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1. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
"How to stimulate the brain by shining light
through your ears"
Technology affecting the mind
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Kurzweils Blog Post

2. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Speculative Concept
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind
Stimuli affecting human anxiety & behavior

3. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Ethnographic Research
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind
Observed people relaxing, relieving and improving mood in
variety of different ways

4. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Ethnographic Research
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind
Relaxed
Calm/ Quiet Surroundings
Natural Light/Space
Spent several hours in sun
Peaceful

5. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Ethnographic Research
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind
Joyful
Comfortable
Well lit surroundings
Alcohol

6. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Ethnographic Research
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind
Focused
Active
Calm

7. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Ethnographic Research
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind
Dimly lit
Quiet

8. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Ethnographic Research
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind
Dimly lit
Quiet
People smiling

9. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Ethnographic Research
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind
Something that would be time efficient in affecting and
improving mood and relieve anxiety. No need to spend hours
in the sun, hanging out with friends, waiting at the pharmacy.
Unmet Need 1

10. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Ethnographic Research
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind
A stimuli that relieves anxiety with no bodily side effects of
alcohol, drugs, supplements, UV rays etc.
Unmet Needs 2

11. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Interim Proposal
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind
A small everyday use medical head band that covers the eyes
and temporal region to relieve anxiety naturally through touch
sensors, smell, heart rate, brain activity and eye movement.

12. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Interim Proposal
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind
This product allows one to relieve high stress and anxiety time
efficiently without use of drugs, alcohol or UV rays

13. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Interim Proposal
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind
The product has the capability to relieve high anxiety and calm
through touch adjustment of music, light, sensory smell, and
massage of the temporal area and eyes.

14. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Brand Name Development
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind
Kurzweill’s Blog
& Ethnographic Research
Developing Combinations Brand Name
mood
relax
drugs
calm
stress
health
anxiety
behavior
alcohol
tranquil
serene
euphoria
well being
panic
frenzy
serquil
transphoria
wellphoria
wellquil
sercalm
transphoria

15. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Brand Character Diagram
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind
Persona Purpose
Language Tone
Transphoria
relaxing
calm
easy
simple
wellness
health
relief
health
sell
educate
informbehavior

16. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Soundscape
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind

17. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Motion Study
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
Technology affecting the mind