofollow backlinks pass the authority from the referring website. It
passes the link juice and page rank.
Syntax: <a href=“https://www.xyz.com/”>Text</a> or
<a href=“https://www.xyz.com/” rel=“dofollow”>Text</a
Nofollow link: It does not pass the link juice and page rank.
Syntax: <a href=“https://www.xyz.com/” rel=“nofollow”>Text</a>
5. Off-Page Optimization Techniques
● Social Bookmarking
● Directory Submission
● Profile Creation
● Classified Ad Submission
● Article Submission
● Internal Blogging
● Business Listing
● Blog Commenting
● Question and Answers
● Forums
● PPT Submissions
● Image / Infographic Submissions
● Web 2.0
● Guest Blogging
● Press Releases
6. SEO Tools
● Keyword Planner: For Keyword Research
● Google Analytics : To analyze in-depth detail about the visitors on our website /
to track the website traffic
● Google Search Console: Helps to measure your site's Search traffic and
performance, fix issues
● SEMRush: All in one SEO tool
● Ahrefs: Backlink and SEO analysis tool
● Moz: All in one SEO tool
● Ubersuggest: Keyword Research
● Similar Web: Website Analysis
7. SEO Extension
● Mozbar
● SEOquake
● SEO Meta in 1 click
● Website Analysis & Review by Woorank
● Wappalyzer
● Similarweb
8. Search Operators
Search Operators are commands that help you filter and refine search engine
results.
Visit the following:
https://ahrefs.com/blog/google-advanced-search-operators/
Or
https://moz.com/learn/seo/search-operators
