6. What You’re Going to Learn With Me
1.8 million meetings in the
U.S. per year for a total
direct spend of $280mm.
The U.S. meeting market is large.
The Economic Significance of Meetings to the U.S. Economy, CIC Study, PwC, 2012
7.
8. What You’re Going to Learn With Me
● $565 bn in 2012, including
accommodation, transportation, and
support costs.
● Hotel revenue associated with meetings
and events is $103 bn.
The global meetings and events market is even larger.
Frost and Sullivan, “A Survey of Meeting and Event Planning Professionals and Hotel Operators,” June 2013
9. What You’re Going to Learn With Me
Frost and Sullivan, “A Survey of Meeting and Event Planning Professionals and Hotel Operators,” June 2013
Special Events Magazine
Businesses spend money on events.
● Businesses spend 1% of revenue on meetings/events.
● 25% of corporate planners expect to plan more events this year.
● Millennials value events more than previous generations.
10. What You’re Going to Learn With Me
● Live Nation Concert Revenue was up 29% in Q1 of 2014.
● Google search for sport tickets up 32% from 2 years ago.
Consumers spend more money on events.
"Lifting the Curtain on Live Events," Think with Google, 2014
Brookings Institute
12. ● Meetings and events are a leading
indicator of the economy.
● Meetings and events precede leisure
travel.
● Their true economic significance is
immeasurable.
Meetings and events matter.
33. Announcing
How can sponsors help announce the
event? Can sponsors be involved in
promotion, marketing, distribution? The
event branding?
Attracting
Can sponsors be involved in campaigns or
offerings to attract attendees? Giveaways,
raffles, incentives? Content building up to
the event?
Anticipating
Are you using sponsor offers to build
anticipation? Can you include them in social
media campaigns? How can you get your
audience interacting before the event?
Entering
What will each attendees first interaction
with your sponsors be? Is it engaging? What
would make your attendees aware of the
sponsors immediately?
Experiencing
Are sponsors part of the experience? How
can they be involved during the event?
Consider the entertainment, technology,
food, program, etc.
Engaging
How did your sponsors interact with
attendees? What can you as an organizer
do to inspire these interactions? Was
everyone engaged?
Exiting
How could sponsors enhance the exiting of
your event? What utility is needed or could
be provided? Consider transportation,
directions, gifts, etc.
Extending
How was the life of the event prolonged
after it officially ended? Consider post-event
communication, follow-up, sharing content,
etc.
Learning
Zone