Presenting my personal brand plan which focuses on health and wellness for the PR professional

1. PERSONAL BRAND PLAN – Health and Wellness for the PR Professional Casey Mundy

3. I grew up as a competitive gymnast and went on to coach

4. I graduated from Wilfrid Laurier University with a bachelor of honours psychology degree

6. OBJECTIVES To increase awareness for health and overall wellness To be recognized as an active and relevant PR professional To increase my number of tweets to a minimum of 2/day and my twitter followers to over 100 by May 1st, 2010 To blog weekly with regards to my personal brand and to comment on similarly themed blogs at least once/wk To actively participate in online dialogue daily through twitter, blog posts and comments, Linkedin and RSS feeds To obtain a full time job in the industry by November 2010

7. SWOT ANALYSIS

8. KEY MESSAGES-Making health and wellness a reasonable and achievable goal for everyone- Bringing healthy living and overall wellness to the forefront of the PR industry -Using social media tools to keep health and wellness relevant-Inspiring and educating through quotes and easy-to-follow tips

9. STRATEGIES Positioning myself as a credible and relevant online personality Providing fun, easy to read, visually stimulating, and creative tips about overall health and wellness through various social media outlets Ensuring that the message suits the medium by becoming a regular tweeter, blogger, etc. Reaching as large a scope as possible, while especially targeting PR professionals interested in healthy living and overall wellness Highlighting that I am not an expert on health but we can all live a little healthier and I will provide tips to help do so RATIONAL: I want to show people that I am not an expert on health and wellness. I think people are sick of hearing from ‘experts.’ I want to come off as relatable and unintimidating. I want people to know that I am a real person just like them but have a lot of tips and insight into health and wellness.

10. CHANNELS/TACTICS Twitter- I have started following those in the health and wellness industry so that I can become involved with their dialogues I am going to make at least half of my tweets relevant to the health and wellness industry Blogging- I subscribe to several blogs whichfocus on health, nutrition and overall wellness. I am going to comment on at least one of these blogs once per week I will begin posting my own health and wellness blogs weekly HumberPR- I will continue to post my blogs to HumberPR and focus on building relationships with my colleagues and previous Humber students I will build these relationships by taking an interest in their posts and commenting on their work FUTURE EXPANSION Linkedin- I will create a professional profile to network and connect through another outlet with future potential employers and connections Facebook- I will clean up my Facebook page and make my fan pages more relevant to my personal brand topic

11. Brand Positioning Statement Health and wellness tips from a real person, for real people! ~Fear less, hope more, eat less, chew more, whine less, breathe more, talk less, say more, and all good things will be yours~

12. CRITICAL PATH