The document provides an overview of Google and its various tools, highlighting the company's history, philosophy, and products that enhance collaboration and communication. Attendees of the seminar are expected to learn how to manage their Google accounts and utilize tools like Google Search, Google Groups, and Google Sites for different purposes. Additionally, the document explains features such as Google Alerts and Google Translate, as well as resources available to users at UMass Medical School.

1. Google: Beyond the rainbowCarrie Saarinen, Medicine Len Levin, Lamar Soutter Library

2. Your Google Tour GuidesCarrie Saarinen, MedicineInstructional TechnologistLen Levin, Lamar Soutter LibraryEducation and Clinical Services 2On Twitter:@SocialMediaUMMS

3. ObjectivesLearning goalsUnderstand that Google is a company with a catalog of services beyond Search, many of which support collaboration and communication

4. Know where to go to find available Google tools and services

5. Be able to manage a Google Account; know how to add, access and manage Google ToolsObjectives At the conclusion of this seminar, attendees will be able to:Identify, describe and access a variety of Google tools

6. Demonstrate knowledge of which of these tools can be used for collaborative purposes

7. Use tools to enhance Google searching abilitiesGoogle 101Google’s mission, philosophy:focus on the user

8. be fast

9. be everywhere

10. be democratic

11. do good

12. keep it simple

13. keep it real

14. share

15. play niceMilestones:1995 Founders Page and Brin meet @Stanford.1996 Create search engine called Backrub. 1997 Renamed Google 1998 Secured funding from Sun1999 More funding, more press, new place, more employees. 2000 Adds search in 10 different languages; wins Webby. 2003 'Google' Word of the Year. 2004 Google goes public at $85/share and GMail is introduced.read more...google.com/corporate/history

16. Google products we ♥Google Search (1999)Google Toolbar (2000) Google Groups (2001)Google Image Search (2001)Google News (2002)Google Scholar (2004)GMail (2004) Google Maps (2005)iGoogle (2005)Google Reader (2005)Calendar (2006) AcquisitionsFroogle (2002) = Product SearchPyra Labs (2003) = BloggerKeyhole (2004) = Google EarthUrchin (2005) = Google AnalyticsWritely (2006) = Google DocsYouTube (2006) = YouTubeJotSpot (2006) = Google Sites

17. Revisit the rainbow: Google SearchRe-visit Google searchImage Search and Color Palette

18. Wonder Wheel

19. TimelineEnter a search term on Google.Go to ImageSearch. Alter results with the Color Palette.Go to Wonder Wheel and explore paths beyond your initial search.Go to Timeline to learn the history of your search term or topic.

20. Image SearchEasy way to find imagesCustomize image results by size, type, date published, color palette.7http://images.google.com

21. Wonder WheelGet a visual of possible keyword additions to your search term.Navigate through subcategories until you find exactly what you want.8http://www.googlewonderwheel.com/three-good-reasons-to-use-the-google-wonder-wheel

22. TimelineWhat a fun way to explore content on the web!Visually interesting, easy to navigate and automatically generated with almost any search!9Read article: http://techcrunch.com/2009/04/20/google-news-timeline-offers-a-new-way-to-search-the-past/

23. Google AccountsReview the basics of Google AccountsWe'll look at:Privacy & Security

24. Profile

25. Dashboard

26. Privacy PolicyBefore registering with any website or web service, review their privacy policy and learn about security of your personal information.Most of Google’s products have unique features and a broad variety of uses. Read individual privacy policies, too.Because many of Google’s products work together or can be ‘mashed up’, your security settings may affect how you use these tools.11http://www.google.com/intl/en/privacy.html

27. Profile settingsA Google Profile can be customized to suit your tastes. Add only the information you feel comfortable sharing and select options to limit public access to your profile and information.12These settings can be modified any time!http://www.google.com/profiles

28. DashboardThe dashboard is a place you can control some of the information about you affiliate with Google products you use.13In 2010, Google released Buzz as an opt-out instead of an opt-in tool. Why do think this may have been a problem?https://www.google.com/dashboard/

29. Beyond the rainbow (beyond search)Accounts -user profile +user history, data, privacy, linked Google tools

30. iGoogle - a home page with modules such as horoscope, weather, Gmail, Calendar...

31. Groups - mini-wiki and email distribution

32. Sites - wiki; works well with Google Groups

33. Reader - RSS readerDashboardManaging your data: What tool or product you use

34. Summary of the information Google has stored about you associated with that tool or product

35. Help topics on each tool include ‘about’ pages and links to privacy settings and/or manage tool settings.15

36. iGoogleYour Google homepage is a great way to manage and access all your Google tools.16

37. GroupsGreat tool for connecting diverse group of people.Can be used as a ‘list server’ or email list manager.Archive group emails – perfect for working groups or team collaboration.Can serve as a landing page for group or organization.Can be used with Google Sites to manage wiki editors and contributors.Not as robust as a wiki; sort of a mini-wiki.17http://www.google.com/intl/en/googlegroups/overview.html

38. SitesGoogle Sites can be used for personal interests, education, community organizations, projects, research, classrooms, student groups, teams, work groups or almost any group that needs a website.18http://www.google.com/sites/help/intl/en/overview.htmlhttp://sites.google.com/site/socialmediaumms

39. ReaderAdd RSS links to your favorite websitesOrganize subscriptionsTag, share and save articles and updatesAccess your reading collection anywhere, anytime – via web or mobileConnect with other Reader users to share your favorites and discover new resources19

40. Beyond the rainbow (beyond search)Alerts - create a Search for which results are sent to you

41. Blogger/Blogspot - Google users benefit by using Blogger because...

42. Maps - grabbing and embedding code for your website

43. Local Business Center - your lab, clinic, or community group on Google Search and Maps

44. Books - What is available; how, why, for who

45. Translate – Documents, web pages, or text!AlertsGet emails sent to you which include latest web updates on your selected search terms.For example, set up an alert for news about your department; information on the subject of a study you are conducting; or an event you plan to attend.To stop receiving updates, simply end or delete the Alert.21http://www.google.com/alerts

46. BloggerMange your Blogger blogs with your Google Accounts.Tie in your Google Profile with your Blogger blog.Tie in your Google Reader with your Google Account.22http://familymedlibrarycorner.blogspot.com/

47. MapsSearch for any address. Get directions to from a destination and plan a trip with stops along the way.Share link, or embed map on a website or blog.Add your business to Google Maps.23http://maps.google.com/

48. Local Business CenterWho creates content about your business on Google Maps? YOU DO!Your labYour clinicYour community org24www.google.com/local/add

49. Local Business CenterAdd hours, photos and other details

50. Google Bookshttp://books.google.com/

51. TranslateCopy & paste text to be translatedEnter URL to translate a web pageUpload a document to be translatedYou can even run a search – enter the English term, choose the language you want to search in!Chat with other translators.http://translate.google.com

52. Google at UMassMedGoogle Mini-search: the search featured on our web pagesGoogle Index: how our campus web pages are indexed by GoogleTry this!Search a faculty name in the Search bar on the UMassMed homepage.

53. Then search the same faculty name on Google.com.How are the results different? Why?http://www.google.com/enterprise/search/mini.html

54. Google at UMassMedGoogle Scholar: The Lamar Soutter Library has teamed up with Google so that items belonging to the LSL are tagged in your search results, making it easy to find out what’s available via campus resources.http://scholar.google.com/

55. Visit Google’s testing labs to see what is in development.Try new tools before anyone else!Rate the tools you try and provide feedback for Google engineers.Google Labshttp://www.googlelabs.com/faq

56. Pop quiz!1. New search technique:Search "baby carrots“ (or other term)

57. Go to Wonder Wheel

58. Any unexpected items on the Wonder Wheel? 2. Google Products:Go to 'Even More'

59. Review the list of Google Products.

60. Find the product that has letters and numbers in its name.

61. What does this product do? how does it work? how much does it cost?3. Find the next big thing:Go to Google Labs

62. Sort the 'All' listing by popularity

63. What product do you think looks like a winner and why? ResourcesHistory: http://www.google.com/corporate/ Milestones: http://www.google.com/corporate/history.htmlPhilosophy: http://www.google.com/corporate/tenthings.html Culture: http://www.google.com/corporate/culture.html Tour of Google HQ: http://www.youtube.com/watch?v=eFeLKXbnxxgProfile: http://www.google.com/profilesDashboard: http://www.google.com/support/accounts/bin/answer.py?answer=162744&hl=enCarrie’s Google Profile: http://www.google.com/profiles/carri.saariTwitter: http://twitter.com/SocialMediaUMMS