Launching your service into the
French Market Advice for startups wanting to conquer the Eiffel Tower Cédric Giorgi Marketing Director @ Goojet

20/04/10

Web & Mobile Usage in
France 20/04/10 35,34 million Internet users (Feb. 10) 31,76 million have broadband Internet (Jan. 10) Source: Mediametrie, Fevad, Comscore 24 million e-commerce users (Dec. 09) 47 million have a mobile Phone (Dec. 09)

Most visited websites 20/04/10 Source:
Mediametrie, March 2010

Main Requests on Google in
2009 20/04/10

Major E-Commerce Websites 20/04/10 Source:
Mediametrie, March 2010

Money, Money, Money 20/04/10 25
billion euros spent online in France in 2009 (Fevad) 1,17 billion euros in online Advertising in 2009 (UDA)

Social Media in France <ul><li>Facebook
: 17 million accounts </li></ul><ul><li>Twitter : hundreds of thousands </li></ul><ul><li>Linkedin : 1+ million profiles </li></ul><ul><li>Viadeo : 3 million profiles </li></ul><ul><li>Skyblog : 30 millions Blogs </li></ul><ul><li>Overblog : 10 million UV </li></ul>20/04/10 Sources: brand websites or newspaper articles

Mobile in France <ul><li>47 million
Subscribers </li></ul><ul><li>Operators: 40% Orange, 31% SFR, 18% Bouygues Telecom, 11% MVNO </li></ul><ul><li>More than 2 million iPhone users </li></ul><ul><li>13,5 million mobile web users </li></ul><ul><li>5,5 million mobile social networks users </li></ul>20/04/10 Source: Comscore

Major Tech Blogs 20/04/10

Major Mobile Blogs 20/04/10

20/04/10

French way of thinking <ul><li>Latin
Cartesian </li></ul><ul><ul><li>French want to understand (Cartesian) </li></ul></ul><ul><ul><li>French prefer Inspiration to Procedure (latin </li></ul></ul><ul><li>Justice and Rights </li></ul><ul><li>Why we can? vs Yes we can </li></ul><ul><li>Work is a mean, not an end. </li></ul><ul><li>French are epicurean </li></ul><ul><li>French love talking </li></ul>20/04/10

Business in France <ul><li>Strong Labour
Law in France </li></ul><ul><li>35hour-week is not for everyone. </li></ul><ul><li>Few deals between large corporations and startups </li></ul><ul><li>BUT </li></ul><ul><li>Entrepreneur is a French word! </li></ul><ul><li>Subtantial tax incentives and gov grants for innovative young companies (CIR, Oseo, Tepa Law) </li></ul><ul><li>French are not xenophobic in Business </li></ul><ul><li>Paris-Centric </li></ul>20/04/10

Check-List for a launch <ul><li>Start
early </li></ul><ul><li>Do a French version </li></ul><ul><li>Adapt your product </li></ul><ul><li>Check local competitors or partners (lots of web startups in France) </li></ul><ul><li>Come to France </li></ul><ul><li>Meet influencers (Entrepreneurs, Bloggers, Journalists etc.) </li></ul><ul><li>Hire a local team </li></ul><ul><li>Learn cheese and wine names ;) </li></ul>20/04/10

Why do you have to
launch in France? <ul><li>Europe without France is not Europe. </li></ul><ul><li>French love Anglo-saxon innovation </li></ul><ul><li>Strong Technical infrastructure (Internet/Mobile) </li></ul><ul><li>Really good developers </li></ul><ul><li>It’s a big market </li></ul><ul><li>Because we need more strong European startups! </li></ul>20/04/10

In the end 20/04/10

Contact 20/04/10 Cédric Giorgi [email_address]
Twitter : @cgiorgi Goojet : cedric http://www.goojet.com

Picture Credits <ul><li>Eiffel Tower: http://www.flickr.com/photos/marcobellucci/3308414653/
</li></ul><ul><li>Percentage: http://www.flickr.com/photos/17025281@N00/2402015792/ </li></ul><ul><li>Gold: http://www.daily-bourse.fr/images/ </li></ul><ul><li>Cliché: http://www.flickr.com/photos/syel/1137450027/ </li></ul><ul><li>Flag :TF1 </li></ul><ul><li>Followers on Twitter </li></ul><ul><li>Elaia Partners, Orkos Capital </li></ul><ul><li>Guillaume Decugis, Marc Rougier and Thomas Nicholls </li></ul><ul><li>Vincent Ducrey </li></ul>20/04/10 Thanks for the help