Cost-Effective Lead GenerationWelcome to Community Driven Marketing<br />Jeremy Epstein<br />Marketing Navigator<br />Neve...
Meet Matt and Russell<br />
1 Year Ago…<br />
Buzzwords Were Ringing….<br />
The Biggest Risk…<br />Do Nothing…<br />
October<br />
@jer979<br />Habits and Consequences…<br />
Marketing  As Gasoline, Not Matches<br />
Finding Your Raving Fans<br />
Telling A “Made To Stick” Story<br />
Homework and Report Cards<br />
December<br />
Blueprint Creation<br />
Heads Down Execution…<br />
February<br />
A Cult Hit… <br />
May<br />
Don’t Take It From Me….<br />Read the ROI Case Study (here)<br />Introducing Matt and Russell<br />
When All Is Said And Done…<br />You will have a cost-effective marketing engine that: <br />leverages social media and avo...
How To Get Started<br />Talk to your MS PAM 	re: co-funding/funding, etc.<br />Visit the page for Microsoft Partnershttp:/...
Thank you!!<br />@jer979<br />Blog: NeverStopMarketing.com<br />linkedin.com/in/jer979<br />
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Cost Effective Lead Generation Community Driven Marketing

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presentation delivered for Microsoft partners and sponsored by Allison Dawson on Wed. Aug. 12, 2009

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  • Not marketers.Role doesn’t matter. Commitment does
  • Bernadette---Need a picture of a businessperson on the phoneAnd a picture of people shaking hands at a networking eventAnd, lastly, a picture of someone who is frustrated
  • Bernadette---Just put the logos of Twitter, Facebook, LinkedIn here.For Jeremy-they had heard the buzzwords, but they didn’t know what it all meant…or how to get started
  • Berns—how about a picture of someone who looks like they can’t decide what to do. That they are “paralyzed” with fear.For Jeremy-these guys saw that they stood to lose more if they did nothing or continued to do what they had been doing than if they ventured into a new marketing paradigm.So, they committed IN A BIG WAY.
  • Need a picture of soldiers going through basic training…For Jeremy-this is where we had to “break them down” and get rid of all of their old habitsBecause the key thing here is that it’s not about social media, it’s about the changes that are happening to marketers and for marketers as a RESULT of social media.If you go on Twitter and keep doing the things you’ve been doing, you’ll failMatt/Russell---These guys demonstrated commitment from the beginning. That’s what was going to make them successful.
  • For Jeremy-first we had to break them of the bad stuffAttentionPermissionsinterruption
  • Jeremy-help them understand the new paradigm…
  • Jeremy-who was most importnat
  • Berns-put a picture of the cover of the book “Made to Stick” by Chip and Dan Heath here.For Jeremy-HOW to effectively communicate in a billion channel universe…-and, of course, we reviewed all of the tools
  • And these guys had homework do every 2 weeks and we shared how they were doing with the rest of the group…and Microsoft. So yes, not for the faint of heart.
  • This isn’t about tech blogging, it’s about relationship building
  • For JeremyBy December, however, these guys had come up with a blueprint for how they were going to leverage social media to drive their businesses…Played to their strengthsMatt-blog storyA time investment they could makeWhere they were passionate and effectiveNot one size fits all
  • For Jeremy:We chatted every 2 weeks and held each other accountable.We pushed HARD.Scorecard to each other and to AllisonWe also iterated and refined until we had what we needed…
  • For Jeremy-this is where we had to “break them down” and get rid of all of their old habitsBecause the key thing here is that it’s not about social media, it’s about the changes that are happening to marketers and for marketers as a RESULT of social media.If you go on Twitter and keep doing the things you’ve been doing, you’ll fail
  • For Jeremy-will never forget Russell’s call
  • For Jeremy-holy goodness, this might work…-when Matt told me that his customers were asking about his next video…
  • Closed salesGenerated new businessOn panel at WPC
  • Cost Effective Lead Generation Community Driven Marketing

    1. 1. Cost-Effective Lead GenerationWelcome to Community Driven Marketing<br />Jeremy Epstein<br />Marketing Navigator<br />Never Stop Marketing<br />www.neverstopmarketing.com<br />
    2. 2. Meet Matt and Russell<br />
    3. 3. 1 Year Ago…<br />
    4. 4. Buzzwords Were Ringing….<br />
    5. 5. The Biggest Risk…<br />Do Nothing…<br />
    6. 6. October<br />
    7. 7. @jer979<br />Habits and Consequences…<br />
    8. 8. Marketing As Gasoline, Not Matches<br />
    9. 9. Finding Your Raving Fans<br />
    10. 10. Telling A “Made To Stick” Story<br />
    11. 11. Homework and Report Cards<br />
    12. 12. December<br />
    13. 13. Blueprint Creation<br />
    14. 14. Heads Down Execution…<br />
    15. 15. February<br />
    16. 16.
    17. 17. A Cult Hit… <br />
    18. 18. May<br />
    19. 19. Don’t Take It From Me….<br />Read the ROI Case Study (here)<br />Introducing Matt and Russell<br />
    20. 20. When All Is Said And Done…<br />You will have a cost-effective marketing engine that: <br />leverages social media and avoids the major pitfalls <br />plays to your corporate (and individual) strengths <br />can be measured by a Key Performance Indicator scorecard <br />and most importantly generates new sales opportunities and real revenue <br />
    21. 21. How To Get Started<br />Talk to your MS PAM re: co-funding/funding, etc.<br />Visit the page for Microsoft Partnershttp://tr.im/vLpX<br />Please note: some discounts apply (based on your region, area, or TPM/BDM)<br />
    22. 22. Thank you!!<br />@jer979<br />Blog: NeverStopMarketing.com<br />linkedin.com/in/jer979<br />

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