Caroline Gasbarrini Resume

1. Caroline Gasbarrini
2312 E River Road Grand Island, NY 14072 E-Mail: cgasbarrini@yahoo.com
Phone: 917-533-4004 http://www.linkedin.com/in/carolinetrinidadgasbarrini
Profile
High caliber advertising and marketing professional with a strong background in traditional and digital media.
Summary
Highly motivated and passionate about marketing. Entrepreneurial spirit with an eye towards business development. Possesses strong interpersonal skills; adept at
developing strong internal and external relationships. Keen ability to assess consumer / market research and translate findings into actionable next steps and insightful
creative briefs. Effectively manages numerous time-sensitive projects simultaneously.
Strengths
 Project management
 Brand strategy development
 Intelligence gathering and analysis
 Budget and financial administration
 Excellent verbal and written communication skills
 Strong knowledge of PC, Mac, Microsoft Office (Excel, Word, Power Point)
Experience
PAPPAS GROUP, Account Manager – Washington, DC 2010
Successfully implemented strategic digital marketing plan designed to build awareness and conversion for brand launch of .CO. Managed cross-functional team to execute
web site development, content management, online advertising, social media, and trade show coordination. Liaised with client on a daily basis to communicate status of
projects and to obtain feedback. Collaborated with internal team to develop ongoing marketing initiatives. Reported effectiveness of campaign through analysis of metrics.
Executed tactical marketing plan on time and within budget parameters. Handled account finances; managed campaign costs and invoiced clients. Attended weekly
management meetings to manage agency P&L report.
OGILVY & MATHER, Account Manager – New York, NY 2010
Partnered with clients, Kraft and Unilever, to develop consumer promotions and digital marketing programs. Engaged with cross-functional teams to identify strategic
marketing opportunities. Oversaw execution of digital marketing program, including social media, online advertising, events, and email campaigns.
AKA ADVERTISING, Account Supervisor – New York, NY 2005
Developed and executed print advertising campaign and marketing collateral for luxury jewelry brand, Daniel K. Responsible for budget allocation and reconciliation;
resulted in collection of 98% of all past due receivables. Participated in new business development; analyzed research to identify key consumer insights, implications and
performed competitive landscape analysis.
AKA ADVERTISING, Account Supervisor – New York, NY 2001 - 2003
Directed day-to-day operations and management of FootLocker Inc. Partnered with client to identify strategic direction and create engaging campaigns. Honed agency
relationships with peripheral marketing teams of Timberland, Adidas, Puma, Reebok, and Nike, to develop co-operative advertising. Effectively led cross-functional team
efforts.
 Collaborated with client on multimillion dollar re-branding initiatives for Foot Locker, Lady Foot Locker, and Champs Sports, which resulted in a 10.5% increase in
sales from 2001 to 2003
 Identified cross-promotionalmarketing opportunities with print and broadcast media partners to enhance brand awareness and maximize ROI
 Established company resources for consumer intelligence and competitive tracking services
 Streamlined broadcast trafficking operational support, resulting in increased reliability and improved cost efficiencies
ARNELL GROUP, Senior Account Executive on Esprit, Artland.com, RedCube.com – New York, NY 2000
YOUNG & RUBICAM, Senior Account Executive on KFC and Advil – New York, NY 1998 – 2000
GOTHAM INC, Account Executive on AOL, CompuServe, and Keri Lotion – New York, NY 1997 - 1998
GREY ADVERTISING, Assistant Account Executive on P&G Cover Girl – New York, NY 1995 - 1997

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Education
State University of New York at Buffalo, B.A. Communications – Buffalo, NY 1995
Millard Filmore College, Certificate in Public Relations and Advertising – Buffalo, NY 1995
Niagara University, Certificate in Achieving Top Search Engine Positions – Buffalo, NY 2010