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Presentatie Vergelijkende Studie B2b E Commerce

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Presentatie vergelijkende studie b2b e-commerce websites

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Presentatie Vergelijkende Studie B2b E Commerce

  1. 1. E-commerce Laurens Neyt Daisy Schellinck Sarah Vrielinck WWW.
  2. 2. Table of contents <ul><li>The world of e-commerce </li></ul><ul><li>FashionUnited.com </li></ul><ul><li>Ariba.com </li></ul><ul><li>AeroXchange.com </li></ul><ul><li>Logifurn.nl </li></ul><ul><li>Conclusion </li></ul><ul><ul><li>Comparison </li></ul></ul><ul><ul><li>Do’s and don’t’s </li></ul></ul>
  3. 3. Welcome to the world of e-commerce
  4. 4. FashionUnited.com
  5. 5. FashionUnited.com <ul><li>General </li></ul><ul><li>Digital marketplace </li></ul><ul><li>EDI-system </li></ul><ul><li>Examples </li></ul><ul><li>Web shops </li></ul><ul><li>eServices </li></ul><ul><li>Kaplan & Sawhney </li></ul><ul><li>Price model </li></ul>
  6. 6. General <ul><li>Companies in the fashion business </li></ul><ul><ul><li>All kinds of: </li></ul></ul><ul><ul><ul><li>clothes </li></ul></ul></ul><ul><ul><ul><li>shoes </li></ul></ul></ul><ul><ul><ul><li>sport </li></ul></ul></ul><ul><ul><ul><li>accessories </li></ul></ul></ul><ul><li>Retailers  suppliers </li></ul>
  7. 7. Digital marketplace S S S DM B B B
  8. 8. Digital marketplace <ul><li>Membership </li></ul><ul><li>Information exchange </li></ul>
  9. 9. EDI-system <ul><li>Electronic Data Interchange </li></ul><ul><li>Trade more efficiently </li></ul><ul><ul><li>Fewer mistakes </li></ul></ul><ul><ul><li>Quicker arrive </li></ul></ul>
  10. 10. Examples <ul><li>INNO </li></ul><ul><li>MAKRO </li></ul>
  11. 11. Webshops <ul><li>Management of the e-shop </li></ul><ul><li>5000 retailers </li></ul>
  12. 12. Webshops <ul><li>most important advantages </li></ul><ul><ul><li>better service </li></ul></ul><ul><ul><li>collection always available </li></ul></ul><ul><ul><li>site is always up-to-date (fashion trends) </li></ul></ul><ul><ul><li>easy to order </li></ul></ul>
  13. 13. Webshops <ul><li>Different possibilities of colours </li></ul><ul><li>Easy to use </li></ul>
  14. 14. Webshops Measure tables make it easy to order the right size
  15. 15. eServices <ul><li>Complete package of consultancy </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Assistance for suppliers </li></ul></ul><ul><ul><li>Look after the payment </li></ul></ul><ul><ul><li>A system for good stock management </li></ul></ul><ul><ul><li>Market research </li></ul></ul><ul><ul><li>E-partner Recruiting </li></ul></ul>
  16. 16. Kaplan & Sawhney model <ul><li>Catalog hub </li></ul><ul><li>Fashion market </li></ul><ul><li>Buyer focused – Seller focused </li></ul>
  17. 17. Price model <ul><li>Cybermediary </li></ul><ul><li>Improve the relationship between sellers and buyers </li></ul>
  18. 18. Ariba.com
  19. 19. Ariba.com <ul><li>General </li></ul><ul><li>Seller enabled model </li></ul><ul><li>Spend management </li></ul><ul><ul><li>for buyers </li></ul></ul><ul><ul><li>for suppliers </li></ul></ul><ul><li>Kaplan & Sawhney </li></ul><ul><li>Price model </li></ul>
  20. 20. General <ul><li>For enterprises </li></ul><ul><li>Financial support </li></ul><ul><li>Financial analyses </li></ul><ul><li>Advice for customers </li></ul><ul><li>Customer-oriented </li></ul>
  21. 21. Seller enabled model Seller  Site B B B
  22. 22. Spend management <ul><li>Spend management for buyers </li></ul><ul><li>Spend management for suppliers </li></ul>
  23. 23. Spend management for buyers <ul><li>Software, service, assessments to companies </li></ul><ul><li>3 kinds of packages </li></ul><ul><ul><li>Basic </li></ul></ul><ul><ul><li>Professional </li></ul></ul><ul><ul><li>Full package </li></ul></ul>
  24. 24. Spend management for suppliers <ul><li>To avoid defaulter </li></ul><ul><li>3 support systems </li></ul><ul><ul><li>Sourcing </li></ul></ul><ul><ul><li>Procurement </li></ul></ul><ul><ul><li>Financial </li></ul></ul>
  25. 25. Spend management for suppliers <ul><li>2 kinds of membership </li></ul><ul><ul><li>Basic Membership </li></ul></ul><ul><ul><li>Premier Membership </li></ul></ul>
  26. 26. Kaplan & Sawhney model <ul><li>MRO-hub </li></ul><ul><li>Services to different business sectors </li></ul><ul><li>Horizontal marketplace </li></ul><ul><li>Long term relationship with customers </li></ul>
  27. 27. Price model <ul><li>Production model </li></ul><ul><li>No price negotiations possible </li></ul><ul><li>Direct contact </li></ul>
  28. 28. AeroXchange.com
  29. 29. AeroXchange.com <ul><li>General </li></ul><ul><li>Seller enabled model </li></ul><ul><li>Products </li></ul><ul><ul><li>Buyer Solution </li></ul></ul><ul><ul><ul><li>Market research solution </li></ul></ul></ul><ul><ul><ul><li>AeroAOG Recovery solution </li></ul></ul></ul><ul><li>Kaplan and Sawhney </li></ul><ul><li>Price model </li></ul>
  30. 30. General <ul><li>Aviation industry </li></ul><ul><li>Developed technology </li></ul><ul><ul><li>A value for business partners </li></ul></ul><ul><li>Faster + more efficient to buy/sell products </li></ul>
  31. 31. Seller enabled model Seller  Site B B B
  32. 32. Products <ul><li>Buyer solution </li></ul><ul><ul><li>Market research solution </li></ul></ul><ul><ul><li>AeroAOG Recovery Solutions </li></ul></ul>
  33. 33. Products – Buyer solutions <ul><li>Market research solution </li></ul><ul><ul><li>Understand the supply dynamic </li></ul></ul><ul><ul><li>Information surrounding seller </li></ul></ul><ul><ul><ul><li>Performance metrics </li></ul></ul></ul>
  34. 34. AeroAOG Recovery Solutions
  35. 35. <ul><ul><li>AOG </li></ul></ul><ul><ul><li>Quickly locate a critical component </li></ul></ul><ul><ul><li>Contract management and transaction system </li></ul></ul>AeroAOG Recovery Solutions
  36. 36. Kaplan en Sawnhey model <ul><li>Exchange model </li></ul><ul><li>Vertical e-hub </li></ul><ul><ul><li>Aviation industry </li></ul></ul><ul><li>Prices are influenced by the demand </li></ul>
  37. 37. Price model <ul><li>Production model </li></ul><ul><li>No negotiations </li></ul><ul><li>No intermediary </li></ul>
  38. 38. Logifurn
  39. 39. Logifurn.nl <ul><li>General </li></ul><ul><li>Digital marketplace </li></ul><ul><li>Advantages supplier </li></ul><ul><li>Advantages retailer </li></ul><ul><li>Kaplan and Sawnhey model </li></ul><ul><li>Price model </li></ul>
  40. 40. General <ul><li>Virtual marketplace </li></ul><ul><li>Furniture industry </li></ul><ul><li>Contact between retailers and suppliers </li></ul>
  41. 41. Digital marketplace S S S DM B B B
  42. 42. Advantages suppliers <ul><li>Simple use </li></ul><ul><ul><li>Clear website </li></ul></ul><ul><ul><li>Compare with other suppliers </li></ul></ul><ul><li>Good service </li></ul><ul><ul><li>price and product information </li></ul></ul>
  43. 43. Advantages suppliers <ul><li>Low costs </li></ul><ul><ul><li>No high investments </li></ul></ul><ul><ul><li>Easy to use </li></ul></ul><ul><ul><li>Monthly rate </li></ul></ul><ul><li>Safe </li></ul><ul><ul><li>Only accessible to supplier </li></ul></ul><ul><ul><li>Open 24/24, 7/7 </li></ul></ul>
  44. 44. Advantages retailers <ul><li>Order quick and faultless </li></ul><ul><li>Most recent catalogues available </li></ul><ul><li>Less paper and handwork </li></ul>
  45. 45. Advantages retailers <ul><li>Cost economized </li></ul><ul><ul><li>Monthly rate </li></ul></ul><ul><ul><li>No high investments </li></ul></ul><ul><li>Safe and reliable </li></ul><ul><ul><li>Log in = only access for retailer </li></ul></ul>
  46. 46. Kaplan en Sawnhey <ul><li>Catalog hub </li></ul><ul><ul><li>Industry related </li></ul></ul><ul><ul><li>Buyer and seller focused </li></ul></ul>
  47. 47. Price model <ul><li>Cybermediary </li></ul><ul><ul><li>Intermediary </li></ul></ul><ul><ul><li>Price comparison </li></ul></ul>
  48. 48. Do’s and Don’ts in e-commerce <ul><li>6 pages you should have </li></ul><ul><li>6 common mistakes </li></ul>
  49. 49. Do’s in e-commerce <ul><li>About us </li></ul><ul><ul><li>Who you are </li></ul></ul><ul><ul><li>Company info </li></ul></ul><ul><ul><li>Build confidence </li></ul></ul>1 Louise Ursula Madeleine Petronella Gerardus Zulma Gustaaf Marta Meet the team
  50. 50. About us NO YES YES YES Logifurn AeroXchange Ariba FashionUnited
  51. 51. <ul><li>Contact us </li></ul><ul><ul><li>Telephone number </li></ul></ul><ul><ul><li>Cell phone number </li></ul></ul><ul><ul><li>Address </li></ul></ul><ul><ul><li>When are you available </li></ul></ul>Do’s in e-commerce 2
  52. 52. Contact us YES YES YES YES Logifurn AeroXchange Ariba FashionUnited
  53. 53. <ul><li>Site map </li></ul><ul><ul><li>Overview </li></ul></ul><ul><ul><li>2 clicks </li></ul></ul><ul><ul><li>Search engines </li></ul></ul>Do’s in e-commerce 3
  54. 54. Site map NO NO YES YES Logifurn AeroXchange Ariba FashionUnited
  55. 55. <ul><li>Why buy from us </li></ul><ul><ul><li>Reasons </li></ul></ul><ul><ul><li>What makes you different </li></ul></ul><ul><ul><li>Influence the buyer </li></ul></ul>Do’s in e-commerce 4
  56. 56. Why buy from us YES YES YES No Logifurn AeroXchange Ariba FashionUnited
  57. 57. <ul><li>Legal information </li></ul><ul><ul><li>Terms of condition </li></ul></ul><ul><ul><li>Legacy policy </li></ul></ul>Do’s in e-commerce 5
  58. 58. Legal information NO YES YES NO Logifurn AeroXchange Ariba FashionUnited
  59. 60. <ul><li>Testimonials </li></ul><ul><ul><li>Give a certain prove </li></ul></ul><ul><ul><li>Trust </li></ul></ul><ul><ul><li>Picture themselves in a similar situation </li></ul></ul>Do’s in e-commerce 6
  60. 61. Testimonials NO YES YES NO Logifurn AeroXchange Ariba FashionUnited
  61. 62. Don'ts of e-commerce <ul><li>Bad lay-out </li></ul><ul><li>Unique page for every product or service </li></ul><ul><li>Hard to find information </li></ul><ul><li>To much animation </li></ul>
  62. 63. Bad lay-out <ul><li>First impression is crucial </li></ul>1 No No No Yes Is wrong on this site Logifurn AeroXchange Ariba FashionUnited Lay-out
  63. 64. Unique page for every product <ul><li>The site must be clarifying </li></ul>2 Yes No No Yes Wrong on this site Logifurn Aeroxchange Ariba FashionUnited Unique page
  64. 65. Hard to find information <ul><li>It has to be easy to use </li></ul>3 Hard to find information No No No No Wrong on this site Logifurn Aeroxchange Ariba FashionUnited
  65. 66. To much animation 4 No No No No Wrong on this site Logifurn Aeroxchange Ariba FashionUnited To much animation
  66. 67. Comparison sites <ul><li>Lay-out </li></ul><ul><li>Contents </li></ul>
  67. 68. Comparison of the l ay-out <ul><li>Simple structure </li></ul><ul><li>Clear overview </li></ul>Logifurn.nl <ul><li>Inviting home page </li></ul><ul><li>Clear overview </li></ul>Aeroxchange.com <ul><li>No clear overview </li></ul><ul><li>A lot of colour </li></ul>Ariba.com <ul><li>Not attractive </li></ul><ul><li>Clear overview </li></ul>FashionUnited.com Lay-out
  68. 69. Comparison of the content Content <ul><li>Not much information </li></ul><ul><li>A clear overview </li></ul>Logifurn.nl <ul><li>Clear information </li></ul><ul><li>A lot of examples </li></ul>Aeroxchange.com <ul><li>Hard to understand </li></ul><ul><li>A lot of repetitions </li></ul>Ariba.com <ul><li>Up to date </li></ul><ul><li>In three languages </li></ul><ul><li>examples </li></ul>FashionUnited.com
  69. 70. Conclusion <ul><li>FashionUnited.com and Logifurn.nl </li></ul><ul><ul><li>Catalogue hubs </li></ul></ul><ul><ul><li>Clear overview </li></ul></ul><ul><ul><li>Easy to use </li></ul></ul><ul><li>Ariba.com </li></ul><ul><ul><li>The most difficult one </li></ul></ul><ul><ul><li>Hard to understand </li></ul></ul><ul><li>Aeroxchange.com </li></ul><ul><ul><li>Appealing design </li></ul></ul><ul><ul><li>Good impression </li></ul></ul>
  70. 71. Thank you for your attention !

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