3. The Grand Prix Ball was initially conceived in 1997 to capitalise on a growing niche opportunity within the rapidly expanding Formula One environment. By drawing on an unrivalled portfolio of key industry contacts and valuable experience in the field of event management and sports marketing programmes, Grand Prix Ball satisfies the desire for unique and stimulating hospitality options. Combining top class entertainment, celebrities / F1 personalities, gourmet food and fine wines in world-class locations, the Grand Prix Ball is considered an ideal platform for sponsors, corporate partners and discerning race-goers. As acts of the highest calibre attend the event, sports and entertainment media from around the world are in attendance and help to make the event a unique and exhilarating experience. Proposals :

4. Proposals :

5. Proposals :

6. The 2009 Grand Prix Ball Abu Dhabi – On The Red Carpet Proposals : Janet Jackson Jeremy Irons Marisa Tomei The first official Grand Prix Ball Abu Dhabiwas a huge success and has become synonymous with celebrities and the glamour of the red carpet

7. Proposals : Liv Tyler Neve Campbell Tara Reid Sheikh Mohammed Bin Ahmed Al Hamed Kimberley Stewart

8. Entertainment Proposals : Entertainment for the 2009 Abu Dhabi Grand Prix Ball included Latin legends The Gypsys, International Opera star Jean Luc Viala and award winning singer Peter Grant.

9. Press Coverage Proposals :

10. Press Coverage Proposals :

11. Press Coverage Proposals :

12. Online Coverage http://www.khaleejtimes.com/DisplayArticle09.asp?xfile=data/theuae/2009/November/theuae_November23.xml&section=theuae http://gulfnews.com/pictures/arts-entertainment/stars-have-a-ball-in-abu-dhabi-1.521804 http://www.uaeinteract.com/docs/Entertainment_goes_on_after_race_ends/38254.htm http://www.ahlanlive.com/15982-how-lucky-were-we-to-be-at-the-abu-dhabi-grand-prix-ball http://www.timeoutabudhabi.com/gallery/11399-abu-dhabi-grand-prix-ball http://atrl.net/forums/showthread.php?t=78181 Proposals :

13. TV Coverage http://www.youtube.com/watch?v=tdDybGCiKOE http://www.youtube.com/watch?v=tdDybGCiKOE Proposals :

14. Guest Attendance Over 750+ V.I.P guests, celebrities and local dignitaries. Press Attendance Over 60 international press, photographers and TV film crews. Coverage Over 100 print, online, radio and TV feature articles within 48 hours of the event. Over 40 print, radio and online feature articles leading up to the event. Proposals :

15. Testimonials ‘The organisation of the Grand Prix itself, the quality of the circuit, the facilities and infrastructure were simply amazing, but a highlight for me was the star studded Grand Prix Ball. The setting was stunning, the organisation flawless and the food, decor and entertainment all excellent. I had the great pleasure to speak with Marissa Tomei, Neve Campbell, Jeremy Irons and Nicky Clarke, all of whom were equally impressed with the management of the Ball. I was also amazed to see Janet Jackson attending. In all honesty, it was very impressive all round and the Abu Dhabi GP could well be the new Monaco.’ Tony Keefe –New Business Director - F1 Magazine / Haymarket Media Inc Proposals : Thank you very much for a great evening at the Grand Prix Ball Abu Dhabi. It was very well organized and we enjoyed the food, entertainment and company. We actually got to meet some of the celebrities and had a fantastic time - we congratulate you on a job very well done. Thanks, again and looking forward to next year. Best wishes Neville Desouza – Director Live Nations ‘Well done again ! A wonderful event and everybody is raving about it, congratulations’ Claire - Scion . U.A.E

16. Testimonials Proposals : ‘Was a really impressive turnout , the red carpet entrance with the photographers lined up was fab – we felt like movie stars on arrival! and the drinks reception layout was super – very cool and sophisticated. The atmosphere was electric with anticipation,- the stage looked brilliant and we just loved the tenor and the Gypsy Kings. Super combo and it was great to get up and have a dance to them at the end. ‘ Jo Raybould – U.A.E ‘We wanted to thank you immensely for the wonderful event on Saturday night. It was an excellent evening and all our guests enjoyed themselves thoroughly. We already have the adrenalin flowing for next year!! Well Done! Now just looking forward to having the auction car delivered..... ‘ Minal Bodani – U.A.E

17. Sponsors and associated charities 2009 The headline sponsor for the inaugural 2009 Abu Dhabi Grand Prix Ball was The Abu Dhabi Tourism Authority. Second Tier sponsors included the office of Sheik Mohammed Bin Ahmed Al Hamed , Platinum Vision, Al Habtoor Motors and charity Fresh20. Proposals :

18. Previous Grand Prix Ball Sponsors Proposals :

19. Sponsorship opportunities 2010 – 4 Grand Prix Balls Monaco London 3. Montreal 4. Abu Dhabi Proposals :

21. 5 VIP tables of 10 to entertain key clients/guests

22. Sponsor logo on both giant screens either side of stage throughout the evening

23. Sponsor logo on official backdrop where all the celebrities get photographed

24. Branded front entrance & inside venue

25. CEO/ MD/ Senior representative of the Title sponsor to deliver a welcome message / speech to all the guests and worldwide media.

26. Sponsor logo on all tickets & ticket wallets, VIP tables, goody bags, event programme.

27. Opportunity to donate auction prize, with introduction by auctioneer about sponsors

28. Pre and Post event media campaign TITLE SPONSOR Proposals : Screen brandings

30. Sponsor logo on both giant screens either side of stage throughout the evening

31. Sponsor logo on official backdrop where all the celebrities get photographed

32. Branded front entrance & inside venue

33. CEO/ MD/ Senior representative of the Associate sponsor to introduce the charity auction to all the guests and worldwide media.

34. Sponsor logo on all tickets & ticket wallets, VIP tables, goody bags, event programme.

35. Opportunity to donate auction prize, with introduction by auctioneer about sponsors

36. Pre and Post event media campaign Proposals : Sheikh Mohammed Bin Ahmed Al Hamed on the red carpet

38. Product placement opportunity

39. Sponsor logo on official backdrop where all the celebrities get photographed

40. Branded front entrance & inside venue

41. Sponsor logo on all tickets & ticket wallets, VIP tables, goody bags, event programme.

44. Society / lifestyle linked brand exposure through significant UK media coverage

45. Guests are sophisticated, high spenders, decision makers, celebrities and top artists

46. Offers an excellent platform for networking and client entertainment

47. Attracts international guests and celebrities from our loyal clientele