The document discusses the significant impact of mobile devices on consumer purchasing behavior, highlighting how over 90% of consumers use smartphones for shopping. It notes a shift in retail advertising spending towards mobile optimization and indicates that mobile marketing strategies are essential for engaging customers and driving sales. Key insights reveal that mobile devices are influencing shopping paths and decisions, emphasizing the need for targeted advertising in this space.

1. Mobile Influences
Purchasing Power

2. "The explosion of mobile access across the globe has shaken
foundations of traditional sales funnel. With mobile devices
in hand, consumers are always shopping — be it at home,
on the subway or at work. New buying habits demand
new approaches to consumer marketing and those in
mobile marketing space need to be at the ready to serve them"
- Chuck Martin, CEO Mobile Future Institute
& author of Mobile Influence: The New Power of the Consumer

3. mCommerce changes
consumers' shopping behaviour

4. Retail spending graph is growing because of Mobile
More than
90%
use smartphone &
other mobile devices
for shopping
Almost
50%
mobile users browse
internet more because
of mobile devices
26%
smartphone users &
35% tablet users
shop more because
of mobile devices

5. There has been a remarkable shift of retail advertising
to Mobile space
53%
More spending for
Mobile website
Optimization
46%
More Spending for
developing Mobile sites
for brands
36%
More spending for
marketing & branding
through Mobile sites

6. Mobile influences purchasing paths and decisions...

7. ...driving conversions through searches
Easy to find stores Check price, validate
purchase from store
Research before
purchase Purchase
Searching shopping info
84%
Home
36%
While Travelling
51%
In Store
46%
While in a Queue

8. Most important job
of an advertiser
is to choose the right medium
to catch the right audience
when they search for...
Beauty Products
Electronics Items
& Games Shoes
Clothes Jewelry
Watch

9. So, how does it all help?
45%
Deeper customer engagement
to drive sales
through personalized offers
41%
Deeper customer engagement
to build loyalty
through mobile channels
35%
Deeper insights
into shopper behavior through
mobile site or app insights

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info@capitalnumbers.com
or
www.capitalnumbers.com