The document discusses the TOMS Campus Club at Johnson & Wales University, including details about its founding, annual fundraising events like One Day Without Shoes, marketing strategies, donor relations, club leadership positions and staff, and advice from the club's new faculty advisor to find a nonprofit passionate cause to support.

1. By: Christine Skorenko

2. TOMS CAMPUS CLUB
¢ TOMS Campus Club
¢ Johnson & Wales University’s Campus Club
¢ Friendsof TOMS
¢ One Day Without Shoes
¢ Founded by College Students in 2008
¢ The Day the World Walks Without Shoes
¢ This year: April 10, 2012

3. One Day Without Shoes on April 10, 2012
http://www.youtube.com/watch?v=
JAzNfinkqdA&feature=player_embedded

4. FUNDRAISING CAMPAIGN
¢ 1year old Organization
¢ No Annual Fund or Capital Campaign
¢ One Day Without Shoes
¢ Shoe Drive
¢ Over 100 pairs of Shoes Collected
¢ Fundraisers for the Future
— Candy Sale
— T-Shirt Sale

5. MARKETING, ADVERTISING AND
BRAND AWARENESS
¢ TOMS Logo
— Recognition Benefits
¢ TOMS College
Campus Website
¢ One Day Without Shoes Event
— Poster
— J&W Involvement Network Page
— Word of Mouth
¢ Need Awareness
— More Events
— Connect With Other Clubs

7. DONOR RELATIONS/DEVELOPMENT
DEPARTMENT
¢ Student Run Organization
¢ Donations in the form of
— Time
— Money
— Shoes
¢ Donors include:
¢ Hospitality
College
¢ TOMS Campus Club Members
¢ JWU Students, Faculty & Staff

8. TOMS CAMPUS CLUB DONOR STAFF
¢ Three Main Staff Members:
— President: Kristen Sill
¢ Holding Club Meetings
— Treasure: David Lillie
¢ Recruiting and Sustaining New Members
— Secretary: Myself
¢ Flyers & Posters
¢ Word of Mouth is Key

9. STAFF MEMBER OVERVIEW
¢ Professor Drohan
— TOMS Campus Club’s New Advisor
¢ Degrees:
— B.S., Early Childhood Education,
University of Rhode Island
— M.A.T., Business Education,
Johnson & Wales University
¢ Hospitality
Professor at J&W
University Providence Campus
— Study Abroad to South Africa
¢ Play Sports Rhode Island
— Board of Directors in 1999
¢ Rhode Island Road Races

10. PROFESSOR DROHAN’ S ADVICE
¢ “Myadvice is to really consider working with
non profits. Many are grassroots organizations
with lots of young, ambitious, talented and
creative people working within these
companies/organizations! You must look for
one that really touches you on many levels...one
that you are passionate about and has a
mission and vision that you believe in. I am
sure that if you are able to find a match you
will not be disappointed and may be able to
make a huge impact with the organization and
the people they serve!”

12. WORK CITED
¢ "Faculty Bio, Kathleen Drohan." JWU Providence :. Web. 26 Apr.
2012. <http://www.jwu.edu/content.aspx?id=7622>.
¢ "Learn More | Www.onedaywithoutshoes.com." One Day
Without Shoes. Web. 26 Apr. 2012. <http://
www.onedaywithoutshoes.com/learn-more>.
¢ "Mission and Vision." Grassroot Soccer: Educate. Inspire.
Mobilize. Stop the Spread of HIV. Web. 26 Apr. 2012. <http://
www.grassrootsoccer.org/what-we-do/mission-and-vision/>.
¢ "TOMS Campus Programs." About -. Web. 26 Apr. 2012. <http://
www.tomscampusprograms.com/page/about-1>.