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CERLIS 2011: Creativity in a hybrid genre: The case of the multimedia scientific documentary

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Presentation given at CERLIS 2011, Genre variation in English academic communication: Emerging trends and disciplinary insights, 23-25 June, 2011, Bergamo, Italy.

EducationTechnology
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Investigating creativity in a hybrid academic genre: The case of the multimedia scientific documentary Connie KF Ng, PhD City University of Hong Kong [email_address] Creativity/Connie Ng June 24
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creativity/Connie Ng June 24
1. Global trend in education ,[object Object],Creativity/Connie Ng June 24
Creativity in education in Hong Kong ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creativity/Connie Ng June 24
What is creativity? Creativity/Connie Ng June 24
2. What is creativity? ,[object Object],[object Object],Creativity/Connie Ng June 24
Definition of creativity ,[object Object],Creativity/Connie Ng June 24
3. Why is creativity important in education? ,[object Object],Creativity/Connie Ng June 24
Why is creativity important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creativity/Connie Ng June 24
4. Research focus ,[object Object],[object Object],Creativity/Connie Ng June 24
5. Context of the study ,[object Object],[object Object],[object Object],[object Object],Creativity/Connie Ng June 24
Course assignments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creativity/Connie Ng June 24
6. Data sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creativity/Connie Ng June 24
7. Findings ,[object Object],[object Object],Creativity/Connie Ng June 24
Theme 1 Scientists need to be creative ,[object Object],Creativity/Connie Ng June 24
Theme 2 Scientists need to be creative in English ,[object Object],Creativity/Connie Ng June 24
Theme 3 Audience expectation ,[object Object],[object Object],Creativity/Connie Ng June 24
Theme 4 Opportunity and challenge ,[object Object],[object Object],Creativity/Connie Ng June 24
2. What are the science lecturers ’ views regarding to the notion of creativity for their students? ,[object Object],Creativity/Connie Ng June 24
Lecturers ’ comments ,[object Object],Creativity/Connie Ng June 24
8. Conclusion ,[object Object],[object Object],[object Object],[object Object],Creativity/Connie Ng June 24
[object Object],Creativity/Connie Ng June 24

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CERLIS 2011: Creativity in a hybrid genre: The case of the multimedia scientific documentary

  • 1. Investigating creativity in a hybrid academic genre: The case of the multimedia scientific documentary Connie KF Ng, PhD City University of Hong Kong [email_address] Creativity/Connie Ng June 24
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  • 5. What is creativity? Creativity/Connie Ng June 24
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Editor's Notes

  1. Ith
  2. CN I am just going to focus on a few key findings here, from questionnaire and from focus group