4.5
 “Super-Tested” Secrets for
  Tweetering your Way to
     Facebook Glory

(and other nonsense that WILL make
     you ...
Who are these dudes?

Hosted by James Miller
            (VP, Technology Industry at BrightTALK)



Moderated by Colin Mar...
1
Stupid is the new
    relevant.
Create memorable
 sales and marketing
channel messages that
   get you noticed.
Dear ____________________,

My name is John Doe, and I am the president of Acme Company. I was just browsing
your site and...
HOW?
SVP, Business Development

               Director of Channel Relationships




 Sales Executive
                         ...
Use your email sig…
John Blowhard
VP, Channel Sales

Wacky Moles, Inc.
888-123-4567   international
712-123-3451   domesti...
Use your email sig…
John Blowhard                  John Blowhard
VP, Channel Sales              Partner Promoter

Wacky Mo...
2
Check it while
they wreck it.
Manage your
 reputation live while
the world is impressed
 by how you do what
      you do…
VEN DETTA
ANN OYANCE
FR USTRATION
GE NUINE
RULES OF ENGAGEMENT:
1.!Know everything about
   your thing…
2.!Make a big deal out of
   small issues…
3.!Drop clues NOT ...
OPEN SERVICE
Forget your PDA
   batteries.

              3
Seduce technology
buyers by using “cool”
messaging styles that
 don’t toot your own
         horn
GET MOBILE!
Try Anything
  (stick with what works)
Stop selling
    lemonade.

4
Empathize with your
sales and marketing
targets by providing
 FREE value without
 whining about the
      outcome.
FACT #1 from The Lemonade
 Stand non-Harvard Business
     School Case Study:

  Customers don’t
  have to like the
produc...
FACT #2 from The Lemonade
 Stand non-Harvard Business
     School Case Study:

 Being the biggest in
your “neighborhood”
 ...
.5
 Drink your coffee
        hot.
Maximize the marketing
  to sales handoff to
   keep warm clients
    interested in your
products while they find
     bud...
RSS Re-invented…
Value Relationships…
You can do this!
1.! Find 2-3 manageable next steps you
    can start implementing this quarter…
2.! Investigate NEW techn...
!"#$%&'()*+
          ',
4.5 Super Tested Secrets To Tweeter Your Way To Facebook Glory
4.5 Super Tested Secrets To Tweeter Your Way To Facebook Glory
4.5 Super Tested Secrets To Tweeter Your Way To Facebook Glory
4.5 Super Tested Secrets To Tweeter Your Way To Facebook Glory
4.5 Super Tested Secrets To Tweeter Your Way To Facebook Glory
4.5 Super Tested Secrets To Tweeter Your Way To Facebook Glory
4.5 Super Tested Secrets To Tweeter Your Way To Facebook Glory
4.5 Super Tested Secrets To Tweeter Your Way To Facebook Glory
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4.5 Super Tested Secrets To Tweeter Your Way To Facebook Glory

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4.5 Super Tested Secrets To Tweeter Your Way To Facebook Glory

  1. 1. 4.5 “Super-Tested” Secrets for Tweetering your Way to Facebook Glory (and other nonsense that WILL make you a lot of online sales…)
  2. 2. Who are these dudes? Hosted by James Miller (VP, Technology Industry at BrightTALK) Moderated by Colin Martin (CEO of PromoPipeline) Chatter by Daniel Waldschmidt (Partner at GNOSO)
  3. 3. 1 Stupid is the new relevant.
  4. 4. Create memorable sales and marketing channel messages that get you noticed.
  5. 5. Dear ____________________, My name is John Doe, and I am the president of Acme Company. I was just browsing your site and was wondering if you had considered a custom logo as part of your marketing campaign. I know sometimes people don't want to invest in logo design because they think it's not that important or they don't have the funds. But getting a quality, custom logo can be one of the most affordable marketing strategies available. My logo designs start at just $199--one of the most reasonable rates in the industry. It's something almost any business can afford and it's well known that a quality logo can be a lifelong partner to a successful business. A great logo will not only make your company look more professional (on business cards, webpages and stationary), but a great logo is indispensable for marketing and branding. Such a simple symbol can tell your clients worlds about your company. If you would take the time to review our portfolio, I know you'll be impressed by our work. I hope to hear from you soon. Sincerely, Clueless Sales Dude
  6. 6. HOW?
  7. 7. SVP, Business Development Director of Channel Relationships Sales Executive Marketing Manager
  8. 8. Use your email sig… John Blowhard VP, Channel Sales Wacky Moles, Inc. 888-123-4567 international 712-123-3451 domestic 712-123-3450 fax 712-435-9675 mobile 123 S. West Street Suite 540 Utown, MA 15390 USA
  9. 9. Use your email sig… John Blowhard John Blowhard VP, Channel Sales Partner Promoter Wacky Moles, Inc. Wacky Moles, Inc. 888-123-4567 international 712-435-9675 mobile 712-123-3451 domestic @wackychannel twitter 712-123-3450 fax Jo.Blow skype 712-435-9675 mobile ------------ 123 S. West Street 94% of the Top 50 “Mole Hunters” buy there Suite 540 ammo from us – shouldn’t you? Utown, MA 15390 USA
  10. 10. 2 Check it while they wreck it.
  11. 11. Manage your reputation live while the world is impressed by how you do what you do…
  12. 12. VEN DETTA
  13. 13. ANN OYANCE
  14. 14. FR USTRATION
  15. 15. GE NUINE
  16. 16. RULES OF ENGAGEMENT: 1.!Know everything about your thing… 2.!Make a big deal out of small issues… 3.!Drop clues NOT pitches…
  17. 17. OPEN SERVICE
  18. 18. Forget your PDA batteries. 3
  19. 19. Seduce technology buyers by using “cool” messaging styles that don’t toot your own horn
  20. 20. GET MOBILE!
  21. 21. Try Anything (stick with what works)
  22. 22. Stop selling lemonade. 4
  23. 23. Empathize with your sales and marketing targets by providing FREE value without whining about the outcome.
  24. 24. FACT #1 from The Lemonade Stand non-Harvard Business School Case Study: Customers don’t have to like the product to buy! The pitch is what sells!
  25. 25. FACT #2 from The Lemonade Stand non-Harvard Business School Case Study: Being the biggest in your “neighborhood” doesn’t mean you’ll hit your quota!
  26. 26. .5 Drink your coffee hot.
  27. 27. Maximize the marketing to sales handoff to keep warm clients interested in your products while they find budget dollars.
  28. 28. RSS Re-invented…
  29. 29. Value Relationships…
  30. 30. You can do this! 1.! Find 2-3 manageable next steps you can start implementing this quarter… 2.! Investigate NEW technology that you can get comfortable with… 3.! Believe in yourself (don’t let negativity deprive you of your goal)… 4.! Ask for HELP!
  31. 31. !"#$%&'()*+ ',

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