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1. Promoting Promotional Mistakes
Mistakes Promoting Frequent Promotions - Marketing or marketing activities in a business are the
spearhead that determines the continuity of the business. With the right strategy, will make your
product / service known to the general public, increase sales volume, and ultimately generate high
profits.Nowonderif businessactorsare veryconcernedwiththe problemof advertising/ promotion of
this. Various efforts are made to improve the skills and knowledge of marketing with promotional
advertising, participate in various training, expand the network, to participate directly in promotional
activities.
These mistakes can be avoided by making careful planning, focusing on details, and continuous
evaluation. Errors in common and frequent promotional advertising are related to:
#1 Timing (Timing)
The first marketing mistake is in timing. Having potential buyer data, the product with a slick design is
not enough, if not accompanied by the right timing. The right timing will give a significant result. The
plural happens, business actors have poured a large fund for marketing activities, but did not produce
anything.Thishappensbecause whenthe promotionis done, the consumer is not interested in buying
the product. For example, sell premium quality beauty tools during the new school year.
#2 Ad Message Not Up To The Consumer
The nextmarketingerrorisa message thatdoesnotreach consumers.Itcan be saidthat advertising is a
very important material to attract buyers. Consumers will not know your product if they are not
interestedinyourad.Adsthat use certainsymbolsorwingedlanguages cause advertising messages are
not understood by consumers with diverse economic, social, and educational backgrounds.
#3 How To Promote The Less Appropriate

2. Promotional activities can be regarded as a decisive trick in marketing the product because we will
immediately know the consumer response to the products offered. By providing discounts on certain
periodsor additional items with the lure of a limited offer or as long as the product is available, it will
certainly arouse consumer interest to buy it. However, there are other factors to consider. Often
encountered 'coercion' in promotion. It could be from officers who do promotions that continue to
pursue consumers to buy their products after getting a tester or sample of the product. Of course this
results in inconvenience to consumers.
#4 Data Not Up To Date / Latest
Non-up-to-date data is also one of the most frequent marketing errors. Without having accurate data
related to demographic conditions, buyer behavior, average income, and other characters then this
marketingactivityisnotoptimal.Inaccurate datawill of course affectthe decisions taken. It is better to
verifythe spaciousness by matching the existing data. Thus will be known for certain field conditions.
#5 Only Rely On One Media To Advertise
Consumers receive countless marketing messages every day from various media, television,
newspapers,magazines,bannaer,andthe internet. A study indicates that consumers need to see your
ad an average of 12 times before they actually pay attention to it. Placing ads in only one medium or
sending emails does not provide effective results. Determine the media most frequently used or
accessed by consumers as information materials to develop a campaign that suits your budget.
#6 Not Measuring Campaign Effectiveness
Overtime,yourbusinesswill needmore marketingactivities.Although the business you manage is still
small scale. Regardless of the size of the promotion or the cost incurred, you need to monitor the
results. This can be done with a simple record or with a CRMl system. Noteworthy is to keep track of
what works and what does not, so you can make improvements for better results in the future.
#7 Lack of Communication With Consumers
The final marketingmistake is the lack of communication with the consumer. Often the business actor
considersthe consumer,especiallythe customeronlyasa source of income alone.As long as they need
our product, they will definitely buy it, and as long as there is no complaint, it means no problem.
However, consumers are getting smarter in choosing a manufacturer. Consumers tend to choose
producers who want to hear their voice, where consumers are given access to communicate in
submittingfeedback,criticism, orgettingthe latestinformation. If you have a large customer database,
you should immediately manage the database to determine your communication strategy with your
customersinordernot to leave you.Getting feed back from customers will help your business grow in
the future.
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