Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Marketing Made Simple

334 views

Published on

6 Basic guiding principles to help entrepreneurs and businesses get their content discovered. When it comes to content marketing - it's really not about you.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Content Marketing Made Simple

  1. 1. CONTENT MARKETING MADE SIMPLE 6 Basic Guiding Principles
  2. 2. WHAT IS CONTENT MARKETING? The use of content to answer every question a prospective customer asks as they try to make a purchase decision
  3. 3. GREAT CONTENT IS NOT BORN OVERNIGHT Don’t think like a marketer only, think like a publisher
  4. 4. PUBLISHERS THINK ABOUT: ●What their viewers want ●What the best distribution channels are ●What the best format is to deliver their content
  5. 5. ENGAGEMENT DOESN’T MEAN $$$ IN THE BANK. Likes, Shares, Views are all expressions of interest, you still need to nurture them to actually convert them into paying customers.
  6. 6. HERE ARE #THESIX GUIDING PRINCIPLES
  7. 7. #1: IT’S NOT ABOUT YOU Just because you think your blog content is great doesn’t mean your target audience will
  8. 8. REVERSE-ENGINEER Start with who this content is for: Your Customer
  9. 9. BE HYPER-SPECIFIC What is my ideal company? Who is my ideal buyer?
  10. 10. WHAT KEEPS THEM UP AT NIGHT?
  11. 11. WHAT ISSUES ARE THEY ALWAYS THINKING ABOUT?
  12. 12. HOW CAN YOU HELP THEM BEAT THE COMPETITION?
  13. 13. HOW CAN YOU HELP THEM EXECUTE BETTER?
  14. 14. #2 ALWAYS DELIVER VALUE Focus on solving your customer’s problems
  15. 15. CREATE CONTENT THAT YOU THINK IS IMPORTANT CREATE CONTENT THAT YOUR CUSTOMERS NEED
  16. 16. CREATE CONTENT THAT WILL MAKE YOU MONEY CREATE CONTENT TO HELP YOUR CUSTOMERS MAKE MONEY
  17. 17. #3 DELIVER VALUE CONSISTENTLY
  18. 18. CUSTOMERS TRUST BRANDS THAT DELIVER VALUE CONSISTENTLY You can’t be a one-hit wonder, you gotta keep going.
  19. 19. QUALITY CONTENT + VALUE + CONSISTENCY = BETTER LEAD GEN
  20. 20. #4 BE PREPARED TO FAIL AS YOUR EXPERIMENT
  21. 21. IF YOU CAN’T ALWAYS CREATE CONTENT CURATE IT.
  22. 22. WHAT IS CONTENT CURATION? Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their target market.
  23. 23. IF NO ONE IS VIEWING YOUR CONTENT Think about your distribution channel, structure and format
  24. 24. WHEN IT COMES DOWN TO DISTRIBUTION GO WHERE YOU CUSTOMER’S EYEBALLS ARE
  25. 25. #5 BE DIFFERENT
  26. 26. AVOID STOCK PHOTOS Certain websites like Flickr.com offer use of photos from their users that are free or at a low cost under the Creative Commons Licence.
  27. 27. HEADLINES THAT ATTRACT In the age of distraction, titles are the new clickbait - experiment with creative headlines and images to see which attracts the most views
  28. 28. #6 ALWAYS SPELL CHECK Once it’s out there on the net, it’s out there forever.
  29. 29. REMEMBER...
  30. 30. IT’S NOT ABOUT YOU.
  31. 31. IT’S ABOUT YOUR IDEAL CUSTOMER

×