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Beta core module 2.4 social v3

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Beta core module 2.4 social v3

  1. 1. Deep dive into socialJune 2012 www.kitcattnohrdigitas.com
  2. 2. HOW HAS TECHNOLOGY CHANGEDEverything everywhere
  3. 3. CONNECTIVITY Our API clients
  4. 4. HOW TO THINK ABOUT SOCIAL MEDIA It’s millions of people communicating It’s tools and functionality
  5. 5. Tools
  6. 6. SOCIAL LOGIN
  7. 7. SOCIAL TOOLSLike button Comment widgets Activity feedFacepile Live stream Recommendationshttps://developers.facebook.com/docs/plugins/
  8. 8. SOCIAL SEATING PLAN
  9. 9. GET SATISFACTION Customer engagement and feedback. https://getsatisfaction.com
  10. 10. What about……
  11. 11. WHAT IS A FACEBOOK PAGEhttp://www.facebook.com/NissanUK
  12. 12. WHAT’S A FACEBOOK APP Your custom website
  13. 13. TOOLS FOR APPSLike button Comment widgets Activity feedFacepile Live stream Recommendationshttps://developers.facebook.com/docs/plugins/
  14. 14. LIKE MY APP?Get likes though appsGet permission to users profile Open access Access with permission Facebook ID Email Wall posts Name Birthday Photos Gender Friends Locale Inbox Profile picture Check-inshttp://developers.facebook.com/docs/reference/api/user/
  15. 15. FACEBOOK CONNECTLink in with friendsShare playlistsRecommend tracksPosting to news tickerhttp://www.spotify.com/uk/about/social
  16. 16. YOUR WALL
  17. 17. MANAGING YOUR PAGECommunity manager:• Add relevant content • Images • Videos • Messages • Questions• Deal with issues on the wall• Needs support of the businessStrategic & content plan• Develop a content plan• Have a consistent approach• Augment the experience by campaigns
  18. 18. YOUR BRANDS WALL ACTIVITYYour Wall ALGORITHM PAYYour Fans
  19. 19. YOUR BRANDS WALL ACTIVITYTheir Friend
  20. 20. FACEBOOK INSIGHTSUser demographics
  21. 21. HOWEVER….http://reface.me/wp-content/uploads/world-map-of-social-networks.jpg
  22. 22. REVIEWS
  23. 23. REEVOO http://www.reevoo.com/ http://shopping.reevoo.com/
  24. 24. SHOP SOCIALLYhttp://shopsocially.com/retailers/how-it-works.html
  25. 25. SOCIAL NETWORKS FOR KIDS
  26. 26. SOCIAL NETWORKS FOR FOOD
  27. 27. YOUR OWN SOCIAL NETWORKhttp://uk.ning.com/http://www.salesforce.com/chatter/overview/http://buddypress.org/
  28. 28. SOME OTHERS
  29. 29. TWITTERKey elements 140 characters @mention #hashtag Reply Retweethttps://twitter.com/#!/search-home
  30. 30. TWITTER FOR BRANDSWhat can brands doCommunicate:• Directly• Immediately• PublicallyPromote TweetsListen
  31. 31. PINTERESThttp://pinterest.com/TopmanUK/
  32. 32. MANAGEMENT AND LISTENING
  33. 33. Social Content Management Social CMS Your site
  34. 34. MANAGING YOUR PRESENCEWhat do they do• Publish to all platforms from one place• Manage Tweets, You Tube and Facebook wall posts• Out of the box Facebook App functionality• Video publishing• Multi platform• Tracking and insightshttp://www.buddymedia.com/http://www.thismoment.com/http://www.contextoptional.com/
  35. 35. LISTENING TOOLSWhy?Externally• Customer insight / zeitgeist• Find detractors and promoters• Research competitors• Identify problems earlyInternally http://www.radian6.com//• What works and what doesn’t• Who is responding• Reach
  36. 36. LISTENING TOOLS
  37. 37. THE FUTURE
  38. 38. THE FUTURE http://zeebox.com/uk/
  39. 39. OTHER PREDICTIONSSites will become more socialMore personalised user experiencesMore interconnection of servicesIncreasing use of better listening toolsCross platform as standardBrands will never take over social media
  40. 40. TEN THINGS TO TAKE AWAY1. Fans and followers need to be engaged by your content2. Many more people will see your wall posts than visit your Facebook page3. Consider social content management and listening tools4. Plan and design for multi-platform devices5. Look at your digital presence holistically6. Find creative uses of social features7. Give users a reason to share, discuss or engage8. Have a reason for using the latest trend9. Look out for social functionality& finally: It’s just tools, functionality and millions of people
  41. 41. Thank you www.kitcattnohrdigitas.com

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