2. Charlie Head was the first person
to complete a 1000km,
unsupported standup paddle,
from Land’s End to London.
As a whitewater, ocean and river
paddler, Charlie was also the first
paddler to circumnavigate the
Isle of Wight, paddling 97km in 14
hours. As a result of his success
Fanatic and ION now sponsor him.
He was part of a team of paddlers
who were the first paddleboard
expedition in the Arctic Circle.
With his love of adventure and
the environment, Charlie set up
The Big Stand, a Charitable
Incorporated Organisation (CIO)
that works with disadvantaged
young adults.
3. Charlie has worked closely with a German boat engineer and Rannoch
Adventure – a leading ocean rowing specialist – to develop the first
ever ocean-fit standup paddleboard.
This vessel will allow Charlie to live unsupported for up to 80 days.
It will provide his electricity, convert seawater to fresh water,
protect him from ocean storms and store his food. The vessel will
be equipped with technology that will play a large part in
Charlie’s safe navigation towards Richard Branson’s Necker or
Mosquito Island. This in itself provides great PR for the challenge
especially since Richard’s passions are water sports, challenges
and ocean conservation as well as helping less advantaged young
people.
In Association with
“If anyone can do this, it has to be Charlie,
the most experienced man in the business!
It gives me pleasure to be part of this
amazing project in a support role and know
Charlie has what it takes to succeed.”
Charlie Pitcher, World Record Holder for unsupported
solo rowing the Atlantic
4. SponsorSponsorSponsorSponsor RelationshipsRelationshipsRelationshipsRelationships
Our sponsors will be
involved in a World First
record-breaking 3600
mile Atlantic crossing,
supporting Charlie to
break adventure barriers
and bring awareness to
The Big Stand as well as
you being a part of this
story.
Our sponsors’ association with the challenge will be witnessed internationally, with
worldwide PR and marketing opportunities. Charlie’s campaign has already begun
with interest from Red Bull and Discovery TV, an article featuring in Escapism
magazine, an invite to leave from Tenerife and one to land on Richard Branson’s
Necker or Mosquito Island.
As part of the sponsorship package there is
an option to include your company’s
charity, meaning any funds we raise will be
divided accordingly between The Big Stand
and your chosen charity. This applies to Title
and Gold sponsors.
There will be a full social media strategy
that includes three Facebook pages, two
twitter pages and two websites (see later
details).
Our sponsors’ branding will be on the vessel
whilst fundraising for The Big Stand,
attending events and giving talks, pre and
post challenge. It will also feature in the
school tours that Charlie will deliver,
inspiring young people and raising
awareness of current environmental issues.
5. SponsorshipSponsorshipSponsorshipSponsorship PPPPackagesackagesackagesackages
BENEFITBENEFITBENEFITBENEFIT
TITLETITLETITLETITLE
Full costFull costFull costFull cost
GOLDGOLDGOLDGOLD
£12£12£12£12,000,000,000,000++++
SILVERSILVERSILVERSILVER
£6£6£6£6,0,0,0,000000000
BRONZEBRONZEBRONZEBRONZE
£2,5£2,5£2,5£2,500000000
Number available 1111 3333 5555 7777
Name included in challenge
title
✓✓✓✓
Vessel branding Full wrap From 55cm2
25cm2
10cm2
Clothing branding ✓
Social media exposure Full rights ✓✓✓ ✓✓ ✓
Press and media coverage
Full
association
✓ ✓ ✓
Option to choose 2nd
charity**
50%
profits
10% profits
Use of vessel for talks ✓✓ ✓
Exposure at post-challenge
events and talks (months)
12 9 6 3
URL hyperlink on website Full ADVERTADVERTADVERTADVERT LOGOLOGOLOGOLOGO NAMENAMENAMENAME
Signed Photograph ✓✓✓ ✓✓ ✓ ✓
License Free use of assets ✓✓✓ ✓ ✓ ✓
Packages above include Financial or Product donation
Title SponsorshipTitle SponsorshipTitle SponsorshipTitle Sponsorship - As the main sponsor of the challenge, you can experience the whole
adventure with Charlie. You and your guests may choose to join him at the start in Tenerife or
anywhere in Europe during the promotional tour and be key guests at the send off and
welcome home fundraising events in London. Your business will have access to worldwide
media attention during the event and also in the pre and post-challenge publicity. Your logo
will feature prominently on our boat and his expedition clothing. Charlie and the boat will
attend and speak at your corporate and team building events and you will be guests at his
fund-raising dinner and the other campaign events we have planned. Other benefits include
the opportunity to name the boat, have a satellite call mid crossing, full access to our
expedition photography and video footage and he will provide you with a series of framed
signed photographs. Your logo will also feature on our campaign banner and website. All
reasonable requests will be met subject to availability and logistics. You will also have full
access to The Big Stand brand assets (logo, publicity shots), which can be incorporated into
your own marketing assets.
Honorable donationsHonorable donationsHonorable donationsHonorable donations up to £2,0up to £2,0up to £2,0up to £2,000:00:00:00:
Your name will be placed on the official sponsors page on the website.
We offer rewards for donations less than £2000 so please enquire
Exposure on our social media platforms reflecting the donation amount
E-Newsletter pre and post challenge
6. Communication StrategyCommunication StrategyCommunication StrategyCommunication Strategy
Our communications strategy has begun and it is aimed to maximize the reach
beyond the paddling communities. We would expect to work with your PR and
marketing teams to ensure your brand values are communicated effectively and we
can make the most of opportunities to join up communications. With international
media coverage it is important to us that your brand receives the coverage to
reflect it’s investment and generosity.
We are in talks with Red Bull and Discovery TV, have articles lined up with most SUP
online media channels/papers and Escapism magazine (UK largest travel magazine)
has an article soon to be published. Tenerife are arranging PR for us, as will Fanatic
and ION (International). The possibility of landing on Richard Branson’s island also
poses huge opportunities for additional PR.
The media reach for Charlie’s Land’s End to London challenge, was 36 million people
(approx) worldwide. CNN ran a news piece on him, which can be seen here.
American Airlines magazine ran a piece on him in addition to Yahoo news, Gawker
and approximately 20 other online newspapers and video channels. A general idea
of this reach can be seen via this Google search. As requested, we will be
approaching the majority of these media avenues for this challenge.
Our PR will extend to various other travel magazines that have already expressed
an interest in running a piece as well as local and national papers. We will also be
looking at TV shows such as Blue Peter and The One Show. It is important that our
sponsors fully benefit from their investment and that we promote The Big Stand as
much as possible and therefore this is a crucial part of the challenge.
Social mediaSocial mediaSocial mediaSocial media ---- The team will also be constantly interacting on social media
platforms, the website and blog providing updates on progress and events that
are associated to the challenge. These platforms include:
FacebookFacebookFacebookFacebook: Charlie Head, OceanSUP and The Big Stand (~ likes 2500)
TwitterTwitterTwitterTwitter: @OCEANSUPHEAD and @thebigstanduk (~followers 500)
The website will have a dedicated section for sponsors logo as well as a click
through advert for the Gold sponsors on the home page.
WebsiteWebsiteWebsiteWebsite:::: www.oceansup.org and www.thebigstand.com
Fanatic, ION, NorthSail and K66 are personal sponsors of Charlie’s and have pledged
support on social media. Their following far exceeds 100k likes and followers.
7. Financial BFinancial BFinancial BFinancial Breakdownreakdownreakdownreakdown
All costs are approximate as of March 2015, in GBP
Rannoch Adventure has provided all figures highlighted in RED below.
COST BREAKDOWNCOST BREAKDOWNCOST BREAKDOWNCOST BREAKDOWN ££££
Vessel 30,000
Shipping 5,000
UK – Tenerife return* 10,000
Trailer 1,200
Equipment - navigation and water 8000
Equipment - power 2500
Equipment - communication 3500
Equipment - miscellaneous 2000
Insurance 1500
Clothing 2500
Food 3500
Training 3000
Pre and post challenge
accommodation
2000
Pre and post challenge event 6000
TOTAL (excluding VAT)TOTAL (excluding VAT)TOTAL (excluding VAT)TOTAL (excluding VAT) 80,70080,70080,70080,700
* Does not Include European Tour vehicle
8. The Big StandThe Big StandThe Big StandThe Big Stand
Co-founded by Charlie, The Big Stand is being set up as a Charitable
Incorporated Organisation (CIO), a non-profit charitable business working with
16 - 25 year olds. Our target audience is mostly disadvantaged unemployed
young adults, but we will also work with homeless or those with disabilities of
the same age. Environment and adventure are at the heart of The Big Stand
where we will run residential (camping) and day courses for our students.
Charlie has a passion for water sports, adventure and the environment and when
he met Kiko Matthews, an ex-Head of Science, The Big Stand was created. Kiko
had gone part time to set up a social enterprise and Charlie was looking for
someone to help support his ideas. She felt that a school environment was not
the place for many students to thrive in, especially not to learn about important
issues such as environmental conservation and their own health and Charlie felt
it was unfair that only a certain sector of young people got to benefit from
water sports and adventure. The rest is history.
Between them, and a group of skilled trustees, The Big Stand is developing into a
very innovative organisation using standup paddling, adventure and
environmental education to develop our students.
The idea developed from a very simple one. Many school leavers are intelligent
enough to go into employment but due to the lack of support, confidence,
direction and motivation, they find themselves unemployed. It is also well
documented that adventure activities help build confidence, develop many life
skills and improve well being. Stand up paddle boarding is easy to learn, being on
the water is renowned for being beneficial to the mind and body and so linking
all these factors has created the successful formula that is The Big Stand.
9. MissionMissionMissionMission
Our mission is to connect young adults to
their environment through adventure,
developing skills that improve their
wellbeing, confidence and employment
status
VisionVisionVisionVision
Our vision is to have a centre made out of plastic bottles, cleared from
our beaches by our partner schools. It will be a floating sustainable
island that will demonstrate positive actions that can take place to
help protect our environment.
ValuesValuesValuesValues
Embrace adventureEmbrace adventureEmbrace adventureEmbrace adventure - we see challenge as an opportunity to learn more
about the world and ourselves, develop resilience and have fun
RespectRespectRespectRespect - for the environment, our health and the people around us
Give backGive backGive backGive back - we use the skills and knowledge we’ve built to improve our
communities
Champion sustainabilityChampion sustainabilityChampion sustainabilityChampion sustainability - we are mindful of the way we use resources
and seek the most sustainable option available
Your support in any capacity is much appreciated.Your support in any capacity is much appreciated.Your support in any capacity is much appreciated.Your support in any capacity is much appreciated.
For more information please contact:
Kiko Matthews or Charlie Head at info@thebigstand.com
or call Kiko on +44 (0)7854985007
