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Manpower Teaching Corps



        Chakira Branch
        Baruch School of Public Affairs
       Specialization in Non-profit Management
Misson Statement
• The mission of the Manpower Teaching is to
  increase the number of black male
  STEM(science, technology, engineering, and
  math) teachers. We believe that the black
  teacher workforce can go from 2% to 15% by
  2032.
The Problem
• The public school student population has
  become more diverse, but the teacher
  workforce has remained stagnant.
• America is creating more jobs focused on
  STEM. However, public school students are
  failing math and science state exams at
  alarming rates.
The Solution

•   By recruiting more
    black male STEM
    teachers, the black
    male teacher
    workforce will steadily
    increase until it
    reaches the target
    goal of 15% by 2032.
Marketing Strategies
• My market is the thirty states which are having trouble
  meeting their quotas for teacher diversity and are in need of
  more STEM teachers.
• The main targets are the states with a low diversity of
  teachers. These states are: New
  York, Louisiana, Mississippi, and Florida
• I would begin by surveying, researching, and cold calling
  various schools within these states who may have access to
  people and resources which can help to expand the mission.
Competitive Strategy
• The competition is Teach for America and the state initiated
  programs focused on STEM recruitment.
        • Teach for America
          Comparison                                                  • Teach for
                                                                        America
                                                                        Contrast
                                Teach for
                                                 Teach for America
                              America is also
                                                   does not have
                               working to
                                                  focus on black
                                increase
                                                    male STEM
                               number of
                                                     teachers
                                teachers
                                                 The Manpower
                                  Programs       Teaching Corps
                                 initiated by    will totally focus
                               the state helps   on recruitment
                                 to increase          of STEM
                                    STEM           teachers, the
                                  Teachers.       state has many      • State programs
        • State programs                          other issues to       for increasing
          for increasing                             deal with.         STEM Teachers
          STEM teachers                                                 Contrast
          Comparison
Business Model
Growth S  trategy
The program will start                         Market Strategy
partnering with a few                          The program will target schools
elementary, middle, and                        that are having trouble fulfilling
high schools in one                            their diversity and STEM
state, and then will                           quotas.
expand to other schools
in other states.

                             Innovation
                              Program that
                             recruits black
                             male teachers

                                              Competitive Strategy
 Revenue                                      This organization would show
 The organization will get
                                              better percentages of
 funding from contracts
                                              recruitment and retention of
 received from schools.
                                              black male teachers. It will
 Other funding sources
 will be from foundations,                    also require its teachers to
 individual donors, and                       teach for four years in order to
 corporations.                                increase the experience and
                                              effectiveness of each teacher.
Revenue Streams
     Individual
       Donors
     Corporate
    Partnerships
    Foundations
Contracts from Public
      Schools
The Ask
• I am asking for $94,000 in start-up capital. Here is the break-down Year 1:
    –   $ 20,000 in cost of office space, electricity, heating, and cooling
    –   $15,000 for Business Manager
    –   $ 15,000 for Partnership Development Officer
    –   $15,000 for Development Officer
    –   $10,000 in travel expenses for outreach to schools and recruitment of
        teachers
    –   $10,000 in marketing materials
    –   4,000 for Conference Fees including National Science Foundation, National
        Alliance of Black School Educators , etc.
    –   $4000 registration fees at college fairs
    –   $1000 for Web Designer
Next Steps
• After the Smart Pitch Challenge, I will research
  the education department of my target
  market and see where are the best places to
  form potential partners.
• I will also apply for the Open Society
  Institute’s Black Male Achievement
  Fellowship.

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Manpower teaching corps milestone 3- power point presentation

  • 1. Manpower Teaching Corps Chakira Branch Baruch School of Public Affairs Specialization in Non-profit Management
  • 2. Misson Statement • The mission of the Manpower Teaching is to increase the number of black male STEM(science, technology, engineering, and math) teachers. We believe that the black teacher workforce can go from 2% to 15% by 2032.
  • 3. The Problem • The public school student population has become more diverse, but the teacher workforce has remained stagnant. • America is creating more jobs focused on STEM. However, public school students are failing math and science state exams at alarming rates.
  • 4. The Solution • By recruiting more black male STEM teachers, the black male teacher workforce will steadily increase until it reaches the target goal of 15% by 2032.
  • 5. Marketing Strategies • My market is the thirty states which are having trouble meeting their quotas for teacher diversity and are in need of more STEM teachers. • The main targets are the states with a low diversity of teachers. These states are: New York, Louisiana, Mississippi, and Florida • I would begin by surveying, researching, and cold calling various schools within these states who may have access to people and resources which can help to expand the mission.
  • 6. Competitive Strategy • The competition is Teach for America and the state initiated programs focused on STEM recruitment. • Teach for America Comparison • Teach for America Contrast Teach for Teach for America America is also does not have working to focus on black increase male STEM number of teachers teachers The Manpower Programs Teaching Corps initiated by will totally focus the state helps on recruitment to increase of STEM STEM teachers, the Teachers. state has many • State programs • State programs other issues to for increasing for increasing deal with. STEM Teachers STEM teachers Contrast Comparison
  • 7. Business Model Growth S trategy The program will start Market Strategy partnering with a few The program will target schools elementary, middle, and that are having trouble fulfilling high schools in one their diversity and STEM state, and then will quotas. expand to other schools in other states. Innovation Program that recruits black male teachers Competitive Strategy Revenue This organization would show The organization will get better percentages of funding from contracts recruitment and retention of received from schools. black male teachers. It will Other funding sources will be from foundations, also require its teachers to individual donors, and teach for four years in order to corporations. increase the experience and effectiveness of each teacher.
  • 8. Revenue Streams Individual Donors Corporate Partnerships Foundations Contracts from Public Schools
  • 9. The Ask • I am asking for $94,000 in start-up capital. Here is the break-down Year 1: – $ 20,000 in cost of office space, electricity, heating, and cooling – $15,000 for Business Manager – $ 15,000 for Partnership Development Officer – $15,000 for Development Officer – $10,000 in travel expenses for outreach to schools and recruitment of teachers – $10,000 in marketing materials – 4,000 for Conference Fees including National Science Foundation, National Alliance of Black School Educators , etc. – $4000 registration fees at college fairs – $1000 for Web Designer
  • 10. Next Steps • After the Smart Pitch Challenge, I will research the education department of my target market and see where are the best places to form potential partners. • I will also apply for the Open Society Institute’s Black Male Achievement Fellowship.