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CREDIT CARD
PLATINUM
The Anatomy of
Marketing
Campaign
that works
Marketing
Campaign
that works
Marketers live and breathe
marketing campaigns.
A lot of effort is put into them...
OFFERS
BEST
CUSTOMER
RETENTION
GO LIVE
...
GO LIVE
LOSS
FAIL
OPT-OUT
RESPONSE RATEOFFERS
BEST
and yet, not all campaigns
turn out satisfactory.
CHURN
How can we
turn the tide?
the anatomy
of successful
marketing campaigns…
Here is
Personalised
Each customer has unique
preferences and needs.
Marketers need to take these into
account and personalise their offers
to the customers.
The more personalised an offer is,
the higher the chance of conversion.
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Delivered through
the right channel
Multichannel communication has
become the norm for both customers
and marketers.
MAILBOX
However, it doesn’t mean you should blast
your campaigns to all possible channels to
reach the customers.
MAILBOX
Instead, identify the right channel by considering the
customer preference data to make sure you reach
your custom...
Targeting
right timing
No matter how good an offer is,
if it’s delivered at a wrong time,
it will be less likely to be taken up.
00:00HOME
99
GUES...
Marketers need to be able to
identify, through data analytics,
when the best timing is…
00:05
GUEST
101
HOME
99
… and deliver the offer at the
right time, in order to maximise
the conversion rate.
00:02
WINNER!
GUEST
101
HOME
102
CREDIT
CARD
TITANIUM
CREDIT
CARD
PLATINUM
Round the clock
When you interact with your customers,
you need to go by their rules.
First Name John
Surname Doe
Contact No. 1 2345 6789
...
If they prefer the interaction to be outside
of business hours, you have to be able to
deliver that to avoid opportunity l...
M
issed
Call
Because an opportunity loss
is an opportunity cost.
10:02
AM
Delivered at scale
Personalisation is not an extra add-on,
it’s an expectation from the customers.
In a lot of cases, millions at once.
GOOD MORNING
OVEN FRESH
BAKING
Marketers should be able to answer
those needs at the best time and
through the best channe...
Marketing automation is the key to
achieve delivery of personalised
campaigns at scale.
…before your competitors do.
KEEP UP
There’s no denying that today’s
customers are more demanding.
MAKE SURE YOU
FIND OUT
how marketing automation
powers your campaign,
watch the full video
by Regan Yan here
www.digitalalchemy.asia/blo...
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The anatomy of marketing campaign that works

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A marketing campaign can drive revenue increase or drive customers away. Make sure you have its elements right before sending it out.
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Published in: Marketing
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The anatomy of marketing campaign that works

  1. CREDIT CARD PLATINUM The Anatomy of Marketing Campaign that works Marketing Campaign that works
  2. Marketers live and breathe marketing campaigns. A lot of effort is put into them... OFFERS BEST CUSTOMER RETENTION GO LIVE ROI BLAST OPT-IN RESPONSE RATE
  3. GO LIVE LOSS FAIL OPT-OUT RESPONSE RATEOFFERS BEST and yet, not all campaigns turn out satisfactory. CHURN
  4. How can we turn the tide?
  5. the anatomy of successful marketing campaigns… Here is
  6. Personalised
  7. Each customer has unique preferences and needs.
  8. Marketers need to take these into account and personalise their offers to the customers.
  9. The more personalised an offer is, the higher the chance of conversion. $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
  10. Delivered through the right channel
  11. Multichannel communication has become the norm for both customers and marketers.
  12. MAILBOX However, it doesn’t mean you should blast your campaigns to all possible channels to reach the customers.
  13. MAILBOX Instead, identify the right channel by considering the customer preference data to make sure you reach your customers through their preferred channels.
  14. Targeting right timing
  15. No matter how good an offer is, if it’s delivered at a wrong time, it will be less likely to be taken up. 00:00HOME 99 GUEST 101
  16. Marketers need to be able to identify, through data analytics, when the best timing is… 00:05 GUEST 101 HOME 99
  17. … and deliver the offer at the right time, in order to maximise the conversion rate. 00:02 WINNER! GUEST 101 HOME 102
  18. CREDIT CARD TITANIUM CREDIT CARD PLATINUM Round the clock
  19. When you interact with your customers, you need to go by their rules. First Name John Surname Doe Contact No. 1 2345 6789 E-mail Address johndoe@email.com Meet with our team at a time that fits your schedule. Book an Appointment Monday Tuesday Wednesday Thursday Friday Saturday Sunday Preferred Contact Day 09:00 - 11:00 11:01 - 13:00 13:01 - 15:00 15:01 - 17:00 Out of working hours Preferred Contact Time
  20. If they prefer the interaction to be outside of business hours, you have to be able to deliver that to avoid opportunity loss. 10:00 AM Trust Bank Accept Decline
  21. M issed Call Because an opportunity loss is an opportunity cost. 10:02 AM
  22. Delivered at scale
  23. Personalisation is not an extra add-on, it’s an expectation from the customers. In a lot of cases, millions at once.
  24. GOOD MORNING OVEN FRESH BAKING Marketers should be able to answer those needs at the best time and through the best channel.
  25. Marketing automation is the key to achieve delivery of personalised campaigns at scale.
  26. …before your competitors do. KEEP UP There’s no denying that today’s customers are more demanding. MAKE SURE YOU
  27. FIND OUT how marketing automation powers your campaign, watch the full video by Regan Yan here www.digitalalchemy.asia/blog WANT TO LEARN MORE about database marketing and Digital Alchemy? Subscribe to our newsletter Your Email Address www.digitalalchemy.asia

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