VERTIS PREMEDIA SERVICES CONNECT WITH BRAND CRAFTSMANSHIP Seth Meyer
VERTIS COMMUNICATIONS AT-A-GLANCE Headquartered in Baltimore, MD 100 locations worldwide with nearly 5,800 professionals Leading market positions in advertising inserts, direct mail, newspaper media planning and placement and advertising premedia Over 3,000 clients, including 1,600 manufacturers 700 retailers 300 newspapers 150 advertising agencies RECOGNIZED BY FORTUNE MAGAZINE, VERTIS IS ONE OF THE MOST ADMIRED COMPANIES IN THE ADVERTISING SERVICES SECTOR.
SINGLE POINT-OF-CONTACT SOLUTION PROVIDER Strategic Planning Brand Development and Brand Management Line Extensions Logo Development Design Copywriting Photography Creative Imaging Full-Service Premedia Production Art Production Color Management Total Digital Workflow® Asset, Project, and Workflow Management Remote Proofing and Art Direction On-site Managed Services
INTEGRATED SOLUTIONS Strategic Account Planning Media Planning Creative Services Consumer Research Advertising Technology Premedia Services Integrated Data Solutions Managed Production Services Advertising Inserts Direct Marketing Response Management and Fulfillment One-to-One Marketing Out-of-Home Display Advertising Packaging Premedia Fragrance Marketing Newspaper Services Production Capabilities Strategic Services Tap into Vertis’ full range of marketing and advertising services:
CREATIVE SERVICES Extensive expertise helping marketers ensure brand consistency across: Media channels Distribution channels At the retail channel Adding value in the concept stage Photography Creative imaging and retouching Design and copywriting for all media Brand extension Ability to leverage your brand across marketing communications Retailer communications Print advertising Signage Labeling and packaging systems
DESIGN THAT MOTIVATES… Creative Enhances your brand image Combines strategy with powerful design Messaging is research-driven Produced to media specifications Art Production Files are press ready Large volume SKU capacity 1st and 2nd shift teams Brand Assurance for quality control Deadlines and budgets met VERTISCREATIVE LOCATIONS: DALLAS, TEXAS IRVINE, CALIFORNIA EXTON, PENNSYLVANIA
PHOTOGRAPHY THAT IMPACTS… One of the strongest networks of photographers in the country Food, product, fashion, interiors, lifestyle, and more Studio and location Our images have creative integrity , … but also maximum print integrity .
PREMEDIA PRODUCTION Scanning Image retouching Color correction and optimization Contract digital proofing File preparation and processing all solutions with integrated color management
Remotely direct photo shoots, proof, and comment on any creative content Simultaneous interaction between photographer, creative director, artist, and client—regardless of location Videoconference while sharing content Shorten production cycle with earlier reviews and less revisions Reduce costs for shoots and production meetings COLLABORATION SERVICES Tap into the creative power of any Vertis facility
HOT STATION TECHNOLOGY Simplified photo proofing Color management throughout the entire process Color continuity across all media applications Full production management Hot station technology allows remote art direction on-site—resulting in time and cost savings.
COLOR SCIENCES Spectrophotometric measurement Press fingerprinting Device profiling Color Management Press side support Quality assurance implementation programs Dedicated in-field support team Folding Carton Poly Bag Tin Foil Pouch If you can’t measure it—you can’t control it.
DIGITAL PROOFING Calibrated to press conditions using Cielab Kodak Approval Dupont Digital Waterproof Thermal exposed (on Creo) Waterproof CV PolaProof Vertis Color Communicator™ Drastically reduces overall costs Soft proofing is offered as a stand-alone solution or can be integrated into content / workflow management solutions
VERTIS COLOR COMMUNICATOR™ TECHNOLOGY ICC profiling Industry standard and custom profiles - TR001 and TR004 83% of PMS colors under a Delta E of 3 Even simulates ink on paper for traps and overprints Backed by years of color science technology expertise, Vertis Color Communicator™ is a total proofing solution that accurately and consistently simulates your press sheet—from proof to proof, location to location.
LARGE FORMAT AND POP PRODUCTION Our integrated digital workflow means all of your images can go from print advertising to out-of-home display without any loss of integrity We can produce a full range of out-of-home products, including billboards, fleet graphics, backlit displays, and even POP Our color engineers ensure color consistency from print to display and from billboard to backlit Coast-to-coast printing cuts your lead time and helps you control your shipping costs
VERTIS’ DIGITAL SOLUTIONS GROUP We’re the company national advertisers turn to for help in building and producing complex communications We’re not just a software developer—we understand the entire advertising production process Our technology is specifically developed to meet the needs of advertising and marketing teams and their agencies
COMPLEX, INEFFICIENT WORKFLOW ARTIST MARKETING MANAGERS CREATIVE DIRECTORS ADVERTISING SALES PROMOTION MARKETING IMAGING RETOUCHING ASSEMBLY INTERNET PRINT DISTIBUTION
VERTIS SOLUTIONS Content and Project Management ARTIST MARKETING MANAGERS CREATIVE DIRECTORS ADVERTISING SALES PROMOTION MARKETING IMAGING RETOUCHING ASSEMBLY INTERNET PRINT DISTIBUTION
LEVERAGE TECHNOLOGY TO GAIN EFFICIENCIES Organize your assets Images Text Pricing Other related content Publish to multiple channels Benefit from improved efficiency Easier to create, populate, access and manage your content Streamline communications and approvals Increased productivity Shortened time to market Enhanced bottom line By working with Vertis… we have been able to focus our energy and resources on creating the most effective advertising products… instead of trying to stay up-to-date on all the latest technical improvements. “ David Ciancio | Director Loyalty Marketing, Kroger ”
MANAGED SERVICES We’re one of the industry’s largest providers of Premedia Managed Services More than 50 facilities worldwide We take care of your production process—either on-site or near-site—while you focus on your core competency Consumer Packaged Goods Retail Printing Converters Agencies Tap into experience.
NO TWO PREMEDIA SOLUTIONS ARE ALIKE We examine your existing workflow using a detailed list of discovery questions We pinpoint areas where we could bring efficiencies to your workflow or quality to your finished product We demonstrate different workflow solutions to you and show you samples of our work We let you talk directly to our experts so you develop a confidence level in our capabilities We discuss your expectations both from a timing and pricing perspective We audit your process if this is an on-site solution and generate a detailed proposal ...this ensures that the Premedia solution we implement is tailored to your needs and guaranteed to optimize your workflow. Vertis will Engineer a Premedia Solution Customized To Your Specific Needs:
THANKS FOR THIS OPPORTUNITY. Let’s take a look at how our innovative solutions can work for you… Next steps one Next steps two NOTE: The following Overview slides may also be used based on the opportunity.
MEDIA PLANNING Customized solutions to help: Drive traffic to retail locations Improve response to direct marketing Convert lookers into buyers on the Web Increase customer loyalty Vertis owns TNN— the second largest newspaper media placement agency in the U.S. Outstanding, measurable results. Vertis' media services zero in on the most effective way to reach your most promising customers.
AUDIENCE TARGETING Successful programs begin with successful targeting. From list management to sociodynamic behavior analysis, look to Vertis for powerful targeting tools to give you the competitive edge. Consumer Research Customer Focus® RISC Ameriscan Focus Groups Database Marketing Customer profiling Direct mail lists eMarketing services
DIRECT MARKETING Data Services Creative Services Production Services Custom inline. Laser & lettershop. Sheet-fed litho. On-demand digital print. Targeted eMarketing. Response Management Mail Planning and Logistics For nearly 35 years, Vertis Communications has pioneered production technologies and marketing strategies that has helped us grow into one of the world’s largest direct marketing producers.
Identifies sociodynamic profiles, such as values, cultural characteristics and motivational attributes Based on 3,000 complete telephone interviews…has a 95% confidence level and a 2% differential VERTIS CUSTOMER FOCUS ® The Customer Focus Survey ® is conducted by Marshall Marketing, a leading field research company. Vertis Customer Focus ® , our proprietary, comprehensive series of consumer surveys, analyzes and tracks consumer and media behavior. Every new study provides a powerful marketing tool to measure market fluctuations and refine marketing plans.
ADVERTISING INSERTS Media planning and placement provide audience targeting, order management systems, and auditing tools Geo-targeted versioning pinpoints key audience segments in more than 110,000 zones across more than 5,700 newspapers 20 U.S. production facilities place your job within 200 miles of more than 94% of the U.S. population for timely delivery More than 700 leading regional and national retailers benefit from Vertis’ advertising insert solutions.
ONE-TO-ONE MARKETING You’ve got their attention—now start a dialog on an individual level and watch your ROI soar. Unlimited versioning and customization Individual-level data Personalized text and image components Variable local marketing for: Personalized continuity programs Fulfillment for hand-raisers Triggered programs
OUT-OF-HOME DISPLAY ADVERTISING Grand format Building and bus wraps POP / POS Banners and posters Back-lit displays Exhibition graphics East and West coast production CONNECT WITH impact From Ghirardelli Square to Times Square, you can experience the impact of our work. Just look straight up.
NEWSPAPER SERVICES Vertis is the largest single producer of newspaper TV listings guides and Sunday comics in the United States Expand circulation and boost income TV magazines and cover wraps Special supplements Delivery bag advertising and sampling Full-color comics and Sunday magazines Streamline production with premedia workflow solutions On-line ad development Content management