The magazine targets middle-aged women aged 30-45 in social classes A, B, and C1. It uses images of actress Uma Thurman on the cover to attract readers interested in celebrity gossip. The magazine addresses readers directly using informal language and promises fashion advice, weight loss tips, and insights into Uma's recent breakup to draw readers in and make her relatable. Bold fonts, pink, white, and black colors create a sophisticated yet limited palette intended for its middlebrow to highbrow audience.

1. Chandan Mehey
AS MEDIA STUDIES – Magazine Induction – Student Booklet
Cover One (PAGE 1)
Why has this particular person been chosen to go on the cover of this magazine?
What is the relationship between the person on the cover and the reader?
Uma is an actress, films such as Kill Bill.
Recently split up with Evan Hawks, something the readers can relate to.
Quotes from Uma and her ex; “But we’re so different” and “That’s why your
relationship works”
She’s dressed on the cover as Sophisticated and not showing any cleavage.
What areas of life do they assume the reader is interested in? How do they work
to attract readers?
They assume the reader is interested in Celebrity gossip, and
‘Fasion/Shopping/Beauty/Helahth/Homes’ is on the footer with a white font
which attracts the reader by contrasting (almost anchoring, Uma’s dress).
How do they address the reader (directly or indirectly, formal or informal)?
They address the reader directly in 2nd person with headlines such as:
• Wake up your Make-up
• That’s why your relationship works
The magazine isn’t informal but isn’t that formal too with not too
complicated/sophisticated vocabulary, e.g. ‘Fashion’s Hottest Looks’.
There isn’t a lot of Colloquial language used.
What colours and fonts are used? Why?
The magazine uses some bold fonts throughout, because ‘Uma’ is in italics, Serif
font (showing sophistication).
With ‘Carbs, Sleep & TV’ in black, but still not bold.
There is a limited colour palette made up of sophisticated Pink/white/blacks
and the audience for Red is Middlebrow-Highbrow.
What does the magazine cover promise the reader? Why should they read it?
The footer of the bottom of the magazine promises the reader them things
already, ‘Fashion’s Hottest Looks’, ‘Ways to lose weight’, ‘colours to buy now’.
They still want to read the magazine to find out more about Uma, and her love
life because now she’s broken up she is like a normal person, not a celebrity,
which we can easily relate to, therefore making us want to read on.

2. Chandan Mehey
Notes on what I think the target audience is (PAGE 3)
‘RED’ Magazine
Age 30-45
Gender – Female
Social Class – A/B/C1
Marital/family status – Single (maybe divorced)
Level of Education – Managerial role of places like John Lewis, M&S, etc.
Occupation – Qualifications – degree, full education or apprenticeships.
Lifestyle
The reader’s favourite shops are John Lewis/IKEA/etc.
The reader’s favourite band and film is Take That/Coldplay, and Sex and the City.
The reader spent their last holiday somewhere in Europe like Spain/Italy/Wales,
etc.
Summarise below the audience profile that your teacher will give you.
How accurate was your description?
Middle youth – age concerns, prefer to be dressed as young but have grown up.
Anti-ageing- in their outlast of beauty.
Red Direct – possible obsession for home furniture shopping shown.
Median age is 32.
A, B, C1 -73.4%
A, B – 34.9%
• Stylish and independent with a youthful spirit
• Wears a lot of heels (barely wears flats)
• Lots spent on a handbag and shoes
• Very discerning, little free time and wears a lot of designer labels
• They’d have mortgages, etc.
Above is the summary of a RED reader.
Notes on what I think the target audience is (PAGE 4)
‘Your Home’ Magazine
Age 30-50
Gender – Both (Female relationships 83.1%)
Social class – Middlebrow
Marital/family status – Any
Occupation – Someone with a middleclass or skilled working class/housewife.
Lifestyle
The reader’s favourite shop is IKEA/Home base/B&Q.
The reader’s favourite band and film would be Take that, and 60 minute
makeover/home programmes.

3. Chandan Mehey
Definitions of Terms Used in Magazine Analysis (PAGE 6)
Rule of Thirds is where the magazine is split into a 3x3 grid (thirds)
Strapline/Coverline is when the main stories attract the readers which will be
inside the magazine.
Masthead is usually at the top, (in the top third), sometimes in the top-left corner
like ‘Red’, this is the main magazine name/title which preferably stands out the
most.
Your definition (Draw examples)
(1)Extreme Close Up/ (2) Close Up/ (3) Medium Close Up/ (4) Medium Shot/ (5)
Medium Long Shot and (6) Long shot
Denotation/Connotation
Symbolic, when a symbol stands for something else.
Layout
The structure/position in which everything is placed on the magazine.
Copy
When another person reads the magazine without purchasing it.
Mise-en-scene
This is the setting and placing an image somewhere for a specific reason.

4. Chandan Mehey
C ostume
L ighting
A ctions/Acting
ting
M ake-up
P rops
S etting
Page 9.