1. Fiona Potter
Address –On Request
Mobile: - On Request Email: fican2015@outlook.com
Landline: On Request
Linkedin – https://uk.linkedin.com/pub/fiona-potter/97/436/658/en
FiCan2015 - Sept 2015 – Present
Entrepreneur
UTILISING SOCIAL MEDIA – Nurtured and grown over 14K+ LinkedIn connections to CEO
level, building strong relationships across numerous industries Worldwide. Generated
new business within Marketing & Events,Sales and Sales Analytics, Social Media
Management, Fashion Show Styling/Management and Modelling.
PAVEL - June 2015 – Sept 2015
International DevelopmentManager
INTRODUCTION OF NEW LUXURY CHAUFFEUR APP – After approach by developers in
Belgium workedfor a test period bringing PAVELapp to the UK.
During test period quickly became clear system was not developed sufficiently to meet
the desired market within the UK.
Suits In the City - May 2015 – June 2015
Sales Director
Intrim Role predominantly in London City working with Tailors on a new project
2. Thomson Directories Ltd - June 1999 – Dec 2014
Sales Operations Manager (2004–2014)
Responsible for
Assisting Chief ExecutiveOfficer(CEO)/Chief Finance Officer(CFO) & Regional
Sales Directors (RSDs) in the compilation, monitoring and measurement of
revenue performances and company SLAs within the geographic boundaries as
set by the definition of Region or Channel on time and in an accurate and
comprehensive format.
Providing internal & external; office,market, value and performance intelligence
quickly highlighting areas of concern and providing implementation /
recommendation of possible solution in a timely manner.
Participation and Regional representation in the creation, implementation,
training and development of all systems, processes and procedures created.
This involved
MANAGEMENT OF TARGETS – Involvedin all individual, team, grade, office,markets,
directories and regional targets. All workedto add up to company agreed officeand
regional targets, calculated on a fair, no house account or exceptional balance basis
unless with prior RSD agreement. Targets reflecting revenues required in agreement
with Regions formedia execution within relevant TDLportfolios at the time.
Whilst working with RSDs, Performance Analysis Group and Sales Response / Sales
Support Teams all targets communicated to Regional Sales Managers (RSMs) prior to
the start of any and all markets with market totals proportioned to all relevant existing
employees responsible for each market. All base / channel transfers carried out pre-
target setting. All targets communicated to Sales, IT, HR, PAG and Finance departments
ensuring all follow correctinternal processes.
COMMISSION SYSTEMS & CONTROLS – Involvedin the creation, testing and system-
integration of all commission / bonus / incentive schemes up to RSM level.
Part of the set up consultation with MIS, HR, PAG and Finance of commissions, ensuring
all employees were paid accurately,on time witheffectof first markets at the start of
each calendar year. Input and cross checks carried out continually in conjunction with
RSD / RSMs.
BUDGET COMPILATION – For the period 3 months prior to the start of each cycleinvolved
in the creation, compilation and formatting of regional sales revenues and cost
contribution budgets. Presented for analysis to budgeting committee support, historical
and market data.
3. RECOGNITION AND INCENTIVE SCHEMES – Pivotalin development, launch and tracking of
all sales recognition and incentive schemes. Proactiveapproach taken in achieving
results through motivation and success, providing accurate survey,analysis and return
on investment of all schemes to RSD / SMT.
PERFORMANCE REPORTS – ProvidedRSDs accurate,concise and precise reports showing
revenue performance against targets for year to date, preceding month, forthcoming
months trading estimate and cycleforecaststaking into consideration historical, market,
internal influencing factors such as issues highlighted by officevisits / intelligence, drop
out rates, cancellations, economic climate, sell days, grade shifts, transfers, HR factors
and other data deemed required.
Providedrealistic point-in-time studies of where each region was against target ongoing
through projections.
Providedclosing meaningful market/media tracking reports on performance
highlighting any success, anomalies, outstanding base and variencies.
Constant adaptation to changes of product or policy in timely fashion, quickly
generating new or adhoc reports needed to ensure smooth transition and
understanding by sales forceand providing relevant tracking and reports to RSDs and
SMT.
Before automated call systems provided clear reporting and implementation of calls,
dial outs, appointment loggers and car trackers on a weekly basis highlighting areas of
problem or success to RSD by RSM, team or individual. Provided narrative in
conjunctionwith reports / data reflecting my viewsand opinions beyond that of purely
statistics.
PRESENTATIONS – SMT, CYCLE LAUNCH, REGIONAL MEETINGS, RSM MEETINGS – Proactive
approach to working with RSDs preparing detail forrelevant meetings. Ensured
intelligence and data was easily accessible for preparation of each meeting. Prepared
data in most relevant view taking into accountlikely audience.
SITE VISITS – Regular site visits carried out presenting / guiding / policeing/ training
teams on current topics. Workedwith / listened to sales forceat rep and RSM level in
order to ensure best practice was being followed; if not the case put procedures in place
to rectify,or flagged toRSD if relevant.
INTERMEDIARY – Seen as fair and open line of communication by all sales and internal
departments, listening but not reacting or judging. Helped if suitable, if not guided to
best department or individual to next approach withquery / problem. Trusted source
to provide accurate information at all levels.
ALERTS – Within 24 hours of discovery all departmental errors, possible hindrances and
weakness to the profitability and budgetary performance communicated to Boardroom
Level.
OTHER RESPONSIBILITIES – Tookon responsibility for integration of new CRM systems,
personally designing then developing a new sales tool with IT department, which
married 6 internal historical data pools withCRM in order to ensure easy access to one
view of all relevant information forsales and admin departments. Producedtraining
information and successfully rolled out to all.
Mentored all new RSMs to ensure company figures, tables, reporting and data was
understood and ensured clear guidance given of all reporting requirements forRSDs.
Stepped into sales role as and when necessary forhigh level or problem accounts.
4. AUTHORITIES – Full autonomy to effectively achievemy areas of responsibility as stated
above whichwere within all 3 Regions direct report.
Had the right to audit and suggest amendments on all areas of responsibility, whilst also
given authority to reject recommendations for alterations whichhad not been approved
by relevant RSD / SMT member.
Tele Sales Support Manager (2000 –2004)
Initially provided full PAsupport to Tele UK Area Manager covering all admin, events
and reporting whichdeveloped very quickly in promotion to Tele Sales
Support/Compliance Manager (UKwide).
ScotlandAreaSales Manager’s PA (1999 –2000)
Full PA support to Scotland Area Manager coveringall admin, events and reporting. As
tele centres split within the company to develop their full potential was approached to
help enhance this area.
Previousto this I worked in steadily more senior roles primarily in the financial services
sector; also included a period in Italy teaching English.
IT Systems
I workedvery closely with our IT department to design varying internal systems and
whilst I am fluent in PowerPoint,Excel,Word, Outlook,118CRM and SugarCRM I also
have a good workingknowledge of Salesforce.com. I enjoy and have a proven track
record in learning/selling new systems to internal departments quickly,whether off the
shelf or internal.
Achievements
Post company administration and buy-over,identified a problem with visibility
of relevant information forsales and admin staff due to Regional Sales Managers
Role being eradicated from the company. I designed, developed and integrated a
new tool whichmarried 6 historical systems withcompany CRM information to
give a concise,easily accessible interactive view saving both time and
frustrations forall.
Pre CRM access, designed and produced trackers at individual, team and
regional levels covering selldays, holidays, revenue performance by market and
indice highlighting positive and negative trends. Reported actionpoints and
required route for implementation.
Excelled in the design, organisation and faceto face management of events from
intimate 2 person meetings through to 2 day sales events for over1000
throughout the UK.
Identified and resolved RSM management issue, ensuring the retention of 6 high
performance sales staff.
Researched multiple CRM systems and represented company at Seminars to
provide unbiased report to CEOfor decision.
Ongoing dealt with problem and high level accounts ensuring retention for
company.
Multi Award winner – Cash, Trips, Trophies
