MARKETINGBy Vernessia Grant
SPECIAL FEATURESWhat is aMarketWhat isMarketing The MarketMixHow areproductstransported?Activity
WHAT IS A MARKET?A market may be define as theplace where people meet toexchange, or buy and sell goodsand servicesIt is...
WHAT IS MARKETING?According to the Institute ofMarketing it is defined as theresponsible for identifying,anticipating and...
THE MARKET MIXThis is a set of decision thatneeds to be considered prior tointroducing a new product. Thesefour P’s are:...
THE MARKET MIX
PRODUCTAccording to marketingmix.co.uk This isthe 1st p which is the unit that anorganization wants to supply in themarke...
PRODUCTS CONT’D A firm will have to consider the following factors whenchoosing a product to produce.Size Terms of SalePr...
EXAMPLE OF PRODUCTS
CONCEPTS OF MARKETINGThere are three main conceptsthat businesses may use to satisfyconsumers’ wants. These are Sales Co...
SALES CONCEPTThis is where the business tries tosell something before learningwhat the customers want.
MARKET CONCEPTThis is where the firms looks atwhat the consumers want andthen try to meet the demands ofthe customer.
CUSTOMER CONCEPTThis is where a firm tries to meetthe demands of customers despitehaving other goals in mind.
WHAT IS MARKET RESEARCHAccording to Karlene Robinson andSybil Hamil, this is the process offinding out about a particular...
BRANDING AND PACKAGINGBrand- According toDictionary.com, brand is thename, term, design, symbol, orany other feature that...
PICTURE OF BRANDS
BRANDING AND PACKAGINGCONT’DPackaging-is the science, art,and technology of enclosing orprotecting products fordistributi...
PICTURES OF PACKAGING
Label- An item used to identifysomething or someone, as a smallpiece of paper or cloth attached toan article to designate...
PICTURES OF LABELS
PRICEThis is the amount that is askedfor a product. The price of aproduct should be attractive toconsumer, better than co...
PROMOTIONThis is where firm informs thecustomers about their product.This is done by: Advertising Sales Promotion Pers...
ADVERTISING This is the method that businessesand companies use to promote theirgoods and services, in order toincrease s...
ADVERTISING CONT’D Make consumeraware of the product Increase sale Promotes demandwhich makes massproduction possible ...
SALES PROMOTIONThese are short term incentivesgiven to wholesalers, retailers orconsumer by a firm to promotesales.For e...
PERSONAL SELLINGThis is a presentation made byindividuals representing a sponsorto prospective buyers to persuadethem to ...
PUBLIC RELATION/PUBLICITYThis is the act of attracting the mediaattention and gaining visibility withthe public. Publicis...
PLACE In marketing, place is seen as theway in which products aredistributed to reach the consumer.
CHANNELS OF DISTRIBUTIONWHOLESALER FRANCHISEERETAIL OUTLET importer/ retailer SALESdistributor AGENTPRODUCERCONSUMER
HOW ARE PRODUCTSTRANSPORTEDGoods are transferred by thefollowing:AirRoadRailPipelineSea
ACTIVITYClick here to continue to the Activity
COMPLETE THE FOLLOWINGSENTENCES The ___________ is the item to be manufactured. ______________ is the method of making t...
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Marketing

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Marketing

  1. 1. MARKETINGBy Vernessia Grant
  2. 2. SPECIAL FEATURESWhat is aMarketWhat isMarketing The MarketMixHow areproductstransported?Activity
  3. 3. WHAT IS A MARKET?A market may be define as theplace where people meet toexchange, or buy and sell goodsand servicesIt is also the actual or potentialbuyers of a product.
  4. 4. WHAT IS MARKETING?According to the Institute ofMarketing it is defined as theresponsible for identifying,anticipating and satisfyingconsumers’ requirementsprofitable.
  5. 5. THE MARKET MIXThis is a set of decision thatneeds to be considered prior tointroducing a new product. Thesefour P’s are:ProductPricePromotionPlace
  6. 6. THE MARKET MIX
  7. 7. PRODUCTAccording to marketingmix.co.uk This isthe 1st p which is the unit that anorganization wants to supply in themarket. It might be a tangible object or anintangible service. Tangible products areitems such as consumer goods (soaps,toothpaste, and spoons) while intangiblecan be services like tourism. This is themost crucial thing in an organization.
  8. 8. PRODUCTS CONT’D A firm will have to consider the following factors whenchoosing a product to produce.Size Terms of SalePrice Services offeredPackaging Brand NameColour Style and FashionThe image of the firm Type of CustomerQuality of the raw materials
  9. 9. EXAMPLE OF PRODUCTS
  10. 10. CONCEPTS OF MARKETINGThere are three main conceptsthat businesses may use to satisfyconsumers’ wants. These are Sales Concept Marketing Concept Customer Concept
  11. 11. SALES CONCEPTThis is where the business tries tosell something before learningwhat the customers want.
  12. 12. MARKET CONCEPTThis is where the firms looks atwhat the consumers want andthen try to meet the demands ofthe customer.
  13. 13. CUSTOMER CONCEPTThis is where a firm tries to meetthe demands of customers despitehaving other goals in mind.
  14. 14. WHAT IS MARKET RESEARCHAccording to Karlene Robinson andSybil Hamil, this is the process offinding out about a particularmarketing problem or situation bygathering, analysing and interpretinginformation in a systematic way.NB. In order for a firm to find out whata customer wants they must firstconduct a market research.
  15. 15. BRANDING AND PACKAGINGBrand- According toDictionary.com, brand is thename, term, design, symbol, orany other feature that identifiesone sellers product distinct fromthose of other sellers.
  16. 16. PICTURE OF BRANDS
  17. 17. BRANDING AND PACKAGINGCONT’DPackaging-is the science, art,and technology of enclosing orprotecting products fordistribution, storage, sale, anduse. Packaging also refers to theprocess of design, evaluation, andproduction of packages.
  18. 18. PICTURES OF PACKAGING
  19. 19. Label- An item used to identifysomething or someone, as a smallpiece of paper or cloth attached toan article to designate its origin,owner, contents, use, ordestination.BRANDING AND PACKAGINGCONT’D
  20. 20. PICTURES OF LABELS
  21. 21. PRICEThis is the amount that is askedfor a product. The price of aproduct should be attractive toconsumer, better than competitorsprice yet enough to cover the costof production at a profit.
  22. 22. PROMOTIONThis is where firm informs thecustomers about their product.This is done by: Advertising Sales Promotion Personal Selling Public Relations
  23. 23. ADVERTISING This is the method that businessesand companies use to promote theirgoods and services, in order toincrease sales.They are two forms of advertising1. Direct- e.g. free samples, circularetc,2. Indirect-e.g. Newspaper,television etc.
  24. 24. ADVERTISING CONT’D Make consumeraware of the product Increase sale Promotes demandwhich makes massproduction possible Through massproduction morepeople are employed They sometimedeceive the public byexaggeration The cost of advertisingis usually borne bycustomers Resources that couldbe utilized in a betterway are sometimeswastedAdvantages of AdvertisingDisadvantages ofAdvertising
  25. 25. SALES PROMOTIONThese are short term incentivesgiven to wholesalers, retailers orconsumer by a firm to promotesales.For example,Free samples, coupons,premiums, price discount, contestand sweepstakes, trade showsetc.
  26. 26. PERSONAL SELLINGThis is a presentation made byindividuals representing a sponsorto prospective buyers to persuadethem to purchase a product.
  27. 27. PUBLIC RELATION/PUBLICITYThis is the act of attracting the mediaattention and gaining visibility withthe public. Publicist that carries outpublicity while Public Relation is thestrategic management function thathelps an organization communicate,establish and maintain relation withthe important audiences, It can bedone internally without the use ofmedia
  28. 28. PLACE In marketing, place is seen as theway in which products aredistributed to reach the consumer.
  29. 29. CHANNELS OF DISTRIBUTIONWHOLESALER FRANCHISEERETAIL OUTLET importer/ retailer SALESdistributor AGENTPRODUCERCONSUMER
  30. 30. HOW ARE PRODUCTSTRANSPORTEDGoods are transferred by thefollowing:AirRoadRailPipelineSea
  31. 31. ACTIVITYClick here to continue to the Activity
  32. 32. COMPLETE THE FOLLOWINGSENTENCES The ___________ is the item to be manufactured. ______________ is the method of making theproduct known to the public The _________ is the monetary value customersare willing to pay for the item. This is done through___________, ___________,___________ and___________________ ____________ is the pattern of distribution to getcommodity top the consumer

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