2. ages of target markets
2-6 years would be shard viewing with an older family member
5-9 years would be watching the film more independently
8-13 years would start t watch films with friends and socialize with it
11-18 years would still be with friends and boyfriends and sometimes family
16- 35 years would be with couples, girls/boys night outs or family
The film Love Actually certificate rating is a 15, so its targeting at 16-35
year olds because people would most want to watch it with there
friends, family or partner. Furthermore the target market will depend on the
scene in the film, so the scene in this will be more adult scene with strong
language and maybe some violence
The film The Hangover certificate rating is a 15, so its targeting at the
same target audience as Love Actually as theyโll want to watch it with their
friends, family or partners. Furthermore the target market will depend on
the scene in the film, so the scene in this will be more adult scene with
strong language and maybe some violence
The film Twilight certificate rating is a 12A, so this would be targeting
mostly at 11-18 year olds as theyโd be watching it with friends. Additionally
the target market will also be based on the scene in the film, but this film
will be subtle with maybe some of strong language
3. gender of target market
Most films are usually targeted at a certain gender, either male
or female, its very hard for a film to be successful at having a
mixed audience.
The film The Hangover, which I recently looked in to and posted on my blog is successful with
both genders. This is because the genre of the film is comedy which attracts both female and
male. I believe most males can associate with it as the story line in about four average men.
Furthermore I think women are most attracted to it because theyโll be attracted to looking at
the men in the film.
The film love Actually, which I have also looked in to and posted on my blog further down is
more successful with the female gender, this is because the film is completely romantic and
about different type of love. On the other hand, the male gender might watch is with their
partners to be romantic.
The film Twilight, which I have again looked in to and posted on my blog is more successful
with the female gender which they were disappointed about as they aimed to successful with
both. I believe that its more popular with females because the two out of three of the
characters are played by attractive male who walk around the movie with there tops off which
will attract female genders more.
4. nationality
The nationality can be important to a target audience as they could relate to
the culture in the filmโฆ
The Hangover target audiences nationality would be mostly
at Americans as they use strong American accidents and
jokes which would be fully understood by Americans.
Furthermore its mainly shot in Las Vegas which will be
showing the American culture and life which Americans
would want to watch. On the other hand, I believe most
Love Actually target nationality would want to watch this films
audienceโs nationality Twilightโs target
would be mostly British as audiences nationality
they use British would be a mixture
actors, British formal because itโs a popular
language, icons of Britain genre and based on a
for example the capital book which most people
(London) to show across would want to go and
the British culture which will watch
attract the English audience
Nationality
5. ethnicity and social class
Love Actually The Hangover Twilight
..shows both a high, ..shows a middle ..shows a higher class
middle and low class class/high class, it when viewing the life
and it shows the also shows a higher style of the vampires
relationship of falling culture and very adult but because itโs a
in love between the like as they go to Las supernatural based
classes and how Vegas films it doesn'tโt have
people in reality act mush social class or
with each other. Many culture
social classโs are
shown through out the
film, for example
parents and children,
relationships and
friends.
6. Recreation
Collection of
information films
Reasons for target
audiences viewing films
enjoyment Escapism
