Running head: PART ONE-STRATEGIC PLAN 1 PART ONE-STRATEGIC PLAN 8 Part One-Strategic Plan Ryann A. Schreck Univeirsty of Phoenix Health Care Strtegic Mangement HCS/589 Dr. Cheryl McGee Comment by Microsoft account: Dr. Sherry McGe or Dr. Sheryl McGee. Thanks. See more comments inside. August 24, 2015 Organization’s Mission, Vision and Values The New Generation General Hospital is a health care institution, which intends to be in the business of offering high quality health care services to the members of the public, in the state of California. The cost of health care in the recent years has been on the rise, making it unaffordable to many people. The main mission of this healthcare organization will be to make health care services accessible and affordable to all. In order to achieve this mission the hospital will put in place structures aimed at lowering the cost of operations, with an aim of ensuring that its services are charged prices that can be afforded by all groups of people, be either the rich or the poor. Comment by Microsoft account: Good. Decided on an appropriate health care organization for which to develop a strategic plan. If using a new organization, look ahead and be sure you can address all aspects of the project. You may need to identify data and information from a proxy (very similar) organization. If using an actual existing organization, the strategic plan should be based on a new product or new service within the organization. Then you’ll use the research and theories we are addressing in the course to make your recommendations. Okay? Furthermore, quality health care is the key to success of any given country or region. For purposes of this organization contributing to the economic growth of the state of California its vision will be to provide high quality health services to all people from all walks of lives. The main areas of quality that the hospital will focus on will be patient safety, patient satisfaction and outcomes. More emphasis will be put on the organization quality assurance department so that it can put in place measures aimed at enhancing the quality of care offered to patients at any given time. The main values of the hospital that will guide all the stakeholders, towards attaining its vision and mission will be, honesty, professionalism, kindness, privacy, trustworthiness and commitment. The values will be key when it comes to enhancing the quality and accessibility of the health services that will be offered by the organization to the target customers. Strategic Planning Model Given that this is a new health care organization, it will be using the conventional strategic planning model. This model will be suitable for the organization, given that it has adequate resources to pursue its long term goals of.

1. Running head: PART ONE-STRATEGIC PLAN
1
PART ONE-STRATEGIC PLAN
8
Part One-Strategic Plan
Ryann A. Schreck
Univeirsty of Phoenix
Health Care Strtegic Mangement
HCS/589
Dr. Cheryl McGee Comment by Microsoft account: Dr. Sherry
McGe or Dr. Sheryl McGee. Thanks.
See more comments inside.
August 24, 2015
Organization’s Mission, Vision and Values
The New Generation General Hospital is a health care
institution, which intends to be in the business of offering high
quality health care services to the members of the public, in the
state of California. The cost of health care in the recent years
has been on the rise, making it unaffordable to many people.
The main mission of this healthcare organization will be to

2. make health care services accessible and affordable to all. In
order to achieve this mission the hospital will put in place
structures aimed at lowering the cost of operations, with an aim
of ensuring that its services are charged prices that can be
afforded by all groups of people, be either the rich or the poor.
Comment by Microsoft account: Good. Decided on an
appropriate health care organization for which to develop a
strategic plan. If using a new organization, look ahead and be
sure you can address all aspects of the project. You may need to
identify data and information from a proxy (very similar)
organization. If using an actual existing organization, the
strategic plan should be based on a new product or new service
within the organization. Then you’ll use the research and
theories we are addressing in the course to make your
recommendations. Okay?
Furthermore, quality health care is the key to success of
any given country or region. For purposes of this organization
contributing to the economic growth of the state of California
its vision will be to provide high quality health services to all
people from all walks of lives. The main areas of quality that
the hospital will focus on will be patient safety, patient
satisfaction and outcomes. More emphasis will be put on the
organization quality assurance department so that it can put in
place measures aimed at enhancing the quality of care offered to
patients at any given time.
The main values of the hospital that will guide all the
stakeholders, towards attaining its vision and mission will be,
honesty, professionalism, kindness, privacy, trustworthiness and
commitment. The values will be key when it comes to
enhancing the quality and accessibility of the health services
that will be offered by the organization to the target customers.
Strategic Planning Model
Given that this is a new health care organization, it will be

3. using the conventional strategic planning model. This model
will be suitable for the organization, given that it has adequate
resources to pursue its long term goals of being a leading
organization in providing health care services in the region of
California. This model will involve the organization scanning
both its internal as well as external business environment, in
order to determine factors that might affect its operations,
thereby coming up with tactics that suits its existing business
environment (Swayne, Duncan & Ginter, 2012). Comment by
Microsoft account: What is this? Where did you get it?
Strategic Management Models
Hunger and Wheelen (2011) define a strategic planning model
with four key elements: (1) scanning the environment, (2)
formulating a strategy, (3) implementing the strategy, and (4)
evaluating and controlling the implementation.
Swayne, Duncan, and Ginter (2008) have also proposed a model
for strategic management. Their model consists of three primary
elements: strategic thinking, strategic planning, and managing
strategic momentum.
There is also an emergent and analytical model (Swayne,
Duncan & Ginter, 2008).
The basic structure of these models is quite similar.
Needed to explain a research-based strategic planning model
that your chosen organization would be using. Several are
covered in the course texts. These were covered in week 1.
Additionally, the model will be crucial when it comes to
developing organizational goals and objectives; and coming up
with courses of actions to be taken by all the organizational
stakeholders so as to help in attaining them both in the long run

4. and in the short run. The model will also be critical in
organizing various individual items into one strategic plan, that
can be followed by the entire organizations. Hence, it will
ensure that there is direction as far as what employees of the
firm are doing given that they all be working using the same
strategies toward achieving a common goal.
Change Theory
Given change will be an instrumental part of the
organization, as far as achieving its long term goals and
objectives are concerned. From time to time, this institution
will be forced to introduce a number of changes in its culture,
operational areas and policies in order to improve efficiency
and increase its ability to attain its mission and vision in the
long run. Therefore, for purposes of managing the change
process effective, the social learning theory of change will be
used(Todnem, 2005). This theory argues that behaviors of
people are affected by personal, social and environmental
factors.
As a result, the organization will be forced to scan the
social, personal and environmental factors, which its
stakeholders will be interacting with, so as to determine the
required changes in its operations with an objective of
introducing changes aimed at providing its services better in the
future (Freeman, 2010). The theory will, ensure that all the
issues affecting the operations of the organization are analyzed
and the best strategies depending on behavioral change brought
by the factors on the key stakeholders developed to improve
efficiency and capability of this health care organization to
provide satisfactory services to the target customers.
Comment by Microsoft account: Good. Identified the
theoretical framework the chosen organization currently uses.
Role of Vision, Value and Mission Statement in Strategic
Planning
The mission statement is critical in any strategic planning
process of any organization. In the case of this hospital, the

5. mission statement will be instrumental in providing the purpose
for which the hospital will be in the business of offering
healthcare services to the target customers. Hence, during the
strategic planning process, it will provide the direction required
in coming up with strategies aimed at helping the hospital attain
its long term purpose of its establishment (Steiner, 2010).
Therefore, the goals and objectives of the organization, which is
the main process that is involved in strategic planning will be
generated based on the hospital mission statement.
On the other hand, vision statement provides specific
direction that an organization must take in order to achieve its
mission. This means that it will provide information on specific
actions and the direction that must be taken by the hospital so
that it can be able to achieve its mission in the long term.
During the strategic planning process, the organization’s vision
statement will aid in the process of coming up with individual
tactics needed to achieve the goals and objectives of the
hospital. In addition, it is through a vision statement that the
strategic planner will be able to understand in detail the
corporate values, that they must take into consideration during
the process of developing strategies and tactics for the entire
organization.
The value statement, will provide information on the
corporate culture and standards that all stakeholders must
follow in the course of serving customers or transacting
businesses with the hospital (Steiner, 2010). Hence, in strategic
planning, the strategies to be developed must be in line with the
corporate values of the hospital at all times. Comment by
Microsoft account: Good. Explained the role of the
organization’s mission, vision, and key values in relationship to
its strategic plan. The course texts are the preferred primary
resources.
Organizational Structure
The hospital will be using the bureaucratic organizational
structure. There will be strict rules and regulations that will be

6. followed by all employees as they perform their duties. The
management structure will involve having senior managers
responsible for developing policies and strategies to be
implemented by junior employees of the hospital. There will be
middle level management level responsible for implementing
organizational policies and supervising junior employees.
The junior level within the hospital will be made up of all
employees who do not hold managerial positions and they will
be responsible for performing various duties as outlined in the
strategic plan of the hospital. Therefore, there will be standards
and processes that will be followed during the communication
process, between one level of management to the other in the
hospital. In addition, standardized procedures and policies will
be followed in all departments so as to ensure that they provide
standardized healthcare services to the target customers.
Comment by Microsoft account: Needed to use research to
identify the organizational structure and key leaders of the
organization in strategic planning.
Key Leaders
John James, who is a PHD holder in the area of
management will be the hospital board chairman. He will be
providing leadership during board meetings. Peter Hills, who is
aged 50 years will be the hospital CEO. He holds a degree in
medicine and master in management. His vast experience in
managing healthcare institutions for the last 20 years will be
useful in enabling the hospital to establish itself with time
within the target market. Mary Peterson, will be the hospital
human resource manager. She is aged 45 years old and has vast
experience in the area of human resource management having
worked in this field for the last ten years. On the other hand,
Lucy Halmiton will the hospital marketing manager, she is aged
40 years and hold a PHD in the area of marketing. Other senior
leaders include, William Johnson, the hospital chief accounting
officer and Maryan Jefferson, the hospital quality assurance

7. administrator.
Change Management Model
The change model that will be used by the hospital is
known asKotter’s eight step model. This model provides eight
critical steps that should be followed by an organization during
the change management process. The steps include, creating
urgency, forming change coalitions that are powerful,
developing change vision, communicating the vision with the
affected stakeholders, removing obstacles, developing short run
goals, building on the intended change and making the change
in question part of the organizational culture (Hunger
&Wheelen, 2011). While introducing any form of change within
the hospital structures or culture, this model will be followed,
whereby all the steps will be followed in ensuring that the
change process will be a success. Comment by Microsoft
account: Good. Identified the change management model the
organization uses.
Governing Board
The board of directors will be actively involved in the
implementation of strategic goals of the hospital. Firstly, they
will be involved in the process of approving them before, they
can be implemented by the relevant departments within the firm.
Secondly, they will approve budgets aimed at providing
resources needed in the implementation process. Lastly, the
board will be taking part in the evaluation process of the
strategic goals implemented to determine whether they help the
hospital achieve its mission or not. Comment by Microsoft
account: Needed to explain the involvement of the
organization’s governing board in implementing strategic goals.
Then add research from the course texts on why this is
important to strategic planning.
Organization’s Service Delivery

8. The main services that will be offered by the hospital in its
supply chain include, child care, maternal services, cancer
treatment services, and other major care services. In order to
access to more people, the hospital will collaborate with non-
governmental healthcare agenciesin offering health services in
certain areas from time to time. This will play an instrumental
role in supporting its mission statement and service delivery
process. The hospital services will be located within the state of
California. The target market will be all patients in need of
health care services from all walks of lives. The billing
department will be responsible for collecting payments from
patients or their insurers. The marketing department provides
information to target markets about services offered by the
hospital. The value chain ensures that strategic plans are
implemented in line with the organization vision and mission
statements. Comment by Microsoft account: Needed to
summarize the various key components of the organization’s
value chain in relation to strategic plan implementation. The
course texts would have been helpful here.
Comment by Microsoft account: You did a good job on
Part I of your strategic plan. Remember, this is a five part
project consisting of the following elements:
Part I - The Organizational Structure
Part II - Environmental Analysis and Setting Strategic Goals
Part III - The Financial Plan
Part IV - The Implementation Plan
Part V - Evaluation and Control
You are being prepared for each aspect of the strategic planning
process through weekly student Read Me guidance, assigned
readings, skills-building projects, my announcements, and our
online discussions. Continue to stay on top of the course. You’ll
finish the course with an immediately valuable career skill.
Let’s keep the momentum going.

9. Going forward, remember to always use both course textbooks
as primary resources in HCS/589.
See my comments below on your references.
References Comment by Microsoft account: Good. You
included scholarly references from at least 3 resources (two of
which needed to be the course texts).
Going forward, remember to always use both course textbooks
as primary resources in HCS/589.
Hunger, J. D., & Wheelen, T. L. (2011). Essentials of strategic
management (5th ed.). Upper
Saddle River, NJ: Pearson Education.
Freeman, R. E. (2010). Strategic management: A stakeholder
approach. Cambridge University Press.
Kinicki, A., &Kreitner, R. (2003).Organizational behavior: Key
concepts, skills & best practices. McGraw-Hill/Irwin.
Steiner, G. A. (2010). Strategic planning.Simon and Schuster.
Swayne, L. E., Duncan, W. J., &Ginter, P. M. (2012). Strategic
management of health care organizations.John Wiley & Sons.
Todnem By, R. (2005).Organisational change management: A
critical review. Journal of Change Management, 5(4), 369-380.