8 ThingsYou Need to Know AboutCreative Market Branding9 Killer Examples
Everyone has a brand …the question is how goodis the brand?
How to be heard in aworld too busy to listenand with too much tohear?
“ Making promises andkeeping them is a greatway to build a brand”- Seth Godin
Influence …the ability to inspiredesirable and measurableaction and outcomes
Brand InfluenceBrandsdeliveremotionalconnection toproducts andservices
Most purchasedecisions haveimportant emotionalcomponents
The Value of the BrandThe Moment ofTruthYour brand communicates everytime it touches a customerAs a marketer you need toma...
Your Brand RepresentsA collection of your customersperceptions of:How they see youHow they feel about youWhat they say abo...
A Customer’s ExperienceEnhances the Brand
So how do you goabout creating,strengthening orrebuilding yourmarket brand?
Some KillerExamples
Brand By DifferentiationHigh touch serviceLow end pricingFree Direct TV / XMSatellite RadioQuality snacks
Brand By CommunicationBrand communicateswith words … andemotionsNamePersonalityStoryPromisesPositioning statement
Brand By SolvingCustomer Problems
Brand By Delivering Happiness"Feelings have acritical role in theway customersare influenced.”- David Freemantle, author
Brand By Giving Back“There is a spiritualaspect to our lives -when we give wereceive - when abusiness doessomething good f...
Brand By Building TrustLeap aheadTrust mark,customer faith
Stores have emergedas major customerattractions byoffering to test onesskills and try outproductsBrand By Customer Immersion
Starbuckslaunched itsHear Musicmedia barsBrand By Customer Experience
Whole FoodsHelp customers visualizethe full experienceTake grocery shoppingto an interactive andcollaborative new levelBra...
Markets and customersare constantlychanging … mustmanage change inbrand to adapt tochanges in marketplace
FINALTHOUGHTS
The Four Most ImportantContributors to a SuccessfulBrand• Intense customer focus• Reputation for excellence• Compelling va...
What business are you in?What does your businessstand for?
Thank You
About Dr. SchoultzMike Schoultz has thirty five years of businessdevelopment, technology, business operations, andmarketin...
Contacts:• Mike@digitalsparkmarketing.com• www.digitalsparkmarketing.com• Twitter: @mikeschoultz• LinkedIn: Mike Schoultz•...
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Creative market branding

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8 Things You Should Know about Creative Market Branding. 9 Killer Examples

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Creative market branding

  1. 1. 8 ThingsYou Need to Know AboutCreative Market Branding9 Killer Examples
  2. 2. Everyone has a brand …the question is how goodis the brand?
  3. 3. How to be heard in aworld too busy to listenand with too much tohear?
  4. 4. “ Making promises andkeeping them is a greatway to build a brand”- Seth Godin
  5. 5. Influence …the ability to inspiredesirable and measurableaction and outcomes
  6. 6. Brand InfluenceBrandsdeliveremotionalconnection toproducts andservices
  7. 7. Most purchasedecisions haveimportant emotionalcomponents
  8. 8. The Value of the BrandThe Moment ofTruthYour brand communicates everytime it touches a customerAs a marketer you need tomanage this communicationThis makes you responsible foreach“Moment of Truth”
  9. 9. Your Brand RepresentsA collection of your customersperceptions of:How they see youHow they feel about youWhat they say about you
  10. 10. A Customer’s ExperienceEnhances the Brand
  11. 11. So how do you goabout creating,strengthening orrebuilding yourmarket brand?
  12. 12. Some KillerExamples
  13. 13. Brand By DifferentiationHigh touch serviceLow end pricingFree Direct TV / XMSatellite RadioQuality snacks
  14. 14. Brand By CommunicationBrand communicateswith words … andemotionsNamePersonalityStoryPromisesPositioning statement
  15. 15. Brand By SolvingCustomer Problems
  16. 16. Brand By Delivering Happiness"Feelings have acritical role in theway customersare influenced.”- David Freemantle, author
  17. 17. Brand By Giving Back“There is a spiritualaspect to our lives -when we give wereceive - when abusiness doessomething good forsomebody, thatsomebody feels goodabout them!”- Ben Cohen , Ben & Jerrys
  18. 18. Brand By Building TrustLeap aheadTrust mark,customer faith
  19. 19. Stores have emergedas major customerattractions byoffering to test onesskills and try outproductsBrand By Customer Immersion
  20. 20. Starbuckslaunched itsHear Musicmedia barsBrand By Customer Experience
  21. 21. Whole FoodsHelp customers visualizethe full experienceTake grocery shoppingto an interactive andcollaborative new levelBrand By Product Presentation
  22. 22. Markets and customersare constantlychanging … mustmanage change inbrand to adapt tochanges in marketplace
  23. 23. FINALTHOUGHTS
  24. 24. The Four Most ImportantContributors to a SuccessfulBrand• Intense customer focus• Reputation for excellence• Compelling value proposition• Quality customer experience
  25. 25. What business are you in?What does your businessstand for?
  26. 26. Thank You
  27. 27. About Dr. SchoultzMike Schoultz has thirty five years of businessdevelopment, technology, business operations, andmarketing experience.He served as VP / President of Distribution Technologies, acompany he helped to found and grow to a 700 M + / yearmarket leader.Dr. Schoultz Ph. D. is from the University of Virginia.Digital Spark Marketing, LLC
  28. 28. Contacts:• Mike@digitalsparkmarketing.com• www.digitalsparkmarketing.com• Twitter: @mikeschoultz• LinkedIn: Mike Schoultz• Google+: Digital Spark Marketing

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