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Good Morning! 
Information School, 
University of Washington!
Welcome To 
! 
! 
! 
! 
! 
SEoul NAtional University!
I aam CChannghhooon OOhh. 
a third-year PHD Candidate in UXlab @ SNU 
UX / HCI Research Major
USER EXPERIENCE LAB
Prof. Joon Lee 
• the Captain of User Experience LAB 
• Tried to Travel Around the World By His Yacht. 
• Lives in “The Gangnam” District. 
• Creative and Thoughtful
Research Area 
User Research Information Architecture
Projects 
EMR 
GPS NAvigation 
Artist 
Book 2.0 
Traveler 
Driver Prototyping Tool 
ICT4D
Projects 
EMR 
GPS NAvigation 
Prototyping Tool 
Artist 
Book 2.0 
ICT4D 
Traveler 
Driver
Understanding 
in-car ssmarrtpphoonne UUsaggee Pattteerrn
CHI 2014 work-In-Progress
Supported by 
SAMSUNG ELECTRONICS 
dMC UX Center
BACKGROUND 
Smartphone Offers the Same Service regardless of 
Users’ Context and Situation. 
! 
! 
! 
! 
! 
Driving
“AS IS” Approaches 
Supporting Technically 
• are not sufficient to solve this problem. 
• cannot fully support driver’s information needs and don’t 
reflect the distinctiveness or issues of driving context. 
Prohibiting Legally 
• simply legally prohibiting cannot be a fundamental solution. 
• providing appropriate ways of satisfying their needs should be 
concerned instead.
“AS IS” Approaches 
Supporting Technically 
• 
• insufficient to solve this problem 
• cannot fully support driver’s information needs and don’t 
The driver’s distinct information behavior 
reflect the distinctiveness or issues of driving context 
is worth analyzing in peculiar. 
Prohibiting Legally 
• simply legally prohibiting cannot be a fundamental solution. 
• providing appropriate ways of satisfying their needs should be 
concerned instead.
We aimed to… 
• investigate the information behaviors of drivers based on 
in-vehicle smartphone usages in situ. 
! 
• classify their information activities in a meta-level. 
! 
• induce design implications that would be helpful to 
smartphone services in cars or new ways of car 
interactions in the future.
METHODOLOGY
Real Daily Driving Trips 
14 drivers in the Seoul Metropolitan Area 
Three days
Data Gathering 
1. An In-Car Video Recording System for quAlitative data 
2. AppCatcher for Quantitative dAta
Data Gathering 
50 Analyzable Trip Data 
× 50 
A Trip 
• Total: 32h 59m 58s 
• Average: about 40min per Trip
Data Analysis 
Repetitive Video Recording Clips Coding & Ideation Process 
+ 
Application Usage Logs
Data Analysis 
Repetitive Coding & Ideation Process
Results
What is “Session?” 
• A combination of elements from when a driver picks up a 
smartphone until he/she puts it down. 
• Each sessions possess distinguishing characteristics and 
has sub-elements such as initiating way, application, 
action, interaction, duration, situation. 
! 
! 
Initiating way 
Action 
Duration 
! 
! 
Application 
Interaction 
Etc… 
! 
A Session 
! 
! 
• The total of 139 sessions was observed.
Five “Sessions” of Smartphone Usage in Cars
Five “Sessions” of Smartphone Usage in Cars 
Cycling 
Through
Five “Sessions” of Smartphone Usage in Cars 
Coming 
Up With 
Cycling 
Through
Five “Sessions” of Smartphone Usage in Cars 
Active 
Pursuing 
Coming 
Up With 
Cycling 
Through
Five “Sessions” of Smartphone Usage in Cars 
Active 
Pursuing 
Coming 
Up With 
Cycling 
Through 
Conversing
Five “Sessions” of Smartphone Usage in Cars 
Active 
Pursuing 
Coming 
Up With 
Cycling 
Through 
Conversing 
Deferring
CYCLING THROUGH 
Habitually turning on the smartphone 
and drifting aimlessly
CYCLING THROUGH
CYCLING THROUGH (10%) 
Duration: Short (12~60s) 
Habitual Connection
COMING UP WITH 
Conducting information behavior by using smartphone 
as something Suddenly comes to Driver’s mind
COMING UP WITH
Duration: Long (1~5m) 
COMING UP WITH (9%)
Active Pursuing 
Concentrating on using smartphone for a longer time 
in order to complete information behaviors 
related with specific purposes
Active Pursuing
Duration: Long (1~5m) 
Active Pursuing (18%)
Conversing 
communicating with others 
by using communication apps such as 
telephone call, mobile instant messenger(MIM) and SNS
Conversing
Habitual Connection 
Duration: Long 
Conversing (56%)
Deferring 
Avoiding or postponing a response 
toward push notification in the smartphone
Deferring
Unfinished 
Very Short 
Deferring (5%)
“VOICE OF DRIVERS”
“VOICE OF DRIVERS” 
• Additionally gathered “Voice of Drivers” by doing Think-aloud 
while driving and conducting half-open survey after 
the experiment. 
! 
• Organized them into four issues. 
Voice 
Interaction 
Habitual 
Traits Modality Safety
Voice interaction 
• need for voice interaction 
! 
“I don’t know if such functions already exist, but I wish my 
phone could be changed like ‘driving mode’ before I start 
driving. Then, I can use my voice for all the functions.” 
! 
“I’d like a system where I can answer the message by 
voice, even simply. Also, when message arrive while 
driving, it would be convenient if there’s a service that 
reads it out loud.”
Habitual Traits 
• (1) setting and (2) dealing with backlogs 
! 
“I drive, after I start the car and choose the music” 
! 
“Before I drive to work, I check the messages or SNS 
alarms that are piled up from the night before to the 
morning… and I answer to KakaoTalk messages after 
I finish driving.” 
!
Modality 
• a variety of needs for additional interface 
! 
“It’s very inconvenient because I need my hands for both 
driving and using the smartphone. I wish there were 
something that can control my smartphone on the 
steering wheel. And I wish I can get my calls easily like 
folder phones” 
! 
“I want my windshield to show the smartphone screen” 
! 
“I want a sort of ‘driving mode’ in my phone 
in which the letters get bigger”
Safety 
• restraint of information activities 
!“I usually hold back the usage of smartphone. 
If I should, I slowly start the apps when it’s safe” 
! 
! 
• changes in the forms of smartphone usage 
! “I look at my smartphone in one hand in a glimpse, 
placing it in the middle of my wheel.”
Conclusion
DESIGN IMPLICATIONS 
1. Providing relevant update at an appropriate time 
2. Communicating selectively and integrally 
3. Introducing new interaction 
that does not hamper attention and safety 
4. Capturing immediate thoughts
CONTRIBUTIONS 
• Tried to observe “real” information behaviors of drivers 
! 
• Introduced the concept of “Session”— the meta level 
categorization unit 
! 
• Induced design implications applicable to smart devices 
in cars or smart car related services
THANK YOU! 
iamohchanghoon@gmail.com 
yurial@snu.ac.kr 
ux.snu.ac.kr 
www.facebook.com/ 
userexperiencelab 
www.facebook.com/ 
changhoon.oh.94
Understanding in-car smartphone usage pattern with an un-obfuscated observation

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Understanding in-car smartphone usage pattern with an un-obfuscated observation

  • 1.
  • 2. Good Morning! Information School, University of Washington!
  • 3. Welcome To ! ! ! ! ! SEoul NAtional University!
  • 4. I aam CChannghhooon OOhh. a third-year PHD Candidate in UXlab @ SNU UX / HCI Research Major
  • 6. Prof. Joon Lee • the Captain of User Experience LAB • Tried to Travel Around the World By His Yacht. • Lives in “The Gangnam” District. • Creative and Thoughtful
  • 7. Research Area User Research Information Architecture
  • 8. Projects EMR GPS NAvigation Artist Book 2.0 Traveler Driver Prototyping Tool ICT4D
  • 9. Projects EMR GPS NAvigation Prototyping Tool Artist Book 2.0 ICT4D Traveler Driver
  • 12. Supported by SAMSUNG ELECTRONICS dMC UX Center
  • 13. BACKGROUND Smartphone Offers the Same Service regardless of Users’ Context and Situation. ! ! ! ! ! Driving
  • 14. “AS IS” Approaches Supporting Technically • are not sufficient to solve this problem. • cannot fully support driver’s information needs and don’t reflect the distinctiveness or issues of driving context. Prohibiting Legally • simply legally prohibiting cannot be a fundamental solution. • providing appropriate ways of satisfying their needs should be concerned instead.
  • 15. “AS IS” Approaches Supporting Technically • • insufficient to solve this problem • cannot fully support driver’s information needs and don’t The driver’s distinct information behavior reflect the distinctiveness or issues of driving context is worth analyzing in peculiar. Prohibiting Legally • simply legally prohibiting cannot be a fundamental solution. • providing appropriate ways of satisfying their needs should be concerned instead.
  • 16. We aimed to… • investigate the information behaviors of drivers based on in-vehicle smartphone usages in situ. ! • classify their information activities in a meta-level. ! • induce design implications that would be helpful to smartphone services in cars or new ways of car interactions in the future.
  • 18. Real Daily Driving Trips 14 drivers in the Seoul Metropolitan Area Three days
  • 19. Data Gathering 1. An In-Car Video Recording System for quAlitative data 2. AppCatcher for Quantitative dAta
  • 20. Data Gathering 50 Analyzable Trip Data × 50 A Trip • Total: 32h 59m 58s • Average: about 40min per Trip
  • 21. Data Analysis Repetitive Video Recording Clips Coding & Ideation Process + Application Usage Logs
  • 22. Data Analysis Repetitive Coding & Ideation Process
  • 24. What is “Session?” • A combination of elements from when a driver picks up a smartphone until he/she puts it down. • Each sessions possess distinguishing characteristics and has sub-elements such as initiating way, application, action, interaction, duration, situation. ! ! Initiating way Action Duration ! ! Application Interaction Etc… ! A Session ! ! • The total of 139 sessions was observed.
  • 25. Five “Sessions” of Smartphone Usage in Cars
  • 26. Five “Sessions” of Smartphone Usage in Cars Cycling Through
  • 27. Five “Sessions” of Smartphone Usage in Cars Coming Up With Cycling Through
  • 28. Five “Sessions” of Smartphone Usage in Cars Active Pursuing Coming Up With Cycling Through
  • 29. Five “Sessions” of Smartphone Usage in Cars Active Pursuing Coming Up With Cycling Through Conversing
  • 30. Five “Sessions” of Smartphone Usage in Cars Active Pursuing Coming Up With Cycling Through Conversing Deferring
  • 31. CYCLING THROUGH Habitually turning on the smartphone and drifting aimlessly
  • 33. CYCLING THROUGH (10%) Duration: Short (12~60s) Habitual Connection
  • 34. COMING UP WITH Conducting information behavior by using smartphone as something Suddenly comes to Driver’s mind
  • 36. Duration: Long (1~5m) COMING UP WITH (9%)
  • 37. Active Pursuing Concentrating on using smartphone for a longer time in order to complete information behaviors related with specific purposes
  • 39. Duration: Long (1~5m) Active Pursuing (18%)
  • 40. Conversing communicating with others by using communication apps such as telephone call, mobile instant messenger(MIM) and SNS
  • 42. Habitual Connection Duration: Long Conversing (56%)
  • 43. Deferring Avoiding or postponing a response toward push notification in the smartphone
  • 45. Unfinished Very Short Deferring (5%)
  • 47. “VOICE OF DRIVERS” • Additionally gathered “Voice of Drivers” by doing Think-aloud while driving and conducting half-open survey after the experiment. ! • Organized them into four issues. Voice Interaction Habitual Traits Modality Safety
  • 48. Voice interaction • need for voice interaction ! “I don’t know if such functions already exist, but I wish my phone could be changed like ‘driving mode’ before I start driving. Then, I can use my voice for all the functions.” ! “I’d like a system where I can answer the message by voice, even simply. Also, when message arrive while driving, it would be convenient if there’s a service that reads it out loud.”
  • 49. Habitual Traits • (1) setting and (2) dealing with backlogs ! “I drive, after I start the car and choose the music” ! “Before I drive to work, I check the messages or SNS alarms that are piled up from the night before to the morning… and I answer to KakaoTalk messages after I finish driving.” !
  • 50. Modality • a variety of needs for additional interface ! “It’s very inconvenient because I need my hands for both driving and using the smartphone. I wish there were something that can control my smartphone on the steering wheel. And I wish I can get my calls easily like folder phones” ! “I want my windshield to show the smartphone screen” ! “I want a sort of ‘driving mode’ in my phone in which the letters get bigger”
  • 51. Safety • restraint of information activities !“I usually hold back the usage of smartphone. If I should, I slowly start the apps when it’s safe” ! ! • changes in the forms of smartphone usage ! “I look at my smartphone in one hand in a glimpse, placing it in the middle of my wheel.”
  • 53. DESIGN IMPLICATIONS 1. Providing relevant update at an appropriate time 2. Communicating selectively and integrally 3. Introducing new interaction that does not hamper attention and safety 4. Capturing immediate thoughts
  • 54. CONTRIBUTIONS • Tried to observe “real” information behaviors of drivers ! • Introduced the concept of “Session”— the meta level categorization unit ! • Induced design implications applicable to smart devices in cars or smart car related services
  • 55. THANK YOU! iamohchanghoon@gmail.com yurial@snu.ac.kr ux.snu.ac.kr www.facebook.com/ userexperiencelab www.facebook.com/ changhoon.oh.94