To attract their target audience, the filmmakers conducted a questionnaire to understand audience expectations. People wanted action and killing, which doesn't fit the thriller's actual storyline. To address this, the film uses flashbacks of a murder scene to create tension. It also features young characters to allow audience engagement. The opening sequence ends with a cliffhanger to intrigue viewers about the suspect's guilt or innocence.

1. Q5. How did you attract/address
your audience?

2. To make sure our product was successful we had to make sure what our target audience expected
off us in order to make our film successful. We made a questionnaire as a group which we
asked our target audience to fill out. These questions were very helpful as we could then get
ideas of what we needed to improve or add into our opening sequence. People wanted to
see a lot of action and killing as that’s what most thrillers consist of, however our storyline
was completely different so we decided to create flashbacks showing a murder scene to try
and create the same sort of atmosphere. This idea worked much better for us, as our film is
aimed at both genders , action scenes may not appeal to all females. I also think using
characters that are around the same age as the target audience was important as it allows
the audience to really engage with the characters. If I was someone watching it for the first
time, I would be worried for the suspect but then also be wondering whether he was
innocent or is it some act? As our storyline is about a teenager getting interrogated for a
crime, it gives a message to the young people out there about confessing your crime instead
of getting caught between lies. Finally the ending of our opening sequence, ends with the
second police officer coming in and whispering something into the interrogator’s ear, this
gets the audience excited and also intrigued on whether he really is the victim or not?