1. CHARLES G. GASKIN III
330 Wilma Court, Atlanta, GA 30331 | 404-217-7387 | 3gaskin@gmail.com
 Career Summary
Highly skilled sales operations professional with over twenty years of extensive experience in broadcast
television station’s traffic department.
 Objective
Seeking a solid background supervisory position as an individual contributor and team member in Sales
Operations.
 Education
University of West Georgia, 1988 – 1992
B.A. in Business Management
 Professional Experience
Turner Broadcasting Atlanta, GA
Log Supervisor/Team Lead 1998-2015
 Supervised all non-management log team members.
 Processed all special requests from domestic and international sales offices.
 Maintained communication with copy, scheduling, media center, invoicing and master control.
 Responsible for changes to all live logs at the request of producers, STPL (Strategic Planning), sales and
management.
 Assisted Quality Control staff with all special programming (debates and election coverage).
 Assisted with of breaking news adjustments; pulling spots due to negative news.
 Managed all late requests from Sales and Promo to edit orders and active logs.
 Assisted in recapturing lost revenue from the previous day preemptions due to negative news,
programming errors or producers pulling spots.
 Responsible for commercial (media) inventory for all domestic news network logs (CNN, HLN, CNNES
and Airport News).
Quality Assurance Specialist 1997-1998
 Responsible for proofing the domestic news network logs.
 Responsible for a highly detailed and accurate quality control of all domestic news network logs (CNN,
HLN, CNNES and Airport News) while maximizing revenue, and providing the best quality on-air look.
 Worked with areas of Sales Operations, Strategic Planning, Direct Response, Sales and Promos with last
minute requests for domestic news logs and to ensure accurate placement of all commercial spots,
features, feature titles, billboards, and special programming requests while maximizing inventory.
 Assisted with the recapture of revenue from the previous day preemptions.
 Ensured the accurate placement of approximately $550+ million dollars in revenue.

2.  Assisted the Log Editor with the daily manipulation of logs, co-Qas, and contact person for the Log
Group.
 On-Call 24/7 rotation for breaking news and/or major situations that may impact on-air legal logs. 
Trained new log editors.
Log Editor 1996-1997
 Responsible for the completion of the daily logs and maximizing inventory.
 Responsible for creating, manipulating and the daily printing of the CNN, HLN, APN, CNNesEspanol
commercial logs and the delivery of the log to master control.
 Responsible to the electronic downloading through Airboss and saving copies of the legal logs on flash
drives with WinDEI application using Enterprise, WinDEI and Floracal.
 Primary liaison with Media Planning and Sales Departments (Account Executives and Sales Manager).
 Oversaw, finalized inventory maintenance on logs for multiple log streams.
 Ensured proper separation, spot placement and fair and equal rotation on all log streams.
 Maintained inventory control of displaced spots for assigned log streams.
 Processed incoming orders into current week’s logs.
 Reinstated spots that cleared after initial preemption.
 Verified spot position and separation; finalized logs.
 Transmitted logs to appropriate servers.
 Processed orders related to assigned stations continuously throughout the day.
 Filled remaining inventory with assigned promotions set by the creative departments of the stations
supported by the Hub.
 Notified creative department to review log before it becomes final.
 Maintained inventory control for future weeks.
Log Inventory Specialist 1994-1996
 Executed assigned tasks with high degree of accuracy within specified timeframe according to published
parameters and service level expectations.
 Provided successful solutions to situations presented by collaborating with coworkers, customers and
other stakeholders.
 Provided accurate and timely program log documents daily while ensuring that contents achieve client
requirements and are aligned with station’s revenue objectives.
 Ensured technical aspects of program logs provide for seamless integration with secondary master
control system enabling automation.
 Maintained unplaced orders at minimum level, enabling maximum sales visibility to inventory by
working with local sales to identify opportunities and oversold areas.
 Skills
 Strong background in Sales Operations Traffic department.

3.  Skilled in Crossroads, PLDR, Master Control Operator in Airboss, Enterprise, WinDEI and Floracal.

Proficiency with MS Office products including Word, Excel, PowerPoint, and Outlook.
 Core Competencies
 Ability to multi-task, strict attention to detail,
 Exceptional leadership, communication, organizational, time management and customer service skills.
 Able to work well independently and in a team environment.
 Able to operate in a fast paced ever-changing atmosphere.
 Strong interpersonal skills.

Ability to handle and maintain confidential customer and company data.
 References Available Upon Request