Role of Customer Marketing

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How Customer Marketing is a keep component of creating Retail Excellence at the shelf

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Role of Customer Marketing

  1. 1. THE ROLE OF CUSTOMERMARKETING CHANNELINSTINCTS.COM
  2. 2. “We need to LEAD thecustomer, not just provide support.” CHANNELINSTINCTS.COM
  3. 3. WHAT IS CUSTOMER MARKETING?• Developing 2-3 year plans − Customer Engagement − Customer strategies − Customer scorecards − Promotions templates• Leading Annual Operating Planning (AOP)• Guiding Product Roads with customer insights• Optimizing Planograms CHANNELINSTINCTS.COM
  4. 4. CUSTOMER MARKETING’S ROLE Create Retail Excellence at point of sale and develop stronger customer partnerships by building customer blueprints (long term account plans), serving as a bridge between sales and marketing to align the companys resources and reinforcing the voice of the customer within our organization. CHANNELINSTINCTS.COM
  5. 5. CUSTOMER MARKETING IS THE…• Customer/Channel Expert• Facilitator that aligns company resources to achieve the Customer metrics• Provider of solutions to Sales & the Customer CHANNELINSTINCTS.COM
  6. 6. PUTTING THE PIECES TOGETHER CHANNELINSTINCTS.COM
  7. 7. 2010 PlanSET TARGETSKEEP SCORE WIN! CHANNELINSTINCTS.COM
  8. 8. CHANNELINSTICTS[ Accelerating your path between ideas & actions ] CHANNELINSTINCTS.COM 8

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