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        Digital Content Strategy for Online
    Marketers to Optimize Reach & Income


             This free ebook has been brought to you by www.TranscriptionPRO.net
What is content strategy?

Content strategy is the planning, development and management of
informational content – written or in other media. It is also the strategic use
and re-use of content to generate desired responses (in the form of comment
from readers, purchases from clients, love from fans, etc).

It is the process by which the impact of content is maximized by re-distribution
and re-purposing of content into other media, where appropriate.

Content strategy is required to achieve business goals and objectives.
Therefore a good content strategy should have readability, share-ability and
find-ability.


                This free ebook has been brought to you by www.TranscriptionPRO.net
Why is content strategy required for podcasters

Simply put, every podcaster and online marketer needs content strategy. We
require content strategy to maximize the impact and reach, and to maximize
the earnings from our creative contents.

Most podcasters, whether they are producing audio podcasts on iTunes or
videos on Youtube, suffer from lack of exposure and limited ways to monetize
to really make them money.

These twin problems are solved or can be solved by carefully laying out a
content strategy for your podcasts.



             This free ebook has been brought to you by www.TranscriptionPRO.net
Podcasts usually lack in at least one or the other of the three vital elements of
readability, shareability or findability.

That is, podcasts are usually not readable (you can only hear and see them),
not easy to share (you can’t print out a video and show your friend!) and they
are not search engine optimized (not SEO’d).

With the help of transcription podcasters can develop products (books/ebooks)
and courses that earn money and promote their businesses.




               This free ebook has been brought to you by www.TranscriptionPRO.net
This free ebook has been brought to you by www.TranscriptionPRO.net
The Role of Transcription in Podcast Content Strategy

A good podcast content strategy has transcription at the core of its strategy.
This is because transcription allows for re-distribution and re-purposing of
podcasts in various media.

Transcription solves the problem of readability, share-ability (easily quote a
paragraph from the whole article, tweet a line from the passage, print out the
whole article and share it with friends and family, etc) and find-ability (Google
loves keyword-rich text content).




              This free ebook has been brought to you by www.TranscriptionPRO.net
Transcription is the “missing link” in the chain of content production and
business profitability. It is the missing ingredient for bloggers and online
entrepreneurs who are not successful.

Transcription converts a multimedia content into text content that is search
friendly, easily shared and converted into other formats (PDF, txt, HTML, etc)
and re-purposed into books and ebook, even.

Transcription turns a simple series/collection of podcasts into informational
products like ebook/book or online courses, etc. It’s the easily way to start
earning passive income actively!




              This free ebook has been brought to you by www.TranscriptionPRO.net
As you can see from the above diagram, transcription turns a video or audio
into -

    caption for the video/audio (to reach out to the hearing impaired and
         non-native language speakers)
    downloadable PDF on your website to offer subscribers, etc
    becomes a blog post (allows affiliate marketing and contextual ads
         display)
    use the article for article marketing (promotes your business)
    turn it into an ebook/book (passive income on auto-pilot)
    submit as guest post on other blogs to promote your business



                This free ebook has been brought to you by www.TranscriptionPRO.net
 use it as part of your premium online course (passive income on auto-
     pilot)
   use it as a content for your newsletter (engage your fans, subscribers
     and prospects)
   content for membership sites (passive income on auto-pilot)

And, I’m sure you can think of more ways to use or re-purpose the podcasts
into premium products.

Transcription allows multimedia digital contents (webinars, seminar
recordings, podcasts, etc) into informational products that establish you as the
thought leader and market leader in your niche.


              This free ebook has been brought to you by www.TranscriptionPRO.net
Transcription allows you to be everywhere and anywhere – establishing your
brand. Don’t restrict yourself or your podcast only to Youtube or your blog.

Transcription is an investment all podcasters should make to use their digital
content to propel their business to the next level.

Your Turn: Do you have a content strategy for your podcasts, webinars and
videos? Do share with us!




              This free ebook has been brought to you by www.TranscriptionPRO.net
How to contact us for transcribing your recordings

Contact us via the Contact page. Alternatively, fill up the Quotation form to get
a quote for your interview transcription requirements.

We are a reliable transcription services provider. We are experts in
transcribing interviews. We guarantee you’ll get the best transcription
services from us. Check out what our clients and customers say about us.




              This free ebook has been brought to you by www.TranscriptionPRO.net
About the Author: Carey Suante is a writer and entrepreneur. He loves social
media and started TranscriptionPRO Services after years of experience in
blogging and internet marketing. He can help you in typing and transcribing
your digital recordings today. Get a no-obligation Transcription Quotation
today for all your typing and transcription requirements. Contact him at
careysuante@gmail.com any time!




             This free ebook has been brought to you by www.TranscriptionPRO.net
Some of our clients include:




This free ebook has been brought to you by www.TranscriptionPRO.net

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Digital content strategy for online marketers to optimize reach & income

  • 1. TranscriptionPRO Services is a professional transcription service providing audio & video transcription services online. Visit us today for an affordable yet experience affordable transcription services. Digital Content Strategy for Online Marketers to Optimize Reach & Income This free ebook has been brought to you by www.TranscriptionPRO.net
  • 2. What is content strategy? Content strategy is the planning, development and management of informational content – written or in other media. It is also the strategic use and re-use of content to generate desired responses (in the form of comment from readers, purchases from clients, love from fans, etc). It is the process by which the impact of content is maximized by re-distribution and re-purposing of content into other media, where appropriate. Content strategy is required to achieve business goals and objectives. Therefore a good content strategy should have readability, share-ability and find-ability. This free ebook has been brought to you by www.TranscriptionPRO.net
  • 3. Why is content strategy required for podcasters Simply put, every podcaster and online marketer needs content strategy. We require content strategy to maximize the impact and reach, and to maximize the earnings from our creative contents. Most podcasters, whether they are producing audio podcasts on iTunes or videos on Youtube, suffer from lack of exposure and limited ways to monetize to really make them money. These twin problems are solved or can be solved by carefully laying out a content strategy for your podcasts. This free ebook has been brought to you by www.TranscriptionPRO.net
  • 4. Podcasts usually lack in at least one or the other of the three vital elements of readability, shareability or findability. That is, podcasts are usually not readable (you can only hear and see them), not easy to share (you can’t print out a video and show your friend!) and they are not search engine optimized (not SEO’d). With the help of transcription podcasters can develop products (books/ebooks) and courses that earn money and promote their businesses. This free ebook has been brought to you by www.TranscriptionPRO.net
  • 5. This free ebook has been brought to you by www.TranscriptionPRO.net
  • 6. The Role of Transcription in Podcast Content Strategy A good podcast content strategy has transcription at the core of its strategy. This is because transcription allows for re-distribution and re-purposing of podcasts in various media. Transcription solves the problem of readability, share-ability (easily quote a paragraph from the whole article, tweet a line from the passage, print out the whole article and share it with friends and family, etc) and find-ability (Google loves keyword-rich text content). This free ebook has been brought to you by www.TranscriptionPRO.net
  • 7. Transcription is the “missing link” in the chain of content production and business profitability. It is the missing ingredient for bloggers and online entrepreneurs who are not successful. Transcription converts a multimedia content into text content that is search friendly, easily shared and converted into other formats (PDF, txt, HTML, etc) and re-purposed into books and ebook, even. Transcription turns a simple series/collection of podcasts into informational products like ebook/book or online courses, etc. It’s the easily way to start earning passive income actively! This free ebook has been brought to you by www.TranscriptionPRO.net
  • 8. As you can see from the above diagram, transcription turns a video or audio into -  caption for the video/audio (to reach out to the hearing impaired and non-native language speakers)  downloadable PDF on your website to offer subscribers, etc  becomes a blog post (allows affiliate marketing and contextual ads display)  use the article for article marketing (promotes your business)  turn it into an ebook/book (passive income on auto-pilot)  submit as guest post on other blogs to promote your business This free ebook has been brought to you by www.TranscriptionPRO.net
  • 9.  use it as part of your premium online course (passive income on auto- pilot)  use it as a content for your newsletter (engage your fans, subscribers and prospects)  content for membership sites (passive income on auto-pilot) And, I’m sure you can think of more ways to use or re-purpose the podcasts into premium products. Transcription allows multimedia digital contents (webinars, seminar recordings, podcasts, etc) into informational products that establish you as the thought leader and market leader in your niche. This free ebook has been brought to you by www.TranscriptionPRO.net
  • 10. Transcription allows you to be everywhere and anywhere – establishing your brand. Don’t restrict yourself or your podcast only to Youtube or your blog. Transcription is an investment all podcasters should make to use their digital content to propel their business to the next level. Your Turn: Do you have a content strategy for your podcasts, webinars and videos? Do share with us! This free ebook has been brought to you by www.TranscriptionPRO.net
  • 11. How to contact us for transcribing your recordings Contact us via the Contact page. Alternatively, fill up the Quotation form to get a quote for your interview transcription requirements. We are a reliable transcription services provider. We are experts in transcribing interviews. We guarantee you’ll get the best transcription services from us. Check out what our clients and customers say about us. This free ebook has been brought to you by www.TranscriptionPRO.net
  • 12. About the Author: Carey Suante is a writer and entrepreneur. He loves social media and started TranscriptionPRO Services after years of experience in blogging and internet marketing. He can help you in typing and transcribing your digital recordings today. Get a no-obligation Transcription Quotation today for all your typing and transcription requirements. Contact him at careysuante@gmail.com any time! This free ebook has been brought to you by www.TranscriptionPRO.net
  • 13. Some of our clients include: This free ebook has been brought to you by www.TranscriptionPRO.net