My pitch I did for a magazine in my media class.

1. ‘ERUPT’
CATHERINE SMITH

2. MY BRIEF
“You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product could be in any style or genre
but must be self financed through
sales or advertising. You must also
produce your magazine for a specified
audience segment within the 16 to 25
age group.”

3. MEETING MY CLIENT’S AIMS; MY
DECISIONS AND WHY.
• ‘Erupt’ – fast paced world of
music and film
• Music/film hybrid – not
many like it
• ABC1’s – alike Northern
Echo
• Gender split of 55/45 (f/m) content
• Aiming at the tribe ‘young
alts’ – alternative
• Self financed – advertising
• High quality journalists and
photographers

4. HOW I’M GOING TO APPEAL TO MY
TARGET AUDIENCE
• Use formal/articulate/technological
language
• Longer sentence/paragraph lengths
• Subtle humour
• Free due to supplement
• Eye catching layouts
• Balanced text to image ratio, but more
text if necessary
• Models within age group of TA
• Techniques that my TA can identify with
• Interesting colour scheme

5. SECONDARY AUDIENCE
• My secondary audience; the older generation
• To appeal; ensure there’s no nudity, taboo language or
inappropriate content.
• Ensure magazine includes certain information points that
intrigue this secondary audience

6. CLIENT CONSTRAINTS
5
• I have made
golden rules to prevent myself from
breaking the codes monitored by the PCC
concerning accuracy, privacy, intrusion into
grief, discrimination or harassment. These rules
are…
• 1. from reliable source/check info with other info
• 2. not publish names/check info is correct/get
consent
• 3. sensitive/doesn’t include vast detail
• 4. not discriminate against people/stereotypes
• 5. not harass for info/stop when had enough

7. GENRE RESEARCH
• I noticed that these magazines made
use of the colour red quite frequently to
attract the target audience, they also
included a lot of emotive or powerful
imagery, with interesting fonts. Metal
Hammer, specifically, had an article
about Slipknot’s comeback; this article
contained a lot of technical language
concerned with the subject of music.
• They’re all also very eye catching, which
is an approach I will extrapolate onto my
own magazine.

8. AUDIENCE RESEARCH
• Young alts tribe
• Aiming towards students –
supplement, ABC1’s link
with this as they’re more
likely to have the Northern
Echo in their houses, so
this coming with it will
generate appeal towards
younger audiences
• Mixed gender as both
genders like music and
film equally.

9. AUDIENCE VIABILITY
• I created two versions of the same double page
spread, using the same article for each but with a
different layout and different imagery.
• I got some good feedback on both of the double page
spreads…
1
2

10. Good
photography
Word not
legible
Font too light
around hand
1
Text too close
to quote insert
Looks professional
Colour scheme
appropriate for genre

11. Too much space
Interesting layout
Good kicker/header
Polaroid image
effect not in
keeping with
tone
Active imagery
2
Background
colour too light

12. COMMERCIAL VIABILITY
• Supplement system of distribution
• Almost certain to gain readership
• Can generate a lot of revenue from
advertisers
• Cheap to print
• Can use advertising revenue on
higher quality
journalists/photographers/editors
etc. so the actual content is more
appealing

13. FRONT COVER DETAILS
• Header
 Bold black font, lowercase and positioned at the top
 ‘CoolveticaRg-Regular’ for header
• Imagery
 Active and idealistic
• Colour scheme
 Red, black and white – will use across all DPS’
 Maybe use of other colours to make it extra eye catching in places
• Layout
 Explosive and active, interesting

14. CONTENTS DETAILS
• Fonts
 Sans serif
 ‘Avenier’ or ‘Arial’ for articles
• Imagery
 Explosive
• Header
 Same font as front cover
header
• Layout
 Interesting and eye
catching, yet fairly simplistic

15. ‘INDEPENDENT YOUTUBE
FILMMAKERS’ DETAILS
• Fonts
 Sans serif
 ‘Avenier’ or ‘Arial’ for articles
 ‘MineCrafter 3 Regular’ for header
• Imagery
 Fairly static – coming from the YouTubers
themselves
• Header
 Technological – in the style of minecraft
maybe
• Layout
 Structured to relate to the article

16. ‘DO WOMEN BELONG IN THE METAL
GENRE’ DETAILS
• Fonts
 Sans serif
 ‘Avenier’ or ‘Arial’ for article
 ‘Fiolex Girls’, ‘Savatage’ and a plan sans serif
font for header OR;
 ‘Oblivion’ font
• Imagery
 Explosive
 Idealistic
• Header
 Eye catching and interesting, use of different
fonts/colours
 Two opposites for effect
• Layout
 Very active and explosive
 Lots going on, keeping the reader interested

17. ‘RIP – TRIBUTE TO THE BEST BAND
MEMBERS OF ALL TIME’ DETAILS
• Fonts
 Sans serif
 ‘Avenier’ or ‘Arial’ for article
 ‘Allejo’ for header
• Imagery
 Active/explosive
 Window to the future self
• Header
 Simple yet effective – the ‘RIP’ is bold and in red to
stand out more
• Layout
 Ordered so the images are one of the main focal points
– yet then attract attention towards article

18. PRINTING COSTS

19. PERSONNEL COSTS
•
•
•
•
•
•
•
•
Journalists - £12 per hour for 10 hours = £120
Photographers - £20 p/h for 15 ½ hours = £310
Models - £25 p/h for 15 ½ hours = £387.50
Subeditors - £25 p/h for 21 hours = £525
Researchers - £19 p/h for 1 hour = £19
Lighting assistant - £20 p/h for 15 ½ hours = £310
Make up assistant - £20 p/h for 2 ½ hours = £50
Other - £30 p/h for 12 hours = £360
•Total: £2081.50

20. EQUIPMENT COSTS
• Studio space rental – £120 per day (8 hours) for 15 ½
hours = £240
• Flash lighting studio kit – included in above price
• Camera – £135 p/d for 15 ½ hours = £270
• Additional lens hire – £25 p/d for 15 ½ hours = £50
• Travel – £37 per 4 hours driving = £148
• Props – included in studio space price
•Total: £708

21. TOTAL EXPENDITURE
• Printing costs: £3181.7
• Personnel costs: £2081.5
• Equipment costs: £708
•TOTAL: £5971.2

22. ADVERTISING RATES/INCOME
• Back Cover - £840 x1
• Double Page Spread - £1500 x1
• Half Page - £560 x2
• Total Income -
£5520
• This indicates I will have a loss of
£2511.2

23. THANK YOU.
•Please feel free to ask any
questions you may have.