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Brand loyalty through your business channel

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Frequently brands only focus on consumers when looking at creating loaylty, however statistics show that up to 30% of decision making can happen at point of sale. Imagine the influence an engaged channel partner can exert on a potential sale. This presentation addresses this issue.

Published in: Sales
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Brand loyalty through your business channel

  1. 1. Presentation title or headline goes here and continues on the next line. Incentive solutions that deliver results. 13 Feb 2015 Channeling your loyalty
  2. 2. Headline goes here and continues on the next line if needed. We exist to help our clients, and their people, WIN
  3. 3. HOLY GRAIL OF LOYALTY
  4. 4. BRAND RECALL
  5. 5. TOP OF MIND
  6. 6. BUT THE MIND CAN BE SWAYED
  7. 7. EMPOWERED PEOPLE
  8. 8. MOTIVATED LEADERS
  9. 9. INSPIRED ADVOCATES
  10. 10. THE AHAOF HUMAN TO HUMAN BEHAVIOUR CHANGE
  11. 11. ACCORDING TO A CASE STUDY BY THE INCENTIVE RESEARCH FOUNDATION OF A FORTUNE 500 COMPANY
  12. 12. UP TO OF DECISION MAKING CAN BE INFLUENCED AT THE POINT OF SALE
  13. 13. OUR OWN CASE STUDY SHOWS AN INCREASE OF 20% IN REVENUE
  14. 14. WHEN FOCUSSING ON CHANNEL LOYALTY
  15. 15. CHANNEL UNPACKED
  16. 16. NOT JUST AN INCENTIVE
  17. 17. IF YOUR BRAND MAKES A PERSON FEEL VALUED
  18. 18. THEN THAT PERSON WILL VALUE YOUR BRAND
  19. 19. BEYOND ANY CLEARLY DEFINED REASON
  20. 20. THE VALUE OF ENGAGEMENT
  21. 21. The reason that 95% of people leave their jobs is because they don’t feel valued. SIDE NOTE
  22. 22. Recent research has revealed that engaged staff are 480% more committed to helping the company succeed.
  23. 23. Imagine the cost of getting 480% more loyalty from consumers.
  24. 24. LOW BASE MANUFACTURER SAB DISTRIBUTOR RESELLER MIDMAR RETAIL TAVERN CONSUMER HIGH BASE EASIER TO CREATE LOYALTY HERE MORE COST EFFECTIVE TO TARGET EASIER TO DEFINE TARGET AUDIENCE
  25. 25. SUCCESSFUL ENGAGEMENT IN CHANNEL PROGRAMMES HAS 3 LEVELS
  26. 26. INCENTIVISE EDUCATE COMMUNICATE
  27. 27. INCENTIVISE • Research – Rewards relevance • Inclusive – Not just the top 10% • Understand Demographics
  28. 28. 31 DEMOGRAPHIC SHIFTS ARE CREATING A DIVERSE, MULTI- GENERATIONAL WORKFORCE:
  29. 29. Headline goes here and continues on the next line if needed. We exist to help our clients, and their people, WIN By 2020, millennials will be 50% of the global workforce.
  30. 30. EDUCATE • Training needs • Product knowledge • Confidence in selling • Gamification – making training fun
  31. 31. COMMUNICATE • Momentum • Confirmation of effectiveness - results • Commitment
  32. 32. THE RELEVANCE TO LOYALTY
  33. 33. Mystery taps into dreams Sensuality Experience brand, product Intimacy Commitment, empathy, and passion INCENTIVISE taps into dreams EDUCATE Experience brand, product COMMUNICATE Commitment, empathy, and passion
  34. 34. COINCIDENCE, WE THINK NOT Mystery taps into dreams Sensuality Sound, sight, smell, touch, and taste – experience Intimacy Commitment, empathy, and passion Lovemarks is a marketing concept that is intended to replace the idea of brands. Kevin Roberts, CEO Worldwide of Saatch & Saatchi considers that love is what is needed to rescue brands. Roberts asks, "What builds Loyalty that goes Beyond Reason?
  35. 35. MORE THAN JUST LOYALTY, IT’S BUSINESS
  36. 36. POSITIVE SNOWBALL EFFECT MARKET SHARE TALENT RETENTION IMPROVED ROI
  37. 37. 20-30% better than those who don’t. ROI: Businesses across the size spectrum have engaged channel partners perform on average
  38. 38. CHANNEL CONSUMER PARALLEL
  39. 39. www.uwiniwin.net Keep winning!

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