ISAE Social Networking Presentation

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This is the presentation I gave to executives in Springfield, IL about social networking.

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  • How many of you consider yourself active internet users? How many have read a blog? How many are members of facebook, linkedin, or myspace? How many consider yourselves active social networking people? And how many are not quite sure what to make of blogs and Facebook?
  • ISAE Social Networking Presentation

    1. 1. Presented by Chris Bonney VP of Client Services Vanguard Technology
    2. 2. <ul><li>What Is Social Networking? </li></ul><ul><li>How Has It Affected The Association World? </li></ul><ul><li>How Do You Know If It’s Right For You? </li></ul><ul><li>How Should You Use It? </li></ul>
    3. 4. <ul><li>Facebook: 90 million active users </li></ul><ul><li>YouTube: 100 million videos </li></ul><ul><li>Blog : Almost 200 million blogs </li></ul><ul><li>Photo: 55% of active users have uploaded </li></ul><ul><li>Wikipedia: 4 million articles </li></ul><ul><li>RSS: 39% of active users subscribe </li></ul>
    4. 6. <ul><li>Insider’s view </li></ul><ul><li>Create transparency </li></ul><ul><li>Open a dialogue </li></ul><ul><li>Provide value </li></ul><ul><li>Increase credibility </li></ul><ul><li>Potential for viral marketing </li></ul><ul><li>Open up new revenue streams </li></ul><ul><li>Bring event experience online </li></ul><ul><li>Increase site “stickiness” </li></ul>
    5. 7. <ul><li>Map to strategy </li></ul><ul><li>Pick the right partner </li></ul><ul><li>Little by little </li></ul><ul><li>Market it </li></ul><ul><li>Commit to long term </li></ul><ul><li>Unique ROI expectations </li></ul>
    6. 8. .ORG
    7. 13. <ul><li>Membership-specific profile information , profile in one place </li></ul><ul><li>Integrated with AMS </li></ul><ul><li>Integrated with association website </li></ul><ul><li>Resource sharing like documents, videos, and podcasts </li></ul><ul><li>Blended communication with other org messaging </li></ul><ul><li>Tracking of member activity </li></ul><ul><li>No one has to sign up </li></ul><ul><li>Non-dues revenue, sponsorship </li></ul>
    8. 14. <ul><li>Map to organizational strategy </li></ul><ul><li>Complement your existing marketing initiatives </li></ul><ul><li>Sync with existing web projects </li></ul><ul><li>Understand membership needs </li></ul><ul><li>Understand membership tolerance </li></ul><ul><li>Could it be a blended approach? </li></ul>
    9. 15. Designed with www.mindmeister.com
    10. 17. <ul><li>Events </li></ul><ul><li>Education </li></ul><ul><li>File sharing </li></ul><ul><li>Member networking </li></ul><ul><li>Glossary of terms </li></ul><ul><li>Testimonials </li></ul>
    11. 18. <ul><li>Association-specific </li></ul><ul><li>Strategically minded </li></ul><ul><li>Integrate with AMS </li></ul><ul><li>Modular </li></ul><ul><li>Priced for your usage </li></ul><ul><li>Sponsorship </li></ul>
    12. 19. <ul><li>Web 2.0 is here to stay </li></ul><ul><li>Your membership expects this type of interaction online </li></ul><ul><li>There are many ways to address the opportunity, but it must complement your organizational strategy </li></ul><ul><li>Can be a blended approach </li></ul><ul><li>Must know what to look for in a product </li></ul>
    13. 20. <ul><li>Chris Bonney </li></ul><ul><li>VP of Client Services </li></ul><ul><li>Vanguard Technology </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>312-263-1322 x 505 </li></ul></ul><ul><ul><li>www.vtcus.com </li></ul></ul>
    14. 21. <ul><li>Ben and Jerry – Sage - http://www.flickr.com/people/misssage/ </li></ul><ul><li>Wright Brothers – David Erickson - http://www.flickr.com/people/e-strategycom/ </li></ul>

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