With the pandemic forcing peer-to-peer fundraising events to go virtual, many nonprofits have found it challenging to recruit new corporate sponsors or demonstrate value via hard data to existing ones. But at the same time, the growing trend of corporate social responsibility has corporations more open to sponsorships. So how can nonprofits attract those like-minded corporate sponsors? Listen in as Charity Dynamics’ Meghan Dankovich and Accelerist’s Brittany Hill discuss how nonprofits can best prove their value to corporations in what remains a largely virtual event world. They’ll look at ways to evaluate your donors to glean key demographic data that can help you match your mission to a corporation’s social responsibility goals. They’ll also review several examples of how organizations are getting increasingly creative with technology to provide value to their sponsors — using announcement screens, app logo placement, push notifications, activity challenges, virtual booths, and more.

1. MAKING CORPORATE CONNECTIONS:
Attracting Sponsors and Driving Value
in a Virtual World
Meghan Dankovich, Charity Dynamics
Brittany Hill, Accelerist
April 20, 2021

2. PANDEMIC INNOVATION
has changed consumer
expectations forever.

3. PHYGITAL
Physical + Digital =

4. OPPORTUNITY
In person + Virtual

5. QUICK POLL

6. TODAY’S KEY TAKEAWAYS
• Virtual experiences are not going away
• When it comes to peer-to-peer events, think
mobile-first
• In app assets can be just as valuable, if not more,
to sponsors
• The sponsor matters – seek audience, mission,
and social responsibility alignment

7. Hi, I’m Meghan!
ü VP, Customer Care & Strategy
at Charity Dynamics
ü 30-year professional career;
half spent serving nonprofits
ü Nature lover
ü Avid backyard gardener
ü Thrill seeker

8. About

9. We plan, design and execute innovative digital strategies that not only
raise millions of dollars but connect your cause to the people who really care.
More money More awareness More engagement More loyalty
WE ARE DIGITAL EXPERTS

10. BOUNDLESS SOLUTIONS®
Boundless Fundraising®
• Mobile
• Tablet
• Social (Desktop Plug-in)
Boundless Life®
Boundless Motion®
Boundless Community®
Boundless Check Deposit®
• Admin
• Participant
Suite of products include:

11. Hi, I’m Brittany!
ü CEO & Founder of Accelerist
ü 20-year career at the
intersection of profit and
purpose
ü Mom of two strong-willed girls
ü Foodie and Music Lover
ü Avid Traveler (usually)

12. Accelerist is the leader in social impact partnership technology. Some
of the industry’s most prolific brands and nonprofit organizations rely
on our innovative solutions to value, prospect, measure and monetize
partnerships with each other.
The Partnership
Intelligence Platform
Find New Partners Consumer & Employee
Fundraising
Price Opportunities Activate Audiences
Asset Valuation
Sponsorship Pricing &
Packaging
World’s Largest Social
Impact Prospect Research
Database
Partnership Tracking
Stewardship Cataloging
Impact Reporting & Case Studies
Analysis
Personas
Prospective ID
Grow Partnerships
Point-of-Sale Fundraising
Employee Engagement
Employee Fundraising

13. WHAT DO WE
KNOW?

14. BUSINESS IMPACT
• Events were cancelled or went
virtual
• Nonprofit budgets contracted
and spend was allocated to
mission critical solutions
• Nonprofits suffered large revenue
gaps resulting in layoffs and
furloughs
• Nearly two-thirds of (COVID-19)
philanthropic funding was given
by corporations

15. QUICK POLL

16. In 2020,
Americans spent
MORE TIME ON
MOBILE DEVICES
(4+ hours) than
watching live TV
(3.7 hours).

17. 88%
of browsing time
on mobile is spent
in mobile apps.

18. Consumers expect
everything to be
MOBILE-FIRST.

19. +65%
Use a mobile phone
to access
fundraising centers

20. 4X
Stronger Fundraising
Using Boundless
Fundraising

21. Mobile app
usage among
Baby Boomers &
Gen X saw a
30% INCREASE
year over year.

22. WHAT ELSE
DO WE
KNOW?

23. …Boundless Solutions
adoptions grew 21%
overall.
Despite a 47% drop in
event registrations...
The number of mobile app users specifically grew by 6%
APP ADOPTIONS GREW

24. PARTICIPANT APP USERS RAISE 3.5X MORE
APP USERS NON-APP USERS
Avg. raised
across all revenue channels
$576 $159
Fundraiser activation
rate
78% 48%
Average number
of gifts
6.3 1.1

25. ENHANCES SUPER USER PERFORMANCE
ü Made a self-donation
ü Updated personal fundraising page
ü Sent emails
ü Set up a Facebook Fundraiser
ü Used mobile app
$883
$1,765

26. APP USER KEY ATTRIBUTES & BEHAVIORS
Women ages 25-55; Super Users are returning
team captains that identify with being female
Audience
Average of 4:19; over 7 sessions per unique user
Time in App

27. GAMIFICATION
TOUCHPOINTS
COMPETITION
ENGAGEMENT FUNDRAISING
= =
WHAT ELSE DO WE KNOW…

28. QUICK POLL

29. Sponsorships are the
primary source of virtual
event revenue for
of planners.
23%
Source: EventMB, 2020

30. In terms of sponsorship
opportunities, the top
three features offered by
virtual event tech
providers are
sponsor/exhibitor profiles
(78%), analytics/reporting
(77%), and banners in
high traffic areas (70%).
Source: EventMB, 2020

31. Nearly 25%of
providers don’t offer any
sort of analytics for proving
sponsor ROI.
Source: EventMB, 2020

32. Sponsorship revenue
comprises approximately
20% of total event
revenue for cause-related
events.

33. Most asked question of 2020?
“How do I create valuable virtual
event assets for my corporate
partners?”

34. MOBILE ASSETS

35. SPONSORSHIP
OPPORTUNITIES
SPONSOR DOWNLOADS
HOME PAGE REAL ESTATE
BIGGER IMPRESSION
VALUE:
$.10/imp

36. VALUE:
$.25/imp
VALUE:
$1.20/imp
TELL
THEIR STORY
BRANDED
CHALLENGES &
VIRTUAL BOOTHS

37. TELL
YOUR STORY
CRAFTY
& GET
VALUE:
$.20/imp

38. PUSH NOTIFICATIONS
& RALLY
REMIND
We’re So Excited!
It’s time to get ready again for our virtual
5K fun run. Visit the mobile app to register
your team today!
VALUE:
$.10/imp

39. STORIES FEED
EDUCATE &
INSPIRE,
MOTIVATE
VALUE:
$.15/imp

40. OPENING CEREMONIES
NOTIFICATIONS
EVENT DAY CARD
TO ENGAGE
GET READY
FOR EVENT DAY!
VALUE:
$.25/imp

41. QUICK POLL

42. Least Valuable
VIRTUAL ASSET VALUATION SCALE
Most Valuable
Reach
Engagement
Uniqueness
Least
Engaging
Most
Engaging
Logo Exposure
Customized
Experiences
Email Communications
Digital/Social
Advertising
Search Engine
Marketing
Blogs
Media Coverage
Expert
Content
Video
Content
Influencer
Marketing
Incentives
& Special Offers
Social Posts
Social
Contests
Live Stream
Exposure
Virtual Check
Presentations
Consumer +
Employee Engagement

43. WHAT DO
SPONSORS WANT?
ü Impact data
ü Employee/Mission engagement
opportunities
ü Authentic connections with your people
ü Unique brand experience
ü Measurable return on investment (1.5x)
More than 90% of corporate donors believe
impact data is the most important criteria in
evaluating funding proposals.
Stakeholder engagement is the #2 priority
for corporate affairs professionals (just behind
“Brand Reputation and Consumer Trust”).
(source: GlobeScan, 12.20)

44. MAYBE YOUR
MOST VALUABLE
ASSET?
ü Demographics
ü Psychographics
ü Geographics
ü Brand Affinities
ü Purchasing Power & Behavior
ü Media Consumption
ü Influencer Rating and Interests

45. FINDING
THE RIGHT
SPONSORS
ü Shared Audiences
ü Shared Mission
ü Shared Opportunity
ü Shared Engagement Needs
…SHARED VALUES

46. PACKAGING AND
PRESENTING VALUE
ü Place value on unique assets based
on expected engagement + market
rate
ü Combine new virtual assets with
other owned, paid, earned, social
assets
ü Bundle event assets across the
organization with other non-event
partnership activations
PRO TIP:
VALUE YOUR VIRTUAL ASSETS FOR SPONSOR
INVESTMENT UNDERWRITING

47. QUESTIONS?

48. LET’S CONNECT!
Visit: charitydynamics.com
Visit: accelerist.com
Email: info@charitydynamics.com
Email: info@accelerist.com

49. THANK
YOU
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