Enterprise 2.0

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Is your organization ready for Enterprise 2.0?

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Enterprise 2.0

  1. 1. Building blocks 360 Is Your Organization Ready for Enterprise 2.0?
  2. 2. Our solution A building blocks approach to Enterprise 2.0. Providing social media solution customized to your business needs
  3. 3. <ul><li>Enterprise 2.0 solution - leverage social media tool to every business practice </li></ul><ul><li>Collaboration assessment based on organizational and technical environment </li></ul><ul><li>Work with client to understand their social media opportunities and client objectives </li></ul><ul><li>Customize solution based on their current environment </li></ul><ul><li>Identify success metrics to measure ROI </li></ul>What we offer
  4. 4. Traditional Media Landscape <ul><li>Traditional media such as Television, Magazine, Newspapers and Radio is seeing a shrinking audience </li></ul><ul><li>Mass media advertising generally reach wider audience than you intended </li></ul><ul><li>18% of TV ads generate ROI </li></ul><ul><li>Broadcasting method </li></ul>
  5. 5. New Media Landscape <ul><li>Control shifted from marketer to consumer </li></ul><ul><li>Open environment: from Broadcasters to Aggregators </li></ul><ul><li>New Media marketing du jour: </li></ul><ul><ul><li>Viral Marketing </li></ul></ul><ul><ul><li>Buzz Marketing </li></ul></ul><ul><ul><li>Word of Mouth Marketing (WOM) </li></ul></ul><ul><li>Honesty, transparency </li></ul><ul><li>Community building </li></ul><ul><li>Relevant information </li></ul>
  6. 6. <ul><ul><li>Need a more effective way to for teams to work together? </li></ul></ul><ul><ul><li>Is it challenging to identify experts within your organization? </li></ul></ul><ul><ul><li>Are people within your organization working in silos? </li></ul></ul><ul><ul><li>Would you like to foster corporate culture with openness and collaboration? </li></ul></ul><ul><ul><li>Will people benefit by communicating across teams & organizations? </li></ul></ul><ul><ul><li>Are you worried about employee retention? </li></ul></ul><ul><ul><li>Do you need to create communities within your organization? </li></ul></ul>Enterprise 2.0 checklist
  7. 7. Shifting Paradigm <ul><ul><li>… A change management approach </li></ul></ul><ul><ul><li>Migrating into a culture where collaboration is the business fundamentals </li></ul></ul><ul><ul><li>Deployment planning with major stakeholders </li></ul></ul><ul><ul><li>Small informal rollouts with target audience: viral adoption </li></ul></ul><ul><ul><li>Enterprise requirement </li></ul></ul><ul><ul><li>Scalability </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Infrastructure readiness </li></ul></ul>
  8. 8. Take a Look at your business <ul><li>Understand the current state of your business & Know where you want to go </li></ul><ul><li>Social trend </li></ul><ul><li>Hierarchical vs. Democratic </li></ul><ul><li>IT structure aligned with business strategy? </li></ul><ul><li>IT Responsive to business needs </li></ul><ul><li>Current collaboration level </li></ul><ul><li>Cl ose customer relationship? </li></ul><ul><li>Enterprise reception to innovation </li></ul>
  9. 9. Enterprise Collaboration Review <ul><li>Measure organization's level of information sharing and collaboration </li></ul><ul><li>Analyze organizational culture </li></ul><ul><li>Analyze Systems, network and database infrastructure </li></ul><ul><li>Provides snapshot of current collaboration efforts </li></ul><ul><li>Propose collaboration opportunities </li></ul>
  10. 10. Technology Assessment <ul><ul><li>Assess existing technology </li></ul></ul><ul><ul><li>Network architecture </li></ul></ul><ul><ul><li>Database systems </li></ul></ul><ul><ul><li>Operating systems </li></ul></ul><ul><ul><li>Existing collaboration systems (CRM, email, etc.) </li></ul></ul>
  11. 11. POST Four Step Approach People Assess your customers’ social activities Objectives Decide what you want to accomplish Strategy Plan for how relationships with customers will change Technology Decide which social technology to use by
  12. 12. Building Block 360 Mapping business needs into Enterprise Collaboration solutions
  13. 14. Elements of Enterprise Collaboration <ul><ul><li>E-mail </li></ul></ul><ul><ul><li>Instant Messaging </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Tagging (metadata) </li></ul></ul><ul><ul><li>Communities </li></ul></ul><ul><ul><li>Knowledge management </li></ul></ul><ul><ul><li>Social Bookmarking </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>External Communication (partners, customers, etc.) </li></ul></ul><ul><ul><li>Enterprise Search </li></ul></ul>
  14. 15. <ul><ul><li>Create environment that values teaming efforts </li></ul></ul><ul><ul><li>Documentation </li></ul></ul><ul><ul><li>Document formatting </li></ul></ul><ul><ul><li>Organizing documents </li></ul></ul><ul><ul><li>Integration of various communication tools </li></ul></ul><ul><ul><li>Locating information more effectively </li></ul></ul><ul><ul><li>Blogs, Wikis, Microblogging, IM, Search, Status updates </li></ul></ul>Collaboration & Communication
  15. 16. <ul><ul><li>Recruiting </li></ul></ul><ul><ul><li>Attracting young and Internet-savvy talent </li></ul></ul><ul><ul><li>Foster corporate culture, promote sharing and collaboration </li></ul></ul><ul><ul><li>Foster personal and professional relationship in the work place </li></ul></ul><ul><ul><li>Empower creativity </li></ul></ul><ul><ul><li>Profiles </li></ul></ul><ul><ul><li>Dashboards/Startpages, Widgets, Activity streams, HR systems integration </li></ul></ul>Social Networking
  16. 17. <ul><ul><li>Brand loyalty & awareness </li></ul></ul><ul><ul><li>Conversational marketing </li></ul></ul><ul><ul><li>Viral marketing </li></ul></ul><ul><ul><li>Solicit customer feedback </li></ul></ul><ul><ul><li>Accelerate product development & go-to-market </li></ul></ul><ul><ul><li>Capture customer connections/interactions </li></ul></ul>Customer Relationship Management <ul><ul><li>Build communities </li></ul></ul><ul><ul><li>Capture customer connections/interactions </li></ul></ul>
  17. 18. <ul><ul><li>Content management </li></ul></ul><ul><ul><li>Access information real-time, anytime & anywhere </li></ul></ul><ul><ul><li>Search: dynamic, interactive </li></ul></ul><ul><ul><li>Metadata </li></ul></ul><ul><ul><li>Dashboard view </li></ul></ul><ul><ul><li>Real-time reporting </li></ul></ul><ul><ul><li>Report comments </li></ul></ul><ul><ul><li>Participate on-demand discussions </li></ul></ul><ul><ul><li>Search threated discussions </li></ul></ul><ul><ul><li>Provide ratings and feedback </li></ul></ul><ul><ul><li>Create / send alerts </li></ul></ul><ul><ul><li>Startpages, Widgets, RSS, Mashups </li></ul></ul><ul><li>  </li></ul>Business Intelligence 2.0
  18. 19. <ul><ul><li>Problem: Need to report on current status on HSPD-9 </li></ul></ul><ul><ul><ul><li>There was no uniform way of reporting across agencies regarding ways to project food supply across the US </li></ul></ul></ul><ul><ul><ul><li>There are 25 line items within each directive </li></ul></ul></ul><ul><ul><li>Solution: </li></ul></ul><ul><ul><ul><li>Customized a wiki - Interagency Collaboration Portal </li></ul></ul></ul><ul><ul><ul><li>Developed a reporting dashboard in Confluence using custom plug ins, styling </li></ul></ul></ul><ul><ul><ul><li>Enable agencies to collaborate with the portal: DHS, FDA, USDA, FBI, CIA, DOI, EPA </li></ul></ul></ul><ul><ul><ul><li>Established Performance metrics dashboard </li></ul></ul></ul><ul><ul><ul><li>Created Project coordination wiki   </li></ul></ul></ul><ul><ul><li>DHS Office of Health Affairs </li></ul></ul>Case Study
  19. 20. <ul><ul><li>Problem: </li></ul></ul><ul><ul><li>Needed a way to broadcast information to FAA regional managers across the US </li></ul></ul><ul><ul><li>Want to create FAA awareness to the general public </li></ul></ul><ul><ul><li>Current information flow does not exist </li></ul></ul><ul><ul><li>Communication via email and snail mail do not work </li></ul></ul><ul><ul><li>Solution: </li></ul></ul><ul><ul><li>Created public blogging platform – ATOLeadingEdge.com </li></ul></ul><ul><ul><li>Built on B2Evolution </li></ul></ul><ul><ul><li>Provide blogging strategies </li></ul></ul><ul><ul><li>Implemented guidelines </li></ul></ul><ul><li>  </li></ul>FAA Air Traffic Organization Case Study

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