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Imkt120 unit1 ip_day


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Imkt120 unit1 ip_day

  1. 1. Social Media in the Business World Account Manager: Rory Day Professor Kurpe IMKT 120 Unit 1 IP 11/20/2011
  2. 2. Corporate World introduced to Social Media Enterprise 2.0 (Bradley) Communication platform Marketing platform Millions of users
  3. 3. Corporations using Enterprise 2.0 Coca-Cola  News stations (Fox, CNN, MSNBC, etc.) Best Buy Google  Radio stations Verizon Southwest Airlines  Sports networks Starbucks Nike  Entertainment industry Wal-Mart  Retail stores McDonalds Target
  4. 4. Social Networking Tools Facebook Twitter LinkedIn Google+ MySpace Blogs YouTube
  5. 5. Social Media Landscape in IT Industry Social media has allowed people to communicate information through the means of technology. The information technology industry has set the landscape for social media to be an easy means of telecommunication. Telecommunications has allows people to reach Millions of people using social networking.
  6. 6. Opportunities and Benefits Save Money  Better communication with clients Marketing and Advertising  Build a reputation  Growth in business Promotion  Better customer service Reach Targeted Audiences  Capability to reach the masses Branding
  7. 7. ConclusionIf Northwestern Technologies decided to use social media intotheir marketing mix, you will see a lot of benefits to yourcompany, including a better companybrand, reputation, better customer service. Overall thismarketing plan will give you a bigger clients base, a betterreputation, and can provide a growth in business, andincrease revenue.
  8. 8. Work Cited: Bradley, Anthony J., and Mark P. McDonald. "The True So-What of Social Media - Anthony J. Bradley and Mark P. McDonald - Harvard Business Review." HBR Blog Network - Harvard Business Review. 10 Oct. 2011. Web. 20 Nov. 2011. Barnes, Nora Ganim, and Justina Andonian. "The 2011 Fortune 500 and Social Media Adoption: Have Americas Largest Companies Reached a Social Media Plateau?" UMD Web Site - UMass Dartmouth. UMass Dartmouth, 2011. Web. 20 Nov. 2011.