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Product mix
          of
Tata products and services
Beverages



 Tata Tea
 Tata Coffee
 Alliance Coffee
 Mount Everest Mineral Water
Information Technology
 Tata Consultancy Services
 CMC
 Tata Advanced Systems
 Tata Elxsi
 Tata Business Support Services
 Tata interactive systems
 Nelito system
Telecommunications

 Tata Teleservices
 Tata Communication
 Tata Net
 Tata Sky
 Nelco
Automotive Industry

 Tata Motors European Technical Centre
 Tata Safari , Tata Nano ,Tata Indigo
 Telco Construction Equipment
 Tata Daewoo Commercial Vehicle
  Company
 Jaguar Land Rover
Engineering


 Voltas And Tata Technologies.
 TCE Consulting Engineers
 Tata Projects
 Tata Manufacturing Solution
 TRF
Energy

 Tata Petrodyne
 Tata Power
 Tata Power Trading
 Power links Transmission
 Tata BP Solar
Chemicals
 Rallis india
 Tata pigments
 Advinus therapeutics
 Industrial products
 Brunner mond
 Magadi soda company
Financial services
 Tata AIG Life Insurance
 Tata Mutual Fund
 Tata financial services
 Credit cards
 Tata investment corporation
 Tata capital
 Tata aig general insurance
Other services

 The Tata Strategic Management
 Tata Quality Management Services
 Books
 Plywood and black boards
 Tata International
Industrial equipment

 Air-conditioning products
 Engineering equipment and services
 Industrial machinery
 Manufacturing engineering
 Mining and material handling equipment
 Precision equipment
Food products


 Tata Salt, Tata Salt Lite, I-Shakti Powder
  Salt and I-Shakti Crystal Salt.
 Spices,white and black pepper, cardamom,
  vanilla, turmeric fingers, chilies and ginger
Hospitality



 Taj Group
 Tata housing development company
 Taj air
 Tata realty and infrastructure
Tata Steel
 Bearings
 JAMIPOL
 The Tinplate Company of India (TCIL)
 Tata Refractories
 Tata Ryerson
 Pig iron
 Tata Steel's products
 Tata Sponge Iron
Agricultural products



 Tata Agrico
 Agrochemicals and seeds
 Rallis partners
 Fertilizers
   It is the set of products offered for sale.
   product width-14
   product lenth-74
   average length-74/14=5.29
   product depth
                                          Beverages = 04
                           Information Technology = 07
                                Telecommunications = 05
                               Automotive Industry = 05
                                         Engineering = 05
                                              Energy = 05
                                           Chemicals = 06
                                  Financial services = 07
                                      Other services = 05
                               Industrial equipment = 06
                                     Food products = 02
                                        Hospitality = 05
                                           Tata Steel = 08
                            Agricultural products = 04
                                       Total          = 74
THANK YOU

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Tata product mix

  • 1. Product mix of Tata products and services
  • 2. Beverages  Tata Tea  Tata Coffee  Alliance Coffee  Mount Everest Mineral Water
  • 3. Information Technology  Tata Consultancy Services  CMC  Tata Advanced Systems  Tata Elxsi  Tata Business Support Services  Tata interactive systems  Nelito system
  • 4. Telecommunications  Tata Teleservices  Tata Communication  Tata Net  Tata Sky  Nelco
  • 5. Automotive Industry  Tata Motors European Technical Centre  Tata Safari , Tata Nano ,Tata Indigo  Telco Construction Equipment  Tata Daewoo Commercial Vehicle Company  Jaguar Land Rover
  • 6. Engineering  Voltas And Tata Technologies.  TCE Consulting Engineers  Tata Projects  Tata Manufacturing Solution  TRF
  • 7. Energy  Tata Petrodyne  Tata Power  Tata Power Trading  Power links Transmission  Tata BP Solar
  • 8. Chemicals  Rallis india  Tata pigments  Advinus therapeutics  Industrial products  Brunner mond  Magadi soda company
  • 9. Financial services  Tata AIG Life Insurance  Tata Mutual Fund  Tata financial services  Credit cards  Tata investment corporation  Tata capital  Tata aig general insurance
  • 10. Other services  The Tata Strategic Management  Tata Quality Management Services  Books  Plywood and black boards  Tata International
  • 11. Industrial equipment  Air-conditioning products  Engineering equipment and services  Industrial machinery  Manufacturing engineering  Mining and material handling equipment  Precision equipment
  • 12. Food products  Tata Salt, Tata Salt Lite, I-Shakti Powder Salt and I-Shakti Crystal Salt.  Spices,white and black pepper, cardamom, vanilla, turmeric fingers, chilies and ginger
  • 13. Hospitality  Taj Group  Tata housing development company  Taj air  Tata realty and infrastructure
  • 14. Tata Steel  Bearings  JAMIPOL  The Tinplate Company of India (TCIL)  Tata Refractories  Tata Ryerson  Pig iron  Tata Steel's products  Tata Sponge Iron
  • 15. Agricultural products  Tata Agrico  Agrochemicals and seeds  Rallis partners  Fertilizers
  • 16. It is the set of products offered for sale.  product width-14  product lenth-74  average length-74/14=5.29  product depth Beverages = 04 Information Technology = 07 Telecommunications = 05 Automotive Industry = 05 Engineering = 05 Energy = 05 Chemicals = 06 Financial services = 07 Other services = 05 Industrial equipment = 06 Food products = 02 Hospitality = 05 Tata Steel = 08 Agricultural products = 04 Total = 74