The document discusses potential names for a music magazine, including Brainstorm, Lunar, Upload, Empire, Flux, Complex, Song, and RNB. Lunar was selected as the magazine's name because it fits the genre, attracts the targeted audience, and conveys a positive message. RNB relates to the genre but was considered too basic since it had already been used.

1. Name Brainstorm
GBK I like this name
because it relates to
the genre, however
I didn’t like it
because its basic
and didn’t show the
genre I wanted to.
Lunar This is the name of my magazine
now, I choose this because I think it fits
the genre, it attracts the right targeted
audience and it gives the positive
approach I wanted it to
Upload I thought
that this word well
related to my
magazine however
it didn’t have the
personal approach
I wanted to create.
Empire the reason
I thought about
this name was
because it comes
across as quite a
dominant word
which relates to
the male targeted
audience I was
trying to attract.
Flux I liked this name
because it was original
and it relates to music
but it doesn’t reflect the
genre I wanted to.
Complex I like this name
because I thought it was
original and unique
however I didn’t choose
this because it doesn’t fit
with the music magazine
well.
Song I thought about
this as the name of my
magazine however I
though it was quite
boring and wouldn’t
attract an audience I
also thought it didn’t
attract my targeted
audience.
RNB relates to the genre of my magazine.
However I thought this was a bit basic and
had already been used before so I decided to
change it and choose something else. The
reason I liked this name was because I
thought it clearly demonstrated what my
magazine was about and I wanted that to be
clear to the audience so that the targeted
audience would know to buy it.