This is my initial idea of the kind of fonts, colour
and design I will use throughout my campaign for
The fonts are bold so that they stand out and
make people want to read them, the first is
probably the style that I will use, this is because it it
is sharper and more more aesthetically pleasing.
The second font is to rounded and therefore
doesn’t suit the serious nature of the campaign.
I will be using purple as the colour for my
campaign, this is because purple is the colour for
stomach cancer. I could use a different colour but
all cancers have their own colour so to use a
different colour may confuse people as they are
already aware of this.
The word cancer being erased is an idea that I
like. This is because stomach cancer is more
treatable in the early stages and could easily
reduce the death rate of people diagnosed with
stomach cancer. I would need to make this
appeal to an older audience so I may need to
use a different technique to get this point across.
This is because stomach cancer is more common
with people 50 and over. I would also need to
make it appeal equally to men and women but
make a point of saying it affects more men than
women, I would need to incorporate this factor
into the campaign.
My second idea for this campaign would be for focus on the main causes of cancer and how that can affect
you. I have chosen that font so that it stands out as much as the image that will go alongside. For example,
the first poster from the Canadian Cancer Society, it uses a bold font to make the text stand out as much as
the stomach with the watermelon on. This is targeting the risks that smoking has.
The second poster shows that there is only a matter of time before you can be affected by cancer, this is by
using dominos. It also shows that once one thing happens, it all happens.
The third is an image that I could use to show one of the signs that you could have an ‘OG’ cancer, food
sticking in your throat. This shows clearly what it would feel like to have this symptom, they highlight it by using
red to show that it would be a burning sensation.
They all show the negative affect of cancer and negatives of smoking, one of the main causes of stomach
cancer. I could further this negative view of stomach cancer by showing what the other causes are and how
they affect you.
I would use purple and yellow and my colours to get this pint across. This is because they are complementary
colours. The yellow would stand out next to purple and this would make the text more clear.
For this idea, I would focus on how you can try to avoid cancer. Obviously you can’t always prevent it but there are
ways to try and make sure the risk is lower. With stomach cancer, the main causes are; diet, smoking, gender and
If people stop smoking, and change their diet, this will lower the chances of them getting stomach cancer. Age can’t
be avoided and neither can gender, so by changing the other two factors, it would help their chances.
I would show how changing these factors of their lives would help them by using info graphics. This would show facts
and figures and ways to eat healthily to improve their lives. I would use the font shown below for the text in the info
graphics, this is because this type of font has be proven to be more appealing to an older audience, this is because it
is clear and easy to read. I will also use the colours shown on the bottom line of the colour chart. This is because these
colours are the colours that people from my target audience chose to be their preferred colours.
By using these factors in my info graph, it will help me create something that is easy and interesting to look at and
read but also something that will appeal to my target audience.
Because stomach cancer affects about double the amount of men as women, I could
try and focus on this. I could run two sides of the same campaign, one for men and one
The affects and risks are the same for both genders, however men struggle more with
going to the doctor and getting things checked out than women do. The examples I
have chosen show the angle that I would go for, challenging men almost, to go to the
The first image is showing how common cancer is in men, that is for prostate cancer,
however I could use a similar thing for stomach cancer. The second image is using a
celebrity to make people want to read about this subject. The last three images show the
challenging aspect of these campaigns, showing what ‘real men’ do.