The Manpower Teaching Corps aims to increase the number of black male STEM teachers from 2% to 15% by 2032. It faces the problems of a more diverse student population but stagnant teacher workforce. It will recruit more black male STEM teachers to steadily increase their representation. The organization will target schools in states struggling to meet diversity and STEM quotas. It will get startup funding through contracts, foundations, donors, and corporations to cover office space, salaries, travel, marketing, and fees. The next steps are researching partnerships and applying for a fellowship.
Manpower teaching corps milestone 3- power point presentation
1. Manpower Teaching Corps
Chakira Branch
Baruch School of Public Affairs
Specialization in Non-profit Management
2. Misson Statement
• The mission of the Manpower Teaching is to
increase the number of black male
STEM(science, technology, engineering, and
math) teachers. We believe that the black
teacher workforce can go from 2% to 15% by
2032.
3. The Problem
• The public school student population has
become more diverse, but the teacher
workforce has remained stagnant.
• America is creating more jobs focused on
STEM. However, public school students are
failing math and science state exams at
alarming rates.
4. The Solution
• By recruiting more
black male STEM
teachers, the black
male teacher
workforce will steadily
increase until it
reaches the target
goal of 15% by 2032.
5. Marketing Strategies
• My market is the thirty states which are having trouble
meeting their quotas for teacher diversity and are in need of
more STEM teachers.
• The main targets are the states with a low diversity of
teachers. These states are: New
York, Louisiana, Mississippi, and Florida
• I would begin by surveying, researching, and cold calling
various schools within these states who may have access to
people and resources which can help to expand the mission.
6. Competitive Strategy
• The competition is Teach for America and the state initiated
programs focused on STEM recruitment.
• Teach for America
Comparison • Teach for
America
Contrast
Teach for
Teach for America
America is also
does not have
working to
focus on black
increase
male STEM
number of
teachers
teachers
The Manpower
Programs Teaching Corps
initiated by will totally focus
the state helps on recruitment
to increase of STEM
STEM teachers, the
Teachers. state has many • State programs
• State programs other issues to for increasing
for increasing deal with. STEM Teachers
STEM teachers Contrast
Comparison
7. Business Model
Growth S trategy
The program will start Market Strategy
partnering with a few The program will target schools
elementary, middle, and that are having trouble fulfilling
high schools in one their diversity and STEM
state, and then will quotas.
expand to other schools
in other states.
Innovation
Program that
recruits black
male teachers
Competitive Strategy
Revenue This organization would show
The organization will get
better percentages of
funding from contracts
recruitment and retention of
received from schools.
black male teachers. It will
Other funding sources
will be from foundations, also require its teachers to
individual donors, and teach for four years in order to
corporations. increase the experience and
effectiveness of each teacher.
8. Revenue Streams
Individual
Donors
Corporate
Partnerships
Foundations
Contracts from Public
Schools
9. The Ask
• I am asking for $94,000 in start-up capital. Here is the break-down Year 1:
– $ 20,000 in cost of office space, electricity, heating, and cooling
– $15,000 for Business Manager
– $ 15,000 for Partnership Development Officer
– $15,000 for Development Officer
– $10,000 in travel expenses for outreach to schools and recruitment of
teachers
– $10,000 in marketing materials
– 4,000 for Conference Fees including National Science Foundation, National
Alliance of Black School Educators , etc.
– $4000 registration fees at college fairs
– $1000 for Web Designer
10. Next Steps
• After the Smart Pitch Challenge, I will research
the education department of my target
market and see where are the best places to
form potential partners.
• I will also apply for the Open Society
Institute’s Black Male Achievement
Fellowship.