The document discusses the opportunities and threats of social media for employer brands. It notes that an organization's target audience is actively engaging on social media and that failing to participate can damage a brand and internal morale. While social media requires resources to manage, the risks of non-participation outweigh the opportunities to connect with talent. The document advises starting by listening on social media and developing an achievable strategy to have authentic one-to-one dialogues that build trust.

1. Listening to the conversation Employer brands: the opportunities and threats of the social media

2. What are we talking about? Blogs Social Networks Business Networks Micro-blogs, Social bookmarks Wikis, other participatory / user-generated media Virtual Worlds

3. Why wouldn’t my organisation actively participate in the social media? No one reads blogs anyway I get enough applications, thanks very much Facebook is blocked to our employees. What would be the point? I don’t want my recruitment ads appearing on inappropriate personal pages I haven’t got the budget or the time to manage this All of the above reasons, plus another 100 there isn’t space to list

4. Why must my organisation actively participate in the social media? You’re already involved

12. Why is this stuff important ?

13. Why is this stuff important ? Your target audience is listening Brand perception Internal morale / behaviours Damage to your digital DNA

19. Why is this stuff important ? Your target audience is listening Brand perception Internal morale / behaviours Damage to your digital DNA The social media offer us unprecedented opportunities to connect and engage with talent It’s the future

20. Start listening . So, what is the single most important thing you can start doing tomorrow?

24. Advanced social media tracking and reputation monitoring

27. Develop a strategy And then?

30. How can you use these channels to develop one to one dialogue?

37. Conversation not interruption Trust your people The most compelling conversations happen when you’re not present . Key points

38. In conclusion: Risk is outweighed by opportunity Develop an achievable roadmap Be authentic

39. Thanks for listening * Slideshare.net/CarveConsulting * CarveConsulting.com/blog * LinkedIn.com/in/PaulHarrison * Twitter.com/CarveConsulting