Organizational Structure, Culture, Management And The...

Organizational Structure, Culture, Management And The...
1. Introduction
The aim of the report is to observe and analyse how organisational structure, culture, management
and the leadership are helping to function effectively and achieve the organisational goals. I will try
to apply as many different theories as possible to support the report.
2. Background of Burberry
Burberry is a British luxury fashion brand that was founded in 1896 by Thomas Burberry, after
which the company was named and has lived ever since to date. It is easily recognised as a British
iconic brand, known for its iconic trench coats for men and women. The organization is listed in the
London Stock Exchange and in 2015, the company recorded £2515 m and profit before tax of £421
m. It is driven four main objectives that ... Show more content on Helpwriting.net ...
The latter can be and, quite often, are not realistic (Mullins, 2010).
4. Organisational Culture
Organisational culture refers to the organisation 's values, beliefs and customs. It is relatively simple
to illustrate and explain the organisation 's structure, but there is a bit more to explain the
organisational culture. Organizational culture is an aspect of organizational life. We say that there is
a strong culture when members of the organisation act because their values tend to meet the values
of the organisation. On the contrary, there is a weak culture – when these values tend to differ from
the values of the organisation. Then the control can be achieved through many bureaucratic
procedures. Where culture is strong – people work because they believe that what they are doing is
what they should do. But in this case there is a risk of another phenomenon: excessive group
thinking. It 's a condition where people think so much that they can't resist group thinking, and thus
reduce their innovative thoughts. This can happen, for example, where there is a great deal of trust
in the central charismatic leader of the organisation, or where there is excessive belief in the values
of the organisation. For comparison, bureaucratic organisations may not be able to think
innovatively due to excessive dependence on established procedures. Innovative organisations need
people who are ready to think critically about the current situation – whether it is a type of group
thinking
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Strategic Marketing at Burberry
Content Page Introduction 2 1. Business planning and developing a strategy. 3 2.1. The formation of
Burberry's new strategic business plan . 3 2.2. Business strategy, vision and mission 4 2.3.1.
Successful strategy and achieving the goals based on analysis. 5 2.3.2. Vision and mission 7 2.
Protect, Explore and Inspire. Burberry values. 8 3.3. Values 8 3.4. Classification of Burberry values.
8 3.5.3. Protect 8 3.5.4. Explore 9 3.5.5. Inspire 10 3. Monitoring and evaluating of Burberry
strategic goals and objectives. 11 Conclusion 12 ... Show more content on Helpwriting.net ...
In the 2006 the current CEO Angela Ahrendts joins the company replacing Rose Maria Bravo, who
managed to greatly expand the Burberry market share in the US.[6] Ahrendts modernizes every
aspect of the company's behaviour and positioning itself on the market having chosen an innovative
five year strategic business plan. 2.2. Business strategy, vision and mission According to the new
plan the company concentrates its investment efforts on opening its own stores rather than on the
wholesale, especially in London. The new CEO recognizes Burberry's presence in its genuine way
and major PR activity in this city precisely, as another way to emphasize the British heritage of the
brand. However, Ahrendts points out there are 25 such "Londons ", where Burberry will strive for
recognition and loyalty, which include such metropolises as Paris, New York, Hong Kong, Dubai,
etc.[12] As due to the fact that the company produces luxury goods Ahrendts prefers to play more or
less safe and concentrate on those parts of the world which are likely to be protected from the wider
economic problems. As another crucial factor for the growth and development that Ahrendts
chooses, predicting the future customer be younger, is the company to not maintain their traditional
product line and merchandising way only, but to enhance it with the new design and presentation to
be able to satisfy the demand of the new type of a

Case Study Of Burberry
1. Introduction
With over 159 years of history and tradition, Burberry can be considered as an old brand. However,
in the 21st century the company has become a pioneer luxury brand in the digital world.
Communicating with a younger audience and developing new and improved advertising campaigns,
Burberry's perception changed in the last nine years. It went from a boring beige trench coat to one
of the leading voices of fashion and trends.
The study below shows the transition of Burberry as a brand, that was known for the wrong reasons,
and which is recognize today as one of the most important brands in the luxury business. The report
talks about the beginning of the brand's repositioning in 2006, with the arrival of the new CEO
Angela Ahrendts, ... Show more content on Helpwriting.net ...
In the case of Burberry how those aspects apply.
Physique: is the most tangible aspect of the brand, in Burberry's case it would be the brand's check
pattern that is known around the world, the sophisticated and classic logo of the knight riding the
horse and the quality of their product. These elements can be seen in all their channels of
communication, in the stores, in their website, in their campaigns, it is the raw core of the brand.
Personality: that can be suggested as the characteristics of the brand. It's how the brand
communicates with their consumers and how they see the brand. Burberry is perceived by their
customers as a sophisticated, a brand which doesn't adventure itself in fashion like some others (like
Moschino, Gucci or Dolce and Gabbana), however, it's a simple but classical fashion that it can be
used for many years.
Culture: this pillar consist on the values and basic principles that the brand must base its behavior,
when it comes to Burberry we are talking about the British values that are carved into the consumers
minds. When we look Burberry's history on the brand's website we can see that they were a big part
of England's history, having their trench coat's been used by officials during World War I in

Burberry : A Brand Company
Burberry was founded in 1856 by a dressmaker named Thomas Burberry, over the decades it has
developed in to the globally recognised, quintessentially British, luxury brand that we see today.
Burberry has built itself a reputation for ''craftsmanship, innovation and design'' (Burberry, 2014:
online), appealing across generations and genders offering men and women's clothing, accessories
and beauty. Burberry has icons that are recognised globally, including the trench, the trademark
check and its brand logo, the Equestrian Knight. The brand has a large group of followers devoted to
the brand, mainly down to the appeal of its British heritage and the iconic trench coat. In 2001
Christopher Baily became the creative director for Burberry, and is credited for the huge success of
the brand. Christopher is responsible for all designs within Burberry, including the three brands
Burberry operates; Burberry Prorsum, Burberry London and Thomas Burberry. As a globally
recognised luxury brand, Burberry's '' craftsmanship, innovation and design – remains central to the
business.''(Burberry website– 2014)They have recently made developments within social media and
digital marketing, surrounding the brand with awareness and excitement. The rich history and
heritage together with its innovative designs and movements in promotion means the brand is sure
to continue to appeal to its extensive luxury customer base. Burberrys target market is for both
genders, with a high disposable income,

Burberry Investigative Report and Competitors Essay
Overview
Burberry is a luxury brand founded in Basingstoke, Hampshire, in 1856 by Thomas Burberry as a
family business. In 2002, Burberry became a public company led by Angela Ahrendts. The company
operates 260 retail stores and in high–end luxury department stores worldwide. The brand has two
headquarters locations in London and New York City.
Growth Profile
The Burberry brand is offered in North America, Europe, Asia Pacific, and South America. In 2006,
Burberry had sales of $1292.3 million and net income of $185.1 million. The company expanded to
4,651 employees' leading to a 12.6% employee growth.
Products and Services
The brand offers womenswear, menswear, childrenswear, accessories, footwear and licensing.
Womenswear is ... Show more content on Helpwriting.net ...
Both brands offer versatility in merchandise as well as in locations. Ralph Lauren obtains various
licenses and carries similar lifestyle image as Burberry.
House of Fraser
House of Fraser founded Baugur Group in 1849. The private department store offers home décor,
apparel for all ages, accessories and electronics. The brand operates about 60 stores in the United
Kingdom. House of Fraser is the second threat for Burberry due to its wide target in the UK. The
company offers to the customer quality brand merchandise and prizes. The House of Fraser
customer is similar to the Burberry because both are fashion conscious and look for comfort.
Escada
Escada is a German public company founded in the early 1976. The brand designs women's apparel,
accessories, leather goods and footwear. The brand operates about 515 owned and franchise stores
worldwide. Escada is a main competitor for Burberry because of the merchandise concept. The
brand targets upscale female customer who is in search for quality and individuality in the fashion
society. The merchandise is an image of tailored silhouettes and intricate fabrics. Ralph Lauren,
House of Fraser and Escada are main competitors of Burberry because of their approach to the
customer and merchandise. All four companies suffer from similar threats such as weather. This is
an important factor because it affects sales and the traditional outlook towards merchandise rotation
throughout the

Comparing Hobbe's and Locke's Theories on Nature
Two books that I am going to be drawing information from for my paper are Hobbes' "Leviathan"
and Locke's "Two Treatises of Government." This essay will be focusing on the differences between
Hobbes' and Locke's ideas on the state of nature. One of the biggest, and in my opinion most
important points that makes Hobbes different from Locke is his belief that the state of nature is
equal to the state of war. Thomas Hobbes was an English philosopher, who lived between 1588 and
1679. He witnessed multiple events throughout his life that later led him to write his book
"Leviathan," in 1651 once the war had ended. Hobbes witnessed the English Civil War (1642–
1651), the interregnum period of England starting in 1649, and the hardest of them ... Show more
content on Helpwriting.net ...
(Hobbes PAGE NUMBER)"
After that Hobbes goes on to say, "The life of man is solitary, poore, nasty, brutish, and short."
(Hobbes) He argues that nothing is unjust in the state of nature. He believes that everyone has the
right to do anything he/she wants because in the state of nature, there is no right or wrong and there
is no law; everyone can do everything and nothing can be unjust. He says that " Where there is no
common power, no law; where no law, no injustice." (Hobbes)
So all in all with Hobbes, he believes that all people are equal, therefore no power over the others in
the state can be established. Everyone is the enemy to everyone else, therefore, no on can secure
himself/herself, there is no property, and nothing is unjust. So overall, Hobbes state of nature is very
pessimistic and is not a place to survive.
Locke's idea of the state of nature is that everyone is equal to everyone. He states that, "the state of
nature is also the state of equality, wherein all the power and jurisdiction is reciprocal, no one
having more than another.." (Locke) Locke however, does not think that this leads the people to war.
He thinks that the state of nature is NOT equal to the state of war, but there is a chance of it
becoming the state of war. He says that the person who committed the crime against a certain person
puts himself in the state of war with that

Business Analysis : Burberry Group Inc.
Burberry Group Inc. is a renowned luxury fashion house based in London. The company deals in
designing, sourcing, manufacturing, and distributing apparel and accessories via a network of retail,
wholesale as well as licensing channels throughout the world. Burberry was established in 1856, and
to date, it specializes in women, men, and children apparel as well as other accessories that include
fragrances, cosmetics, sunglasses, handbags, scarves, belts, shoes, and jewelry. The company also
deals with manufacturing ready–to–wear outerwear, but in most cases, this function is not in–built,
but outsourced from third parties. As for the global licensing, it focuses on eyewear, timepieces, and
fragrance. The main brands for this company include Burberry Brit and Burberry Prorsum. Burberry
Group Inc. operates in an apparel and fashion industry. The industry's NAICS code is 424300 while
the key success factors (KSFs) include creating appealing designs and color combinations to create a
buyer interest. Secondly, low–cost manufacturing and distribution efficiency is another success
factor in this industry because it allows very attractive retail pricing as well as good pricing margins.
However, it should be noted that these success factors are subject to change because the driving
forces or the competitive situations are responsible for the change. The main competitors of the
company in this highly competitive industry include Louis Vuitton, Gucci, Prada, Coach, Armani,
and Polo

John Rolfe 's Impact On America
Period 2: John Rolfe: John Rolfe influenced America in many ways both economically and socially.
Rolfe was known as the person who first successfully cultivated tobacco as a export crop and the
first to marry a native American, Pocahontas. He was born on May 6, 1585 by his parents john Rolfe
and Dorothy mason. During the time of this birth, Tobacco had grown more and more popular. John
saw it as a great way to make business. In 1608 john aboard a ship that was set to sail to Virginia,
but the ship was crashed and had led them to be stranded from months. Later he and the other people
who were stranded build a new ship and continued their voyage to the new colonies (Virginia).
Rolfe was able to get planted tobacco seeds from the West indies that were a little different from the
native ones but easy to grow in the colonies. The seeds that he had were a little bit sweeter and not
as harsh which grabbed the interest of the Virginia company even though Spain had declared a death
penalty to anyone who was selling it to non–spains. Once he had produced enough tobacco from his
first shipment to England the price of tobacco shot sky high. John Rolfe paved the road for the
development and settlement of the New world. His success also led to be a encouragement for
others who wanted to start new business in the New World. When John Rolfe moved to Virginia he
met the daughter of Powhatan who was kidnapped by Jamestown settlers, but it never happened.
Pocahontas later learned how to

The Expulsion of Freedom
According to Jean Jacques Rousseau, human beings are bestowed with the blessings of freedom
during their individual genesis on this fruitful planet, but this natural freedom is immensely
circumscribed as it's exchanged for the civil liberties of the State. He indicated that the supplanting
of natural freedom is necessary for the obtainment of greater power for the greater collective
community, but the prospect of obtaining superlative capabilities comes with the price of
constraints. Yet this notion of natural freedom conflicts with Thomas Hobbes rendition on the state
of nature because he illustrates that nature, interface through savagery. According to Hobbes,
mankind has endorsed and embraced natures temperament, because this system of ... Show more
The illusion of a free society with unbiased laws created by the collective and ratified by the
legislator, enables the society to have a sense of morality and perform a ceremonial civic duty to
uphold the laws they finance with commitment. Rousseau states in the opening page that, "Man is
born free, but everywhere he is in chains. One thinks himself the master of others, and still remains
a greater slave than they." These chains that Rousseau refer to are the constraints that are
strategically placed on the freedom of the residents of the state. Since laws consult the public
interest of the people collectively and suppress the private interest of the individual, they are
essentially chains on the minds and souls of mankind, because people are used as vessels by the
state to fulfill its agenda, under the guise and illusion of individual power to implement change in
the collective.
The author of Leviathan, Thomas Hobbes eloquently emphasizes that the state of nature is, in its
rawest essence, chaotic and savage. In Chapter thirteen of his work Leviathan, he depreciates man's
role in the state of nature by saying, "the life of man, solitary, poore , nasty, brutish and short"(pg.
186). From his perspective, due to the fact that humans dwell in this catatonic state of destitution,
humans naturally yearn for peace. Hobbes suggest that through the formulation of "Leviathan"
through a social contract, achieving peace is a more

Supply Chain
|Module Number: MO0358 |
|Strategic Supply Chain Management |
|(Individual Project) |
INTRODUCTION
1.1 Objective
"Supply chain management = Order to Cash.
As my group project is about Burberry supply chain management so I would like to further ... Show
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In this paper, each of these components will be discussed in the following paragraphs.
3.0 Planning
First step of supply chain management is planning .The planning component is critical to the success
of a good supply chain management system. Therefore, from Burberry year annual report, we can
see Burberry do reviews their brand performance of business each year and well plan for next year.
Also they will review by each season to make sure everything planned are on tracked. Refer to
Burberry 2007 annual report we noticed they mentioned will start supply chain management and
also put a lot of money to buy SAP system as their only platform of their system in order to bring
Burberry business to globalization. It shows the main objective to any strategy a business industry
chooses should be to have materials available at all times in order to ensure the smooth flow of care
for their business while keeping costs under control.
At the beginning of season, Burberry sourcing team and product development, quality control,
designer , merchandising planning and buyers will have big meeting to review what the trend is ,
product and material will be launched for next season in order to plan the strategy. Buyer also will
give souring team an approximately order quantity for souring team to give factory in order to
prepare raw material, trims... etc , to shorten lead–time and to have materials available at all times in
order to ensure the smooth flow of care

Leadership Overview : Angela Ahrendts
Leadership Overview
Angela Ahrendts is one of the most successful women in business of our generation. This is due
largely in part to her exceptionally strong leadership skills. Ahrendts' resume of accomplishments
can stack up with the best in the world and includes honors and awards such as, The Most Excellent
Order of the British Empire for her services to British business in 2013, The Prime Minister's
Business Advisory Group from 2010–present, Oracle World Retail Awards: Outstanding Leadership
2010, ranked #4 on Fortune's 2013 top people in business, and ranked inside Forbes' top 100 Most
Powerful Women in business for the past nine consecutive years (Alexander, 2013). Every company
that Angela has held a leadership role in has experienced great success. However, despite her many
successes and achievements Ahrendts is describe as motivating and humble by her counterparts.
This speaks volumes of not only her vast amount of business knowledge, but also to her ability to
lead people in an effective, relationship–building manner. After much research on Ahrendts and her
work at each company we conclude that she is predominantly a Theory Y leader and supports that
with four key styles and traits. Among those are a balance of task–oriented leadership and
relationship–oriented leadership, in addition to strong administrative skills and interpersonal skill.
Ahrendts uses a combination of all of these styles and skills to effectively lead her subordinates and
drive successful

Rousseau’s Second Discourse
The last paragraph of the prelude to the Second Discourse is an impassioned appeal whose scope
transcends the boundaries of time and space alike, calling for readers to pay attention to the history
of man and society that Rousseau is on the verge of putting forth. Beginning with this authorial
intrusion–a form of literary apostrophe–the essay adopts historical writing as its primary narrative
mode. This method stands in direct contrast with the approach Thomas Hobbes takes in his
Leviathan, in which the Englishman sets out to prove propositions as one might do geometrically, by
preceding from valid arguments and sound premises. Rousseau's rejection of philosophy, at least as
he understands it in the Second Discourse, embodies the emphasis ... Show more content on
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Most importantly for Rousseau, however, is not necessarily how history lets him see how men might
have been or how history lets him strike a balance between grasping the intricacy of human history
and succeeding fluidly from one thought to another; it is how framing his work in such a way lets
him give the greatest demonstrative proof of the point he makes. The first part of the work consists
in a history of mankind until the institution of the social contract, and it reads easily and freely, just
as man in Rousseau's conception was in those days. The second part of the Second Discourse, which
deals with the critique of the social contract itself, however, reads much more heavily, as if
Rousseau were attempting to give the reader a taste of the gravity the social contract itself imposes
upon man. The opening lines of the second half already launch his scathing attack on civil society
by associating this notion with a man who takes advantage of his fellow men:
The first person who, having enclosed a plot of land, took it into his head to say this is mine and
found people simple enough to believe him, was the true founder of civil society. What crimes,
wars, murders, what miseries and horrors would the human race have been spared, had someone
pulled up the stakes or filled in the ditch and cried out to his fellow men: "Do not listen to this
imposter. You are lost if you forget that the fruits of the

Thomas Burberry Research Paper
All Detailed Information About Burberry And Its Return Policy At the age of 21, clothier Thomas
Burberry founded his eponymous company, at first specialising in outside attire. The first retailer
opened in the same 12 months on Winchester street, Basingstoke. In 1879, Thomas Burberry
invented gabardine. Tightly woven and durable, the weatherproof material revolutionized rainwear
with its breathable and lightweight features, and went on to form the foundation of their iconic
trench coat. The origins of their signature outerwear design will also be discovered within the
Tielocken, a coat patented in 1912 and designed by Thomas Burberry. Now worn across the world,
their trench coat has developed over time to end up the so much–acknowledged style

overview of a Luxury Fashion Brand
OVERVIEW OF A LUXURY FASHION BRAND AND WHY IT HAS BEEN AND CONTINUES
TO BE SUCESSFUL
Name:
Tutor:
Course:
Date:
Introduction
The fashion industry is very competitive. Company that venture in fashion should therefore have a
proper marketing strategies that will make it have competitive advantage over the other companies.
Most companies engaging in fashion have therefore turned to luxury brands being that there is
global interest in fashion. Based on the environment that the businesses operate, the target markets
and product attributes as well as marketing methods, the companies have embraced luxury brand
management and fashion marketing strategies that have made them be on top of the fashion industry.
This paper looks ... Show more content on Helpwriting.net ...
The other two diffusion brands are Burberry blue and black that is for the Japan fashion market.
They are also targeted for younger male and female professionals. The multi–brand model of the
company has provided maximum market exposure and extensive consumer demand. The second
benefit of the model is that, it has provided elasticity and market awareness evidenced by the brands
that target specific countries. Additionally, the approach of having broad category of products range
and differential pricing options have provided a marketing move for the company since the
customers have accessed it on that account as well as enable the trading up and down of the brand
levels ("Group Overview," n.d.)..
The brand is known for its trench coats that target the young audience. The product has been
marketed through websites such as artofthetrench.com and celebrity endorsement (Grieve, Idiculla,
& Tobias, 2013).
Distribution channels of the Brand
The brand is exclusively done through the operation of company stores, licensee agreement, and
third party stockists. The company has a retail chain that comprises of four formats. These include
designer outlet stores, department stores, regular retail price and flagship stores located in nearly all
the major cities in Europe and London. The whole sale stockists include the prominent department
stores, duty free shops and specialty fashion retailers. The brand also operates Showrooms in
London, Milan, and Hong Kong among others.

The Supreme Court Of Virginia
In any legal system, there is a notion that the chief end to be achieved is justice. Clearly no one
would advocate for an unjust legal system, but what if the clear distinction between just and unjust
is not so clear? What if there are diametrically opposed moral principles supporting competing
arguments? On three occasions, the Supreme Court of Virginia has declined ruling on whether the
relationship with an assailant 's wife deprives a defendant of the right to self–defense. The Supreme
Court of Virginia should deny a defendant the right to claim self–defense when the following
elements are present: (1) the defendant is charged with murder, (2) the defendant was in the act of
sexual intimacy with the victim's spouse, (3) the victim was ... Show more content on
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It is in the public's interest to maintain a predictable standard of acceptable behavior. Without such a
standard, society will fall into chaos. There are two traditional, primary means for integrating moral
reasoning into the analysis of criminal law. The first is requiring a defendant to have a culpable
mental state for most crimes. The second is the doctrine of affirmative defenses. There are two types
of Affirmative defenses: justifications and excuses. In effect, if a defendant can establish a defense,
the defendant should be acquitted because society believes he took the right or at least a tolerable
action. Excuses, invoke the notion that while what the defendant did was not justified, the defendant
"should not be held accountable for his wrongdoing because he is not to blame for it." Despite the
fact that the criminal law is essentially a moral enterprise, the legally–trained actors in the criminal
justice system rarely explicitly examine exactly what moral principles the system is enforcing. One
reason for the absence of moral analysis is that most lawyers are not trained in moral philosophy.
Generally, legal education has never seriously attempted to incorporate moral principles into
instruction." Another explanation for the absence in moral reasoning in the criminal law is that there
is no need for any deep moral debate concerning the right or wrong of

Burberry Strengths And Weaknesses
The weakness of Burberry is the premium price range of their products. Burberry faces a dilemma.
Many consumers love the company's products such as coats, clothing, and bags but they can't afford
to pay for the full price. Others, like Findlay, could afford the price but aren't moved enough by it to
actually pay out their cash. The pricing of goods or services can represent their quality and
desirability. However, high price range has made it reachable within the pocket of few customers
only. Some customers are affordable for the high price, while there are many younger generation
who desire to have a different lifestyle but can't afford for high priced products. Most of them can't
help but wince when the price is out of their expectation or ... Show more content on
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Burberry may be best known for its extraordinary plaid, but its use of real fur is making the design
house synonymous with cruelty to animals. Taupe plaid might be unattractive, but simply kill an
animal just to wear its fur is horrible. Animals on fur farms spend their entire lives in wire cages,
where they are exposed to all weather conditions. They often go without competent shelter, hygienic
water, and any veterinary care. Fur farmers use the cheapest and easiest killing methods available,
and most of the animals are killed by insert an electric rod into their body and send high volt electric
to cause heart attacks. This killing methods are not always useful, and sometimes when the animals
are being skinned, they will "wake up". Burberry realize about the hardship that goes into every fur–
trimmed product, but they ignore all the problems and continues to use fur in their designs. The
action of Burberry caused an uproar in their country of origin and they forced to close, or they
defined it as, "relocating" their factory. In response to their persistence on using animal fur in their
product, peoples start to boycott their brand and there is a graphic PETA website called "Bloody
Burberry" that details the process with horrifying

Tory Burch Research Paper
Tory Burch began her company by designing clothes in her kitchen after she received a gift of $2
million from her ex–husband. In just less than a decade Burch became a billionaire (Lutz). Tory
Burch is a lifestyle brand filled with originality, color and comfort. The brand accurately represents
who Tory Burch is as a person in regards to her taste as well as her beliefs. Staying true to who
Burch is, she created a global brand with more than 150 freestanding boutiques and a presence in
more than 3,000 department and specialty stores (About Us).
Subsequently, the brand is a representation of Tory Burch, therefore, the common message and
brand DNA reflects who she is. Burch has a unique style, which consists of preppy–bohemian luxe
and preppy boho. Burch stated, "My company is an extension of me, so when I designed my stores I
wanted people to feel that they were in my home" (Tory Burch Quotes). She was inspired to travel
the world at a very young age. Therefore, when she travels around the world with her team she
always dedicates time to explore. Burch and her team prefer to go off the main roads and go to ...
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In 2009 Tory Burch signed an agreement with Luxottica to create her own sunglasses and eyewear
collection. That original contract was only a six year agreement. Recently in 2014 they renewed the
original contract for now 10 years expiring in 2024. Tory plays a big role in the creation of her
eyewear collection. The focus around the glasses has been consistent since 2009 she plays with
colors and graphic prints (Luxottica).Tory's vision is for people to get excited about buying a new
fun pair of sunglasses or glasses. Most of her glasses have unusual shapes like square, cat eyes, and
oversize. Most of her collections are very different from what you see everyday. Since she has such
a unique look she is a big competitor in the eyewear

Short Story On Thomas Ham
Thomas Ham looked out the rainy window. The cars and trucks passed by. He saw the gray
buildings. He was scared. Why? When he got home his mom's boyfriend was probably. His dad died
from saving Tom from a fire. There was no money. They were forced to move to New York City in a
small apartment. The yellow bus slowly came to a stop. Tom got off of the bus. Pressed the button to
call up to his mom, "Hi, mom"
"Hey, you can come up. The key is under the rug," his mom said. He walked through the
passageway. He came upon a courtyard with some old tables and chairs. He walked into his
building. Then he jogged up the stairs with his books. He picked up the key from under the rug. He
turned the key and walked in. He walked into the wood floor and green wall apartment. His mom
was sitting reading on her bed. "Hey, how was your day?" ... Show more content on Helpwriting.net
...
Even though he was 13 and a half he didn't have anything else. It also reminded him of his dad.
Later that night, Tom went to go wash up after he ate his ramen noodles. He brushed his teeth. He
went to his bed and said to his mom, "Will Will here tomorrow?"
"Ya, I know you don't like him but he is a nice guy." Thomas hid under the covers and cried until he
fell asleep.
Thomas woke up and it didn't look like his house. He stood up and stepped on the wool carpet. He
looked at the wooden support beams. He walked down some stairs. He saw a regular kitchen and
dining room. "This must be a dream," he thought to himself. He walked out of the house. There was
a fountain when he walked out. People in medieval clothes were walking around everywhere. There
were white stone roofed house.
People were mumbling when they saw him, "is he the one?"
"Wait is that Thomas?"
"Call the king!"
Thomas looked around anxiously because they were looking at him and talking about him. Then
suddenly everything got quiet. A guy with a crown and

Frederick Douglass, An American Slave
Frederick Douglass is well known for many of his literary achievements. He is best known, now, as
a writer. "As a writer, Frederick Douglass shined. As a speaker, he was the best. There was no
abolitionist, black or white, that was more for his speaking skills." (McFeely, 206) "So impressive
were Frederick Douglass's oratorical and intellectual abilities that opponents refused to believe that
he had been a slave and alleged that he was a impostor brought up on the public by the abolitionists.
In reply, Douglass wrote Narrative Of The Life Of Frederick Douglass, An American Slave (1845),
which he revised in later years: in final form, it appeared in 1882 under the title Life and Times Of
Frederick Douglass." (Graves, 52 ) Frederick's oratory skills left the largest impact on Civil War
time period literature. Douglass's most significant autobiographical works include: Narrative Of The
Life Of Frederick Douglass, An American Slave: My Bondage And My Freedom: and Life And
Times Of Frederick Douglass. These three books are about the same person, and share a similar
message, but are written by Frederick at different times of his life, looking at the past in different
ways. In Narrative Of The Life Of Frederick Douglass, Douglass used a simple, yet educated way to
show how he felt as a slave growing up in Maryland. He describes in the Narrative "I have often
been so pinched with hunger as to dispute with old "Nep," the dog, for

Swot Analysis of Burberry
Burberry Group plc (BRBY) – Financial and Strategic SWOT Analysis Review
Summary
Burberry Group plc (Burberry) is into the global luxury sector. It works in the designing, marketing
and sourcing of outerwear, women's wear, men's wear, non–apparel and children's wear categories.
It distributes through a diversified network of retail, wholesale and licensing channels worldwide.
The company operates its business in three ways by region, by product and by channel. Burberry
distributes its products in Europe, Spain, Americas and Asia Pacific through retail and wholesale
channels and with selective license arrangements. In addition, it licenses third parties to manufacture
and distribute products using the Burberry trademarks. It categorizes ... Show more content on
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Gain key insights into the company for academic or business research.
Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are
incorporated in the profile to assist your academic or business research needs.
Burberry Swot
Strengths
Burberry is uniquely positioned as a classic British apparel brand with high global brand awareness
to capture the globalization of consumer demand. Its distinctive luxury brand with international
recognition and broad appeal. The company's outlook for the accessible luxury goods industry
remains positive from both a geographic and product point of view. Burberry had become positively
hip and popular among a younger demographic. It has a unique history and positioning as the
authentic British lifestyle brand and highly successful merchandising and marketing strategy across
both appeal and accessories. In 2000 Burberry's total sales were 225.7 million and by 2003 sales had
went up to 593.6 million.
Weaknesses
When Burberry brand became licensed across a range of categories, the price,design,and quality of
products were not being looked at anymore. In Asia, wholesalers sold the products to unauthorized
distributors, who then sold the products at prices, channels, and locations without respect to the
brand image and because of that Burberry started to

What Makes A Brand?
Nowadays fashion brand is more in more participate people's life. Consumers prefer trust high
awareness brand rather than nameless brand, for example, there is a survey provided that in the
whole sample was familiar with Tesco brand with 88.7% of participate people choose Tesco product
(Ross and Harradine, 2011). Brand is a relationship between consumers and business, is a
communication for getting familiar with each other. For instance, when someone mentioned
Burberry, people will associate trench coat, when some mentioned Nike, people will associate sports
wear. Brand is a logo, a name, and it also contain numerous aspects, such as, image, product quality,
service, status. Brand effect will impact consumers' choose, therefore, ... Show more content on
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The essay will be divided into four parts. First is a brief background introduction, which are the
situation of fashion market, and brand status importance. Then is literature review, which will
outline the development of brand personality and positioning, definition of brand equity, and the
brand importance. The third part is the applications of Burberry, how Burberry makes decisions on
brand strategies, which aspects Burberry achieve, and what is Burberry's gain.
Literature review
Background knowledge
Brand personality
Aaker (1997) defined brand personality is the set of human characteristics associated with a brand.
Aaker's framework as figure 1 shows, and it represented "Big Five" personality model, which are
the original work (Norman 1963; Tupes and Christal 1958), NEO Model (McCrae and Costa 1989),
Big Five Prototypes (John 1990), ACL (Piedmont, McCrae, and Costa, 1991), and Inter–Circumples
Model (McCrae and Coata 1989). The framework was divided five brand dimensions: sincerity
(Down–to earth, honest, wholesome, cheerful), excitement (daring, spirited, imaginative, up–to–
date), competence (reliable, intelligent, successful), sophistication (upper class, charming), and
ruggedness (outdoorsy, tough).
Figure 1
Brands do indeed possess personalities (Arora and Stoner, 2009). Brand personality in some aspect
could impact consumer's choice, because unique brand personality can be differentiated in the
consumer's mind

Essay On Burberry
April 14, 2016, Burberry reported weaker than expected sales and predicted earnings this year at the
low end of estimates, sending its stock down the most in six months and capping a dismal week for
the luxury–goods industry (Bloomberg, A. Roberts, 2016). The truth is that this is not the first time
that the fashion megahouse has reported poor performance. Burberry shocked the markets back in
2012, with a warning that sales had stalled in the clearest sign that slowing demand from China had
started having an impact on the luxury sector. Burberry Group Plc is a British luxury fashion house,
headquartered in London, England. Its main house focuses on and distributes ready–to–wear
outerwear, fashion accessories, fragrances, sunglasses, and cosmetics. The company is listed ...
In reality though, there was a lot more going on in this situation. Burberry was already aware of the
risks of their increasing reliance on their Asia Pacific market, already seeing the first red flags from
2012. The group did not respond fast enough to the changes in the socioeconomic landscape. In
regards to the brand's decision to assign Mr. Bailey as both the CEO and Creative Officer of the
house, the decision remains to be seen. To sum up, there is no easy answer on what should Burberry
do next. The internal factors reflect a need for a substantial change in the company's managerial
cognition and decision making as well as rearrangements in the company's core in order to stengthen
its desirability and relevance to the consumer. Burberry needs to build its culture through a new
strategy to reflects their values in everything they do. The external factors showcase Burberry's
weakness in reacting quickly to market changes and how necessary it is for the company to invest in
underpenetrated markets to unlock the market opportunity. That way, Burberry can evolve and
elevate

country report on burberry Essay
Country Report on
BRAND MANAGEMENT OF BURBERRY
By
Abhinav Goyal
A0102211183
MBA–M&S Class of 2013
Under the Supervision of
Dr. Ashish S. Noel Department of Finance,
Amity Business School
In Partial Fulfillment of the Requirements for the Degree of
Master of Business Administration ( SAP ) At
AMITY GLOBAL BUSINESS SCHOOL LONDON
DECLARATION
I declare ,
(a)That the work presented for assessment in this Country Report, Amity SAP London is my own,
that it has not previously been presented for another assessment and that my debts (for words, data,
arguments and ideas) have been appropriately acknowledged
(b)That the work conforms to the guidelines for presentation and style set out in the relevant ...
Total revenue growth (Year to 31 March)
Product excellence
In Burberry everything begins and ends with product excellence
Outerwear core
Leveraging the brand's heritage, with innovation and excellence, outerwear continued as the
dominant apparel category and growth driver.
Menswear focus
Burberry made a lot of progress in reclaiming the brand's menswear by leveraging its main
strategies across the potential men's apparel and non–apparel segments. Leather goods
Innovation in design drove strength in leather goods, mainly in the brand's iconic check, leather and

handbags.
Intensify non–apparel
Intensifying on under–penetrated categories to leverage products design ,expertise in merchandizing
and iconic branding further through investing in product improvemnt, marketing and supply chain.
Men's accessories
Men's accessories is the biggest growth driver in non–apparel, (over a third of growth), revenues
increasing by over 50%.
Soft accessories
Growth in cashmere and innovation in fabrications drove strong growth in both males and females
scarves.
Global licences
Burberry has 3 global licensing arrangements: fragrance and Interparfums, Fossil and Luxottica. The
company worked closely with them on marketing and distribution , and conducted regular

A Proposal for a New Market Strategy for the Thomas...
A proposal for a new market strategy for the Thomas Burberry London perfume range 1.0
Introduction The organisation I have decided to propose a new marketing strategy for is Thomas
Burberry. This organisation is a distinctive luxury brand with international recognition and broad
appeal. They design, source, manufacture and distribute high–quality apparel and accessories.
Burberry was founded in Basingstoke, England in 1856; they have a unique heritage associated with
Great Britain and position themselves as the authentic British lifestyle brand. From their founding,
Burberry have established a reputation for innovation, quality and style through developments such
as the invention of gabardine, which the organisation believe was the ... Show more content on
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Table 1: The UK market for cosmetics and fragrances by value at current prices (£m at rsp), 1998–
2002 1998 1999 2000 2001 2002 Cosmetics 585.5 620.0 660.0 714.0 750.0 Fragrances 650.0 655.0
662.5 680.0 705.5 Total 1,235.5 1,275.0 1,322.5 1,394.0 1,455.5 % change year–on–year – 3.2 3.7
5.4 4.4 Rsp– retail selling prices The perfume & cosmetics industry is a very large industry. The UK
retail market for perfumes & fragrances grew by 4.4% between 2001 and 2002, to a value of
£1.46bn. Consumers base their choice of cosmetic or fragrance on the image of a particular brand,
as well as on the product's function. Fashion plays a key role in defining this image, and in–store
presentation and method of distribution are also important factors. According to International
Flavours & Fragrances, the failure rate for new fragrances is approximately 90% after the first year
and 99% after 3 years, so for a fragrance to maintain its popularity for decades, brands such as
Chanel No. 5 and Miss Dior, is no mean feature. Vast promotional spending is necessary to maintain
an established brand, let alone launch a new one. In the year to September 2002 for example,
£34.2m was spent on advertising women's premium fragrances alone, which is a great deal of
money for promoting a brand. Table 2: The UK market for fragrances by sector by value at current
prices (£m at rsp and %), 2002 Value (£) Total (%) Females fragrances 465.5 66.0 Males fragrances
240.0 34.0 Total 705.5 100.0 Fine or

Hobbes, Marx, and Shah
The cold, calculating, and logical brains of Enlightenment thinkers are much different from the
emotional, fantasy–loving mind of Romantics. The Enlightenment was an 18th century movement in
which rationality and science were placed as the number one things a human could have (Brians).
The Enlightenment also propagated the idea equality and liberalism (Brians). Romanticism was an
international movement which occurred after the Enlightenment during the late 1700s to the mid–
1800s (Melani). It placed emotions at the forefront of human thought (Melani). Thomas Hobbes, a
very early Enlightenment thinker, has a variety of ideas which do not coincide with those of Karl
Marx, an early Romantic.
The thinkers of the Enlightenment era, which ... Show more content on Helpwriting.net ...
Therefore, when Hobbes speaks of a state of nature, he is speaking of a state without a governing
body. In the natural state, "Every man was continually engaged in a war against all other men
("bellum universale")" ("The Philosophy of Thomas Hobbes") in an effort to gain power ("Thomas
Hobbes"). In Hobbes's natural state, all men are equal insofar that each man is able to kill every
other man, be it through sheer force, cunning, or by joining his power with others against a stronger
foe (Williams). This "equality" leads Hobbes to claim that "there is no natural source of authority to
order [men's] lives together," (Williams). Also in Hobbes's bellum universale, "'nothing can be
unjust. The notions of right and wrong, justice and injustice have no place [in the state of nature],'"
(Williams). The combination of Hobbesian equality and lack of a universal moral system allow there
for no agreed authority to decide if anyone's actions are allowable or not. Unless "people share the
same moral ideas...at the level of individual judgment," (Williams), no conclusion may be arrived at.
However, identical moral ideas for each and every judgment on each and every person are possible
when political authority exists.
In a Hobbesian society, all men (except the chosen ruler or ruling body), agree to give up or limit
their rights (especially the singular right of nature) in order to create a "social contract" which

Did Thomas Jefferson Abandon His Ethics for the Lousiana...
Did Thomas Jefferson give up his deeply held political values in order to purchase the Louisiana
Territory from the French (P. 2)? This is the major question that has led to much debate within the
early history of America (P. 1). Some historians argue that Thomas Jefferson did, in fact, throw away
his commitment to states' rights and constructionism by the large purchase of Louisiana for the U.S.
(P.1). On the other hand, some believe that President Jefferson supported his political beliefs, the
fortification of the republican government, with the Louisiana Purchase (P. 1).
David A. Carson argues in "Blank Paper of the Constitution: The Louisiana Purchase Debates" that
Thomas Jefferson did abandon his political ideals when purchasing ... Show more content on
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13). In "When the Ends Justify the Means," Barry J. Balleck debates that President Jefferson did not
abandon his political ethics by purchasing the Louisiana Territory (P. 14). Balleck states that the
Louisiana Purchase was "the greatest achievement of Thomas Jefferson's presidency" (P. 14). With
the addition of the new territory to the United States, President Jefferson secured the nation "for
generations, if not centuries to come" (P. 14). Jefferson was confident that purchasing the Louisiana
Territory would encourage the development of an upright Republican populace (P. 14). Surprisingly,
he had many reservations about his authority to purchase Louisiana, but that did not stop him from
laying the treaty before Congress (P. 19). He also knew that, by purchasing Louisiana, the
Federalists power might be lost, but he still pushed forward with the treaty (P. 19). Although many
historians criticize President Jefferson for giving up his most visible political convictions by
purchasing Louisiana, he knew that it would double the size of the United States and ensure much
land expansion for the country (P. 20). He strongly believed that the new territory was "essential to
national security" (P. 21). In President Jefferson's mind, purchasing Louisiana secured the "virtues of
Republicanism in an 'Empire of Liberty'" (P. 22). "The Louisiana

Swot Analysis Of Burberry
Burberry Group plc is a 159 year old global brand with a distinctly British luxury fashion house,
distributing outerwear, fashion accessories, sunglasses, fragrances, cosmetics and perfumes. One of
the United Kingdom's largest branded clothing business companies was founded in 1856 by Thomas
Burberry in Basingstoke, England. The public company has branded stores and franchises around
the world. Burberry has focused on consistently delivering against its strategies, which have
supported its growth. Nowadays, Burberry appears as an iconic fashion brand. Burberry is led by the
long–term distinctive brand. They are customer–centric and are continuously working in the creation
of authentic design of the product. Company Profile: Type Public Company Area Served Worldwide
Sector Consumer Cyclical Industry Fashion Employees 11.000 ... Show more content on
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– "Leverage the Franchise" becomes "Inspire with the Brand". – "Accelerate Retail–led Growth"
becomes "Optimise Channels". – "Intensify Accessories" becomes "Realise Product Potential". –
"Invest in Underpenetrated Markets" becomes "Unlock Market Opportunity". – "Pursue Operational
Excellence". – "Build our Culture". Finance and Share Performance Burberry is mostly sponsored
by its shareholders. They have more than 10 shareholders. The primary (major) shareholders of
Burberry are American Trust Allegiance, Riverbridge Growth Institutional, Comerica Foreign
Equity CIT–Class A, Pear Tree Quality Ordinary. Burberry selling consists on wholesale, licensing,
retail. So, the Burberry financial part consists of the Equity Capital, Shareholders attributable
reserves and Equity attributable to non–controlling interests. In 2014 Burberry (Christopher Bailey)
received a £15m (one of this generation's greatest retention bonuses). It was his second
"exceptional" award; he also got 350,000 shares (worth about £4m) in December

Burberry Marketing
[pic] 1. What was Burberry's brand equity? A brand is a name or symbol used to identify the source
of a product. When developing a new product, branding is an important decision. The brand can add
significant value when it is well recognized and has positive associations in the mind of the
consumer. This concept is referred to as brand equity. Brand equity is an intangible asset that
depends on associations made by the consumer. There are three perspectives from which to view
brand equity: 1. Financial – One way to measure brand equity is to determine the price premium that
a brand commands over a generic product. For example, if consumers are willing to pay $100 more
for a branded television over an unbranded television, the premium ... Show more content on
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It was a way of telling people that something very special was happening at Burberry.[iv]" By 2003
Bravo had achieved her goals. Burberry had not only become popular among a younger
demographic, it had become positively hip. The company had gone from a consumer base of British
soldiers to a base of hip hop moguls and pop icons such as Madonna. 3. Bravo and her associates
were able to develop a series of marketing strategies to create a "unique value proposition" and
address sub brands, licenses, advertising, retailing issues, and the company's status among
consumers. What did they do? Bravo's goal was to transform Burberry from a tired outerwear
manufacturer into a luxury lifestyle brand that was aspirational, stylish, and innovative. The first
thing she did was bring in a new management team. She hired the best of the best. She hired people
with great retail experience and a tremendous understanding of price points and gaps. Step two was
to reposition the brand to attract younger customers while retaining Burberry's core customer base.
A decision was made to position Burberry between Ralph Lauren and Armani and between Coach
and Gucci in accessories. Burberry was to be positioned in the realm of being both "accessibly
luxurious" and "aspirationally functional.[v]" Step three was to update the product line. Outdated
designs were eliminated. The

Website Or Digital Id Evaluation
Assessment 1: Website or Digital ID Evaluation In such a digital age it is critical to have an strong
online presence, now more than ever people are so influenced by what they see online. As a label it
is no longer possible to thrive without social media presence, in a recent study it was observed that
'28% of a users time online is spent on social media, and the average user now logs 1.72 hours a day
on social media' (Adweek.com, 2016). It is important to have an online presence for outbound
marketing, which is where the customer finds you, it will reinforce what you can offer to your target
market, the majority of your customers will head to your online site so it is important that you show
the look and feel of your label and keep them ... Show more content on Helpwriting.net ...
Burberry in the early 2000's suffered with their brand image, the use of their prints was seen on
everything from baseball caps to bikinis Burberry flooded the market with their print and their
image had severely suffered from it in (as seen in the graph sales in the years 2005 and 2006 are
significantly lower) Burberry started to take their signature print off these items to try and regain
some credibility, over the years Burberry has managed to regain their luxury title once more. This
was achieved by making it more exclusive and reducing the amount of Burberry check used in their
garments. 'British–made trench coats and cashmere scarves represent the heart of our product offer.
We took the heritage trench back to its roots with a radical simplification of styles that reconnected
customers to its meaning and purpose, while also bringing the scarf centre stage to launch our first
monogramming service online.' (Burberryplc.com, 2016). Outerwear has been the core essence of
Burberry and remains so today, the iconic Burberry trench coat continues to be the brands bestseller.
Burberry is currently at the forefront of digital marketing in the luxury market. With 6.3million
followers on instagram and 2.9 million page visits in February this year alone Burberry have
captivated an audience through their use of strong visuals, interesting content and branching out
with new and unused platforms unlike any other major fashion house. Christopher Bailey

Fashion Branding And Promotion Of Burberry
Mary Rose Batoon Fashion Branding and Promotion Professor Dena Strong February 11, 2015 A
Repositioning of a Brand "Burberry is mad for plaid." Burberry has been in business for 156 years.
Recognized for its gabardine–checked fabric, invented by founder Thomas Burberry, the Burberry–
lined "trench" coats, worn by British soldiers in WWI, is an icon. Burberry operates retail and
wholesale businesses and a licensing network. At about 235 mainline stores and outlets, and 200–
plus concessions in upscale department stores worldwide, Burberry sells men 's, women 's, and
children 's apparel and accessories. Burberry Prorsum and Burberry London are other brands under
the company. Burberry has experienced a fashion renaissance in the year 2000, and has expanded
into baby clothes, blue jeans, and personal products (Hoovers Company Database). Under the
leadership of Rose Marie Bravo, former president of Saks Fifth Avenue, and a team of highly
qualified managers experienced in interpreting and analyzing consumer market trends, they were
able to reposition the brand from being an old and unexciting brand to a stylish and innovative one.
They were able to give the brand a modern attitude, reintroducing it as a luxury brand, that is both
aspirational and functional, and a brand that attracted younger customers, without alienating its core
customer base–establish a niche in existing gaps without compromising their core values.
Consequently, they have discovered a great positioning between

The Louisiana Territory And How It Changed America Forever
The American landscape has always been that of great majestic glory. But this was not always so.
The westward expansion was not always in the cards for the Americans. The French had mostly
settled from the Mississippi River in the east to the Rocky Mountains in the west and from the Gulf
of Mexico in the south to the Canadian border in the north. With the Louisiana Purchase the U.S
acquired most of that land. How did this land help define the United States of America as a Nation?
This essay will discuss the actions leading up to the Acquirement of the Louisiana territory and how
it changed America forever.
In 1762 France ceded French Louisiana west of the Mississippi River to Spain. The French also
transferred almost all of its remaining North American holdings to Britain in 1763. Spain was no
longer a dominant country and they did little to develop Louisiana during the next three decades in
which they held it. Spain in 1796 allied itself with France causing Britain in a bold move to use its
navy to cut off the Spanish from reaching America.
The Spanish in 1801 signed in secret, a treaty with France to return Louisiana Territory to France.
This set off a series of concerns for the Americans. Americans had been moving westward into the
Ohio River and Tennessee River valley areas since the 1780's and the Port of New Orleans was a
strategic port of entry as well as the Mississippi River which was needed if the U.S was going to be
able to ship good through the Gulf of Mexico.

The Influence of Locke and Hobbes on Government
Thomas Hobbes and John Locke have authored two works that have had a significant impact on
political philosophy. In the "Leviathan" by Hobbes and "Two Treatises of Government" by Locke,
the primary focus was to analyze human nature to determine the most suitable type of government
for humankind. They will have confounding results. Hobbes concluded that an unlimited sovereign
is the only option, and would offer the most for the people, while for Locke such an idea was
without merit. He believed that the government should be limited, ruling under the law, with divided
powers, and with continued support from its citizens. With this paper I will argue that Locke had a
more realistic approach to identifying the human characteristics that ... Show more content on
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This absolute Sovereign will gain power when the citizens have given up the entirety of their rights
to this new authority and agreeing to a covenant. This is considered a rational action, and is the only
option for the body of people to smoothly come together. When that happens, an organized society
forms, in which the consequences of not adhering to the rules and regulations of the covenant will
be so severe, that no one would attempt to violate this contract and disobey the Sovereign. That can
happen since first, the Sovereign has deadly force and is permitted to use it whenever he or she
likes, and, second, the citizens have parted away with all their rights, and cannot protect themselves
from this Sovereign. That fact creates a fearful, and therefore, obedient society. This limitless
Sovereign is justified, based on information from the "Leviathan." As we can infer from Hobbes'
views on human nature, people will always act selfishly and in an evil manner to obtain the things
that they want. As a result, for people to contract into a peaceful society that will have what they
want and need readily available, they must be bound by force. If this distrustful group of people had
an inclination that the governing authority was weak, they would overturn it, fatefully returning
them to the state of nature. Additionally, this absolute monarchy is considered warranted, according
to

Analysis Of ' The ' Je ' Quan D. Sailes Irving
Je'Quan D. Sailes–Irving
APUSH Summer Assignment
Chapter 1:
Chapter 1 focused on introducing two politicians that were about to have a duel on July 11, 1804.
Aaron Burr was the third vice president of the United States and the vice president during Thomas
Jefferson's term. Alexander Hamilton was a founding father of the United States and apart of the
federalist party. Both Hamilton and Burr were each other 's political rival and would insult one
another until they arranged a duel to end their dispute. The duel ended with Hamilton shooting Burr
in the right side causing him to die the next day. Newspapers exaggerated the situation by making it
seem like Hamilton murdered Burr out of cold blood and dwindling his reputation as a politician.
What interested me in this chapter was that in the past they used dueling as a way to handle disputes
between one another. However, I don't think that dueling was the smartest method of settling a coral
between people because it is a selfish act that is similar to suicide and risk ruining your life.
Chapter 2:
Chapter 2 consisted of Hamilton considering to resign from being the secretary of treasury if his
fiscal was rejected because he would then of no use but Jefferson suggested that he could possibly
help Hamilton. Hermetic meetings were hosted at Jefferson's home, and they were arranged and
called "dinners". During these dinners Thomas Jefferson invited Alexander Hamilton and James
Madison so that they can discuss the if

James Monroe And The American Revolution
James Monroe, born in Westmoreland County, Virginia, to Spence Monroe and his wife Elizabeth
Jones Monroe, was a very prominent man in history. James Monroe was also a very ambitious man
who would, at most times, be a potential rival to many of his close companions in the presidential
elections. He was the seventh Secretary of State, served as a member of the Congress of the
Confederation, served as a U.S. Senator, served as the governor of Virginia, and was the fifth U.S.
president. Monroe also served as the Secretary of War during the War of 1812. James Monroe was
very active in the American Revolution, and, even later after the war was over, he was very active in
politics. He traveled many times often to foreign countries dealing with affairs concerning various
treaties to help keep the peace between countries or expand countries. James Monroe was born on
April 28, in 1758 to Spence Monroe and his wife Elizabeth Jones Monroe. Spence Monroe was a
prosperous planter who also practice carpentry. James Monroe 's mother was of Welsh heritage, and
his father 's ancestry could be traced to a relative who fought in the English Civil Wars alongside
Charles I. This relative was later captured and exiled to Virginia from England. James Monroe was
homeschooled with his other siblings by his mother until the age of eleven. After he was
homeschooled, Monroe attended Campbell Town Academy, which was run by Reverend Archibald
Campbell. At Campbell Town Academy, James Monroe

Samsung Swot Analysis
Company Background: Samsung is a South Korean multinational company those beginning its
business as a tiny commerce company and right now turning into world largest corporation. The
corporate deals with its business in many sectors like advance technology, finance, petrochemical,
semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The
corporate was established in 1969 in Suwon, South Korea and notable globally for its electronic
merchandise (Kelly, 2011). The corporate is producing many latest technologies, electronic
appliances like mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and
alternative products. The corporate runs its operations and sales its merchandise ... Show more
It is illustrious company in the worldwide (Michell, 2010). Moreover, significant assets in the
technology section, more technology patents and more proficient staff facilitate it to keep up its
position in the international market.
Weakness: The Corporate is developing totally different new models of smartphones and laptops,
however the cost of its products are on top of alternative regional and international competitors
(Butow & Watson, 2013). Moreover, the model of its products is less attractive than competitors '
products is additionally the weakness of Samsung.
Opportunities: The major opportunities of Samsung are the entry within the different markets and
countries in the region of Asia, Africa and America. The corporate would peek to enter in the
different countries to supplement its sales and revenue. Moreover, Samsung would target on the
other industries to raise the gross revenue of the group. Moreover, a lot of opportunities in electronic
and software section through innovate technology and introduce latest technological phones, tablets
and laptops (Krishnamacharyulu, 2011). Through providing the latest technologies, latest hardware
and software phones, laptops and tablets the corporate will improve its position in the internatioal
competitive market.
Threats: The high competitions in the smartphones, tablets and laptops sector are created threat of
the Samsung. Nokia, Apple, Sony Ericsson and BlackBerry are the main

Social Contract : The Blend Of Government And Freedom
Rousseau Social Contract; the Blend of Government and Freedom Elise Rozenberg Survey of
Modern History I July 13, 2015 "Daring ideas are like chessmen moved forward; they may be
beaten, but they may start a winning game."[ ] These words can be applied to the progression of
history. Throughout history, there have been many radical thinkers whose ideas, though initially
criticized, have become the catalyst of great change. Though, the radical thinkers were met with the
criticism and disdain of the people, eventually, their ideas slowly impacted society. The
Enlightenment was one of the greatest time periods in history where many ideas and philosophies
greatly influenced history as we know it. The Enlightenment was an intellectual movement that
questioned the aspects of the absolutist regime of monarchs such as King Louis 14 of France, and
strongly challenged the religious beliefs. In years prior to the Enlightenment, the people sought out
answers from positions of authority, such as the church or monarchy. The Enlightenment
emphasized an alternative, the use of reason to seek answers. With the emphasis on reason came
many social and political philosophies that challenged the preconceived notion of divine right of the
monarchy. Many enlightened thinkers, or philosophes, wrote about the natural rights of people and
the role of government in society.[ ] From the Renaissance Era through the Scientific Revolution,
the Church had slowly lost their influence on

Tesco Group Inc And Hermes Company And Their Ratios Essay
1. Introduction: In this coursework I am going to compare the two companies Burberry Group Inc
and Hermes company and their ratios. Both companies are two well known companies. This study
will financially compare these two companies by using ratio analysis. The reason for why I chose
two contrasting companies is because it would be interesting to see how each company 's ratios
helps them to be so successful. Obviously the aims and objectives will vary from one another but
their also may be some similarities, even though the companies are two separate stores. 2. History of
the companies: Let's begin to talk about the history of The Burberry company first: Burberry Group
Inc is a British luxury fashion house, headquartered in London, England. Its main fashion house
focuses on and distributes ready–to–wear outerwear, fashion accessories, fragrances, sunglasses, and
cosmetics. Established in 1856 by Thomas Burberry, originally focusing on the development of
outdoors attire, the fashion house as moved on to the high fashion market developing pattern–based
scarves, trench coats, and other fashion accessories. The first shop opened up in the Haymarket,
London, in 1891. Burberry was an independent family controlled company until 1955, when it was
reincorporated. The fashion house has dressed notable actors, world leaders, musicians, and athletes
such as Humphrey Bogart, Audrey Hepburn, Peter Sellers, and Ronald Reagan. Its distinctive check
pattern has become one of its

Burberry Brand Life Cycle : Burberry Essay
Burberry Brand life cycle Introduction (1956~1900s) The history of Burberry started in 1856 by
dress maker Thomas Burberry. His store had developed a reputation for selling a quality range of
outerwear By 1870 and the success of Burberry was accelerated with the invention of innovative
fabric 'gabardine' in 1880 Growth (1910s~1950s) During the WWⅠ(1914~18) Burberry was
commissioned by the war office to design a new uniform for the British officers and it is the origin
of Burberry's iconic trench coat and the trademark Burberry Check pattern. In 1960s, Burberry
trench coat was worn by top celebrities in popular movies and Burberry's fame became further
higher accordingly. Maturity (1960s~ mid1990s) From 1967 Check used for umbrellas, scarves,
luggage (Barton and Pratley, 2014). At mid–1980s, exports constituted two third of company's sales
mainly to American and Asian consumers those who desired 'Britishness'. Burberry started licensing
without controlling quality and the market was flooded with Burberry check. Therefore, the luxury
heritage of the company had been severely affected Decline (mid 1990s~mid 2000s) Due to the
indiscreet licensing, the market is flooded with dowdy Burberrys covered with check. Also the
credibility of Burberry were damaged by 'Chav' generation symbolizing themselves with Burberry
check. When Rose Marie Bravo joined Burberry as a CEO in 1997, major department stores Harvey
Nichols and Selfridges did not even stock Burberry ranges, and Harrods

An Evaluation Of The Production And Consumption Of A...
This is a critical evaluation of the production and consumption of a Burberry trench coat, which will
also include a brief history of the trench. The text will cover an evaluation of shape, colour, form
and material. It will also cover the processes and materials involved in the production. This will
include wider meanings of the trench and its social functions, such as why is the trench coat so
popular, and how does it stay that way. And most importantly, it will cover the key problems of
which, Burberry might loose their success in the future.
The trench coat includes a fairly long history. Schneider Sven, (2006) As mentioned by Sven, at
present, the trench coat is universally classified as a raincoat. He includes in his article, it has ...
The coat also became very sticky in the heat and too solid in the cold. Schneider Sven (2006). This
is also a very uncomfortable feature, which a wearer shouldn't experience. Because of it's unlikable
features, the coat had became ostracized by the late 1830s. Schneider Sven (2006) As we know now,
the invention was a great find, but it didn't stay popular because of it's numerous negatives. This
brings us to the next craftsmen that competed to make a raincoat work.
There were two more craftsmen who were competing to produce the best raincoat at the time.
Unlike Macintosh with a rubberized version, John Emary developed an exceptional raincoat, that he
called Aquascutum. Aquascutum was named after a latin term aqua, which translates as water and
scutum. Schneider Sven (2006) Aquascutum was very successful and started producing coats for
British soldiers, but not long after, Thomas Burberry became a high competitor. Baren Mourice
(1996) He followed a completely different approach. Instead of using wool for the fabric, he decided
to use something tougher. The fabric he used was woven of a long staple Egyptian cotton yarn that
was waterproofed before and after the weaving. It was called Gabardine. The advantages of the coat
were quite observed. It was scentless, lightweight, water–resistant and hard wearing. The material
was

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