Despite what you’ve heard, you do have a second chance to make a great impression. Learn how to: • How to re-engage customers before they leave your site • How to create remarketing emails so relevant, customers can’t help but click • How to optimize the timing of your remarketing campaigns to engage without a high risk of opt-outs

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Meet Your Experts
Nick Saltzman
Senior Manager, Strategic Partnerships
Justin Hoffman
Account Manager

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The countdown begins…
“People generally lose concentration
after eight seconds”
-Microsoft Corp Study

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What does this mean for your business?
-Forrester Research
“ 96% of people who visit a website
leave without completing
the action the marketer would have
liked them to take

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1. Slow page load times?
2. Product out of stock?
3. Couldn’t find the right product?
4. Not ready to buy?
…There is such a thing as a second chance
to make a great impression

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Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection

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Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection

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Balance your timing
Email 1: Send within 30 min.
Email 2: Send within 24h
Email 3: Send within 48h
No response? Stop sending

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Balance your timing
 Engage on exit intent or session timeout
 Set frequency caps to limit overexposure
 Specific page settings for engagement

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Don’t overstay your welcome on a single channel
Vs.

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Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection

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Let’s talk about promo codes
Static Promo Codes
Ve data shows that email promo
codes increase conversions by 15%
Dynamic / Unique Promo Codes
 Easy to track
 Set-it-and-forget-it
 Prevent leakage
 Personalized approach

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Sweeten the deal with more products
Cross Sell & Upsell
 Recommend complementary products
 Show value of higher value product

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When all else fails…
Offer discounted shipping
28% of shoppers will abandon
their shopping cart if presented
with unexpected shipping costs
-eMarketer

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Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection

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Personalize the experience…
Why do visitors abandon?
 Just browsing
 Can’t find certain product
 Looking for a better deal
 Unsure of what they want

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Personalize the experience…
Don’t just use their information
Understand the experience to fill the
void in the customer’s current needs
 Product bookmarking
 Product recommendations
 Search history

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Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection

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Maintain the human connection…
Let another trusted source share your products – social networks

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Don’t forget the details
CTAs & images still matter
 CTA attention grabbing
without overwhelming
 Background image high
quality without distracting
 Smart capital letter use

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Thank you!
marketingUS@veinteractive.com
Join our next webinar:
The Balancing Act:
How to Toe the Line Between Personalization and Privacy
March 15th at 1 p.m.