Predentation about Viral Mobile Marketing and Mobile Word of Mouth Marketing for the IWOMC in Paris the 5th of May. By Cedric Giorgi - Goojet

1. Mobile : an interesting ground for Viral Marketing and WOM Cédric Giorgi Goojet - Marketing Manager « Speedy Chick » [email_address]

2. The six first media Cinema Radio Print Recordings Television Internet

3. The 7th media ? }

11. Mobile Viral Marketing Standard Types Motivated Evangelism : mobile communities, mobile applications Signaling use, Group membership : mobile payment, mobile messaging Targeted Recommendation : the send-to-friend option Awareness Creation & benefit signaling : mobile greeting cards, free SMS

15. Goojet: a multitude of services

16. Goojet: easy of use, easy of forward

17. Goojet’s Portal Use

18. Goojet’s Mobile UI

19. Goojet Viral Mechanisms Web or Mobile Application Sharing : on their mobile, users can easily send a request to a contact inviting him to use Goojet (by MSISDN, email, or by using the address book or the contact list) Goojets’ sharing : on the web, a simple drag and drop is needed to send a service to a friend or a group of friends, on the mobile, a simple clic in the menu is required. Space discovering and ranking : people can visite friends’ spaces and add services with a simple drag and drop or clic; a general ranking of goojets is given to challenge the users. Goojet sharing for application sharing : if a user sends a goojet to a non-user, this last can install the application with automatically the shared goojet inside.

20. Thank Y